Simple Ways to Use Twitter to Improve SEO

Last week, we were talking about Twitter and SEO. There are a number of prominent journalists and well-known SEO experts who place little value on Twitter, but as time goes on even some of Twitter’s most die-hard opponents may change their tune. As a top-rated California SEO service, we can tell you to take dismissive Twitter advice with a grain of salt.

As of right now, Twitter may not have revolutionized the SEO landscape, but it has become one of many tools that you can use to enhance your SEO. And as you know, anything that contributes to improving search engine optimization is a weapon that you want to have in your online arsenal. When it comes to California SEO, you want to make use of all of the tools at your disposal.

Besides updating Twitter on a regular basis and connecting and sharing with other Twitter users, there are some very simple things you can do to optimize your Twitter presence for better results in California SEO and SEO in general.

What’s in a name?
A whole lot when it comes to twitter. You need to make your title tag fall in line with whatever phrase you want to get picked up by search engines. On Twitter, a user’s title tag consists of that person’s name followed by their username. If you work for Beauty Cosmetics, then you want that to be your name on Twitter because that is what search engines will pick up. Don’t alter that (i.e. Beauty_Cosmetics or Beauty Cosmetics!) unless you are trying to build SEO on some alteration of your name or your business’s name.

Stay connected
We talk about links a lot on this blog. And with good reason, useful, relevant links are a great way to build your reputation as a knowledgeable resource and build relationships with others. But how often do you link to your own website and other online ventures? And more specifically, how often do you link to your Twitter account? If you are not doing this give it a try. Link to your Twitter profile using your name/business name for the anchor text. You do not have to do this every time you mention your name in something online, but just here and there–that way people who were unaware that you were on Twitter or who had not thought of following you, may be persuaded to keep up with you on Twitter.