Earlier in the week we talked about how sometimes when it comes to SEO, service providers may feel left out of the game. The notion that optimizing your website matters little because you are not online selling a product that people can order and have shipped to them is incorrect. As a service provider, you are selling your expertise. Even though it does not come in a box, you still want to make sure that your website does more than list your address and phone number. You want your website to project your professionalism and authority. And if it already does that–great! Now you need to get the word out to the masses so that you can increase your client base.
One medical consortium found that making the most of their website was a boon to their online traffic. After implementing search engine optimization techniques to get people to the site, they use social networking to further strengthen the connection and to stay on search engines’ radar. By having doctors who are part of the consortium blog on the site, they were able to increase the site’s original content, something that search engines value. They also were able to reach out to existing and potential patients who were able to get to know more about the doctors that work for them.
Their increased web visibility certainly helped more new patients find them. And it also helped potential employees find them also. Doctors, nurses and other professionals who were looking to work for a forward-thinking medical group are likely to be impressed when they see an up-to-date website.
The Social Media Marketing component that you get when you choose one of Increase Visibility‘s SEO plans includes:
• Blog Commenting – in an effort to build link popularity and drive direct traffic to your site, we will find blogs with relative content and post comments about your products and/or services.
• Social Bookmarking – in addition to posting blog comments, we will also promote any mention of you in blogs, articles, news releases, etc. in social bookmarking sites which will help drive traffic to your site.
• Article Marketing – if you have any articles that you have written about your company, products or services, we will submit those to top article marketing sites, blogs and social bookmarking sites.
