One of the most important aspects of being successful when optimizing your website is choosing good keywords or phrases to optimize your content.
In order to rank well, the keywords you choose will have to be those that directly describe the items, services or ideas you’re selling. It’s helpful to know the best keywords are 2-4 word phrases and constructed in everyday language. Being too specific or too general is also a mistake. Its best to keep is simple yet descriptive to your niche.
Below is a quick list of some very commonly made mistakes when choosing keywords which we will discuss more in-depth…
• One word “phrases”
• Words that are too specialized, which nobody searches for.
• Words that are too broad, which don’t focus on your niche.
• Words which are so highly-competitive that will be more than difficult to rank with.
Stay Away From Single Word Phrases:
Single word phrases are almost always ineffective when it comes to SEO and optimization because they’re too broad and much too competitive.
Try and think of what someone might type into their search engine when trying to find your site or product. Its unlikely they’ll type a single word. Rather a couple relative keywords. Get into the mind of your audience and create key words based on what they might be looking for.
It’s OK to be specific but not too specific:
The bottom line is, the more specific the search, the less competition for the phrase. Be smart about how specific the terms you chose. Terms that are too specific are useless because they rent searched for.
Below is an example of the more specific the easier it will be to search for you:
Number of Google Matches: Phrase:
178,000,000 dinner
19,200,000 mexican dinner
2,710,000 mexican dinner catering
867,000 mexican dinner catering los angeles
Tighten it Up. Be Careful Not to be too Broad:
Using phrases or words that are too broad will either not rank because they are just too competitive or will attract random browsers who searched the matching phrase.
But views and visitors are good even if they aren’t looking for what you’re offering, right?
Wrong.
There’s no point to attract visitors and accumulate site visits if what you’re offering isn’t what they’re looking for. Tighten up your keywords so those who are looking for you are more easily able to find you.
Choose Less Competitive Words:
You might have chosen a perfect word or phrase but , if too many other sites are ranking using the same combination, stay away from it because its very likely you will not be able to compete. Should you run into this problem a solution might be to choose a less competitive term and add a word or two to it, making it more specialized.
Now go choose your keywords!
