Although there are tons of people on the web at any given time, they are not always there with the same purpose.  If you have a business that has a brick-and-mortar store, you are well aware that everyone who comes into your store does not have the same purpose. You likely set up your store with things that will draw in browsers and serious shoppers alike. Well the same thing happens online. People will stop by your website for different reasons and it is up to you to keep them there and lead them to make a transaction.

Even if you do not have a bricks-and-mortar store, you too have to be aware of the different ways that people use the web—

Information seekers
These are people who are online looking for facts, news and information. They may type a phrase into search engine because they are looking for some very specific information. However, if you sell a product that relates to their query, you may be able to help them and they will visit your site if they think you have valuable and useful information.

Surfers
Web surfers are hanging out and hanging ten as they peruse the web, not looking for anything in particular. When they come across your web site, if it clearly communicates a message that addresses their interests, you can get them to stop surfing and start hanging out at your website.

Navigators
Navigators are on the web with a particular destination in mind. If they know the exact name of the website, they will go right there. But if they do not, they may have to search for it, and if you come up in the list when they search you may be able to get them to your site instead. (Unless of course these navigators were looking for your site in the first place. Then you want to make sure that your site name is firmly placed in their mind so they can type it right in without wandering.)

Increase Visibility can help you snag internet users who are looking for information, surfing around to see what they can find and those who start out with a specific destination in mind. We can analyze who is visiting your site and track you current online marketing campaign so that you can see who is visiting your site and what they are doing while they are there. Take a look at our SEO plans and give us a call at 877 SEO ADVICE (877 736 2384) to disucss which plan will work best for you.

There is no more powerful example of the power of the Internet to drive commerce than the events of the recent holiday season. Cash-conscious consumers took advantage of in-store Black Friday and December holiday sales but stopped there. Even day-after-Christmas sales failed to spark shoppers’ enthusiasm. The hoped for shopping frenzy never materialized; and retailers, decimated by the lack of spending, are starting to file for bankruptcy. Experts expect retail store closings to reach levels not seen since the 1970 recession 35 years ago. Burt Flickinger, managing director of retail industry consultant Strategic Resource Group, said 160,000 stores have closed this year and an additional 200,000 will be forced to shutter their doors in 2009. If you walked into a brick-and-mortar store or mall during the holidays, you found them depressingly empty. Parking was not a problem.

The picture was decidedly rosier for businesses with an Internet presence. Cyber Monday after Thanksgiving and Cyber Friday after Christmas resulted in high sales volumes. With no crowds or nasty weather to contend with and no schlepping from store to store to find what they wanted, buyers this year preferred to do their shopping online. Many Internet vendors sweetened the pot by offering excellent discounts and free shipping. It’s no wonder Internet sales did better than brick and mortar sales this holiday, and it’s a trend that retail analysts expect to continue.

A flagging economy escalates business competition. More people are competing for fewer consumer dollars. Businesses that don’t use every possible opportunity to reach potential customers will be left choking on their competitors’ dust. With most consumers now using the web as a first choice to research and make purchases, Internet marketing is no longer a luxury; it’s a critical business essential. But without search engine optimization (SEO), you’ll be wasting precious marketing dollars and fail to achieve the Internet presence you desire. Search engine optimization maximizes your presence on the internet to ensure that users are directed to your site, not your competitors’.

With SEO services provided by Increase Visibility, you can successfully optimize your website to increase your search engine ranking. Search engines are constantly changing their search requirements to better answer users’ queries and to weed out spam. If you don’t stay current with the parameters used by search engine spiders and bots to crawl your webpages, if you don’t regularly review and tweak your site to make sure it follows the most recent rules posted by Google, Yahoo! and the other primary search engines, your site will falter in the rankings and your business will go to your competitors. Effective SEO is an ongoing process; and given today’s emphasis on computer sales, it has been shown to be the fastest, most effective way to drive customers to your business.

Another year is winding down which means it’s budget planning time again. It’s time to assess how wisely you spent your marketing dollars last year and where they’ll do you the most good this year. In a poor economy, everyone has to tighten their belt. We’ll all be faced with hard financial choices in the coming year and cutbacks are inevitable. However, marketing is what brings customers in the door. The challenge will be to make savvy choices that maximize value received. Including search engine optimization (SEO) in your 2009 marketing budget will ensure that your marketing dollars work hard for you.

On an average day, nearly 70 million American adults access the Internet for information and news. An additional 30 million Americans go online on a monthly basis. As a method of reaching potential customers, the Internet far outstrips its competitors. The Internet allows businesses instant access to a larger, wider and more focused audience that print, television or radio media – and for far less money. When optimized for search engines, information placed on the Internet via a website, social network, directory, press release or pay-per-click ad will reach more potential customers faster and cheaper than any other media. SEO is the most effective way to maximize the value received from your marketing dollars.

Who you choose to provide SEO services will make a difference in the effectiveness of your Internet marketing campaign. With more than 20 years of combined experience in search engine optimization and internet marketing, the experts at Increase Visibility can guarantee you maximum return on investment. Increase Visibility is one of the most successful website marketing firms in the U.S. Consistently ranking at the top of consumer and industry Best SEO lists, Increase Visibility was recently named Best SEO Firm and ranked No. 1 out of America’s top 30 Best Organic Optimization Companies by TopSeos.com. PromotionWorld recently chose Increase Visibility a Best SEO Company.

A nationally recognized industry expert with more than 10 years experience in the top echelon of SEO, President James A. Lisi has attracted 30 strong SEO experts, SEO developers, content specialists and pay-per-click (PPC) experts to create one of the most accredited SEO companies in the field today. Other marketing agencies outsource roughly 96% of their business to us and co-brand more than 60% of our marketing services. Our dedication to our customers’ satisfaction has earned us a 96% customer retention rate. On TopSeos.com, Increase Visibility was voted the No. 1 most highly ranked SEO firm over 2,500 competitors for superior customer service and rankings achievability.

Increase Visibility offers a variety of SEO plans to fit every budget. We also offer targeted Internet marketing services to meet the needs of our clients. For complete information on how Increase Visibility can maximize the earning potential of your marketing dollars, visit our website. At Increase Visibility, we pride ourselves on providing  ”SEO you can understand. Results you can see.”

When you hear another company talking about how much traffic their website gets or going on about just how much business they do on their website, you could dismiss it as bragging…or you could decide that you might want to do the same for yourself. Just because someone else inflates their numbers does not mean that you cannot achieve the same and more.

 
Sometimes other people can make things seem easy and we don’t see all the work that goes on behind the scenes. Anyone who claims to be a “natural” at Organic Search Engine Placement probably has some help. And there is nothing wrong with getting some assistance.

 
You need to run your business and you probably do not have time to continuously monitor your website’s traffic and statistics. At the same time, you know you need to improve your web traffic to bring in more of the business that you spend so much time managing.

 
This is where Increase Visibility can help. We offer comprehensive SEO plans. Not only do we provide services to help you get more business; we take the time to monitor your existing web traffic to get information on your customers’ viewing habits.

 
Some SEO firms promise yo get you lots of visitors and tell you that they will promote your site in the right places without taking the time to get to know something about you, your business and your customers.
When you let Increase Visibility analyze your  online marketing, we can help you target your efforts effectively. We look at:

 
-Page views (by hour, day, week, month, quarter, and year)
-Unique visitors (In other words, are your page views coming from the same people or from many different people? Who are your repeat customers?)
-The pages that get the most hits
-How internet users find you (Which search engine leads the most people to your site? Are people visiting you after seeing your company mentioned on someone else’s website?)
-What time of day brings the most hits?

 
Answering questions like these can make the difference between a successful and a so-so internet marketing campaign. When you know something about who is visiting, why they are visiting and when they are visiting your site, you can craft a plan to keep existing visitors coming back and find ways to bring even more people to your website. Request a free website analysis from Increase Visibility to get started.

Targeted Traffic
Increase the number of visitors to your website who are already actively searching for your product or service.

Cost-effective
Effective SEO leads to higher ROI and a higher volume of sales.

24/7/365 Promotion
Generate sales while you’re sleeping.

Increase brand visibility
Give your company an international footprint for a relatively small investment.

Fast implementation
Unlike print marketing, which takes months between initial agreement and first sale, SEO leads to increased sales in weeks, if not days.

Improve your sites accessibility
SEO makes your site more accessible to all visitors of your site, even if your visitors are using an outdated web browser.

Short for search engine optimization, the process of increasing the amount of visitors to a website through higher positioning in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to the search engines in the best way possible; maximizing your site’s potential to achieve a high page ranking.

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