The International Center for Media & the Public Agenda (ICMPA) at the University of Maryland recently published the results of a study that showed that college students are so connected to social media that they feel lost without it .
For them, there is a need to use social media not only to keep in touch with family and friends, but to be informed about the world in general. When they are without media they feel cut off and do not like to think that they are not as plugged in as their peers. College students also tend to look to sites like Facebook, Twitter and watching online TV for information, ignoring traditional news sites that older adults see as having strong reputations.
So what does this mean for you and your business?
If you are not using social media, you need to start. No matter how dedicated your current customers are, you cannot rely solely on those who already know you. Social media will only become more important, not less. It is foolish too ignore it. What you can do if you do not want to spend a lot of time on the social media, is optimize it. Our SEO consultants of Increase Visibility can help you target the keywords you really need to use to make the get the maximum effect of using social media sites.
For example, if you have written press release after press release without getting the media coverage you would like, you may be able to get your message across via social media, where there is a captive audience, hungry for information and not at all concerned that this information is not coming from a branded news source.
(Press releases are still a valuable way to improve your site’s search engine positioning, so if you want assistance with your press releases, Increase Visibility can help.)
