On Monday we talked about how SEO and organic search placement can be compared to two different decision-making processes: one where a person makes a quick decision using instincts and one where someone takes their time to talk over the advantages and disadvantages of the choices at hand. When it comes to deciding how a website ranks in search results, search engines use a more than a few criteria (in fact Google looks at more than 150!).

 

Well, although Google uses a sizable number of criteria, it does not take forever to come to its conclusions. This is why you need the assistance of a firm like Increase Visibility, so that your website marketing program has all the correct components in place when Google stops by to check you out. You definitely want to be prepared. Search engines do check often…at first. But if it seems like your site has little new material to offer, they will space out their visits more and more until your website becomes an afterthought and you do not want this to happen.

 

Many of your customers may also make rather instantaneous decisions. Whether they see you in search engine rankings or see your company name in a list of press releases, they probably will not spend all day deciding which link to click to continue their online journey.

 

Again, you need to be primed and ready. You need to make certain that the prose they see is crisp and clean. You also need to have already worked on name recognition through your online marketing efforts. We all go for what is familiar–even when we do not realize that it is familiar. Returning customers know you already. However, the newer customers whose attention you want to grab may not be acquainted with you just yet, but if your name has been floating around the web on blogs, directories and social networking sites, they will click on a link leading to you because your name is familiar.

 

Let Increase Visibility help you make sure that your name is front and center in people’s minds when they think about your industry. One of our SEO marketing plans can put you at the top. With our Bundle 3 Plan, we will help you broaden your customer base with blog commenting, article marketing, video marketing, podcast marketing and social bookmarking—just to name a few of the services that we provide.

Tags: Organic Placement, search engine rankings, search engines, seo, SEO Strategies

This entry was posted on Wednesday, December 24th, 2008 at 8:25 am and is filed under Organic Placement, SEO Strategies, Search Engine Optimization, social media marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.