News Organizations Get SEO Tutorial at SES San Jose

San Jose SEO was a hot topic last month members of the news business gathered in San Jose to get advice on how they could use search engine optimization techniques to improve there business outlook at the SES San Jose Conference. (If you are not aware SES stands for Search Engine Strategies.)

 

The print news industry is struggling, and while plenty of people turn to online news sources for information, many news organizations have yet to find a way to monetize their online ventures. As a whole, the industry is unsure of what to do next since print journalism is declining but has not completely been wiped away.

 

Writing for print and for the web are not the same and in order to get noticed by search engines, newspapers and magazines cannot simply re-publish print material online. News organizations were advised to include keywords in article headlines, as well as in the opening paragraphs, to make them search engine-friendly. Doing this may require that headlines be more straightforward. This is change since news outlets sometimes favor using puns in headlines.

 

It was also suggested that they train current staff in SEO techniques and hire new staff that already knows how SEO works. Some really great writers are not aware of the power of keywords and taking the time to get them up to speed can really help a news organization increase readership because when search engines find articles, more readers can find them too.

 

These efforts can pay off–according to one source Reuters saw a 500 percent increase in online traffic as a result of its efforts to improve SEO. That is an amazing amount of improvement and that high number shows what can happen once an organization decides to put improving SEO on its list of priorities.

 

Paying heed to SEO techniques does not only work for news organizations–it can work for you no matter what your industry may be. If you are looking for a San Jose SEO service to help you improve your online presence and SEO, look no further than Increase Visibility. We are a San Jose search engine optimization company that works with clients to help them reach their business goals and get an expanded customer base.

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This entry was posted on Tuesday, September 8th, 2009 at 8:31 am and is filed under SEO News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “News Organizations Get SEO Tutorial at SES San Jose”

  1. Chi Benda Says:
    April 16th, 2010 at 8:12 pm

    SEO done on a continual basis can help you beat your competition and gain more visibility and exposure by showing on the top of SERPs. Increased visibility creates more awareness about your web-site or blog and drives more targeted traffic which would otherwise be lost without SEO. Search engine optimization can help you plunge in to a more comfortable zone by penetrating your target market and making the most out of your marketing dollars.

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