Search engine optimization is a comparatively new field when you consider that there have been some occupations, like farming, that have been around for thousands of years. But being relatively new on the scene doesn’t mean that there are not plenty of misconceptions out there about SEO.
For some it is a mysterious enterprise that they cannot quite understand. When you partner with Increase Visibility we will not keep you in the dark about what we are doing. We find that it is much more productive that our clients understand how SEO works.
We would like to dispel a few myths–
1. If you are starting a new business, you just need to get your website up and then you can worry about SEO later.
While you can do this, it is much smarter to consider SEO in the design of a new website so you have fewer adjustments to make later. When you work SEO into the website design your plans for specs and content will look different.
2. If you already have a lot of links on your website, you are all set.
You need older links to show that you are an authority in your field, but if you have no recent links, you will not seem very innovative. Just as you need fresh content, you also need fresh links. Besides, some links and companies disappear, so you will want new links.
3. It’s either organic search or pay per click.
You really do not have to choose on of the other. You can use a combination of both to reach your website optimization goals. Although we have already designed SEO plans, Increase Visibility can work with you to design an SEO program that will suit your needs.
