Although there are tons of people on the web at any given time, they are not always there with the same purpose.  If you have a business that has a brick-and-mortar store, you are well aware that everyone who comes into your store does not have the same purpose. You likely set up your store with things that will draw in browsers and serious shoppers alike. Well the same thing happens online. People will stop by your website for different reasons and it is up to you to keep them there and lead them to make a transaction.

Even if you do not have a bricks-and-mortar store, you too have to be aware of the different ways that people use the web—

Information seekers
These are people who are online looking for facts, news and information. They may type a phrase into search engine because they are looking for some very specific information. However, if you sell a product that relates to their query, you may be able to help them and they will visit your site if they think you have valuable and useful information.

Surfers
Web surfers are hanging out and hanging ten as they peruse the web, not looking for anything in particular. When they come across your web site, if it clearly communicates a message that addresses their interests, you can get them to stop surfing and start hanging out at your website.

Navigators
Navigators are on the web with a particular destination in mind. If they know the exact name of the website, they will go right there. But if they do not, they may have to search for it, and if you come up in the list when they search you may be able to get them to your site instead. (Unless of course these navigators were looking for your site in the first place. Then you want to make sure that your site name is firmly placed in their mind so they can type it right in without wandering.)

Increase Visibility can help you snag internet users who are looking for information, surfing around to see what they can find and those who start out with a specific destination in mind. We can analyze who is visiting your site and track you current online marketing campaign so that you can see who is visiting your site and what they are doing while they are there. Take a look at our SEO plans and give us a call at 877 SEO ADVICE (877 736 2384) to disucss which plan will work best for you.

Although it is early December and many people’s minds are on holiday decorating and shopping, some of you may have already begun the year-end evaluation process that won’t hit some people until the end of the month.

 
Even if you do not make New Year’s Resolutions, you cannot help but think back over the past year and map out what you would like in the coming year.

 
Is your business doing as well as you would like? Do you keep intending to do more with your website, but keep putting it off? Your website is the face you present to the online world—a portal that can help you bring in huge revenues if it is used correctly.

 
Maybe you have looked at your websites stats now and then and sighed because you are not getting the traffic you would like.

 
One way to get the SEO results you want is to make goals. That way you can do the work it takes so that you are in the places where you need to be for your customers to find you.

For example:
Is your blog readership not quite what you would like? Think about how many page views you would like to have.
Do you have a product that you think is top notch, but isn’t selling?
Is that product visible on your website? Have you written press releases to link that products to current events?

 
To get somewhere, you really do need some sort of plan or map. More customers will not simply show up because you wish they would. And you can set both short-term and long-term goals. If you want to be an industry leader, it will not happen overnight. It is great to plan big, but some things take time. Look down the road to your ultimate goals, but also set some goals that you can achieve sooner and you will feel a great sense of accomplishment.

 
If you are unsure about how to examine your business and set goals, then turn to the team at Increase Visibility. Our experienced staff will learn about your business and analyze your website to help you form goals that will get you where you want to be.

 
After working with you on setting targets for Organic Search Placement and SEO, we can start work on it right away. In the meantime, you can continue to run your business and prepare for the increase in customers that comes when you have optimized your online presence.

It used to be easy to tell the good guys from the bad guys. The good guys wore the white hats and the bad guys skulked around in black. Today, it’s a lot harder to tell who you can trust, particularly on the Internet. Most clients never meet their Internet service providers in person. There’s no opportunity to shake hands and size up a potential provider. You may talk over the phone, but the national, even international scope of Internet services means you’re forced to make business decisions based on information provided on a website and the gut feeling you get from a 10 or 15-minute phone conversation. It can be easy to be taken in by a jargon-spouting charlatan and wind up dropping your SEO budget on useless website “improvements” that don’t live up to their hype.

“A lot of firms are popping up because Google makes $43 million dollars a day on PPC (pay-per-click) and Google adwords,” said James Lisi of industry leader Increase Visibility. He noted that many of these johnny-come-latelys are selling themselves as search engine optimization (SEO) professionals but have no expertise or experience in SEO techniques. “They are promising top positions within one month and trying to slam deals down people’s throats,” warns Lisi.  

Legitimate Internet marketing professionals know that top-level search engine placement is a matter of strategically planned and carefully executed targeted growth which can take several months. Many of the overnight SEO firms that promise instant results are merely manipulating keyword and linking functions to produce a single traffic increase that cannot be maintained. You pay your often exorbitant bill to see a quick, one-time increase in traffic. After the first month, search engines catch on, misuse parameters kick in and your traffic plummets. Adding to your woes, major search engines have now tagged your site as “problematic.” However, when properly constructed and applied by an expert professional Internet marketing firm, search engine optimization can increase your website traffic and help you grow and continue to grow your business month after month.

In looking for a reputable professional SEO Internet marketing provider, look for a firm with a proven track record of success. Check TopSEOs.com to see how the company ranks. A highly respected independent authority on Internet marketing firms, TopSEOs.com provides accurate, reliable information about service providers. Between August and October 2008, Increase Visibility has been ranked #1 or #2 by TopSEOs.com. Said Jeev Trika of TopSEOs.com, “The whole industry looks to us to identify reliable and accurate benchmarks and Increase Visibility has proven by its performance they deserve to be on this coveted list.”