In order to improve Your Site SEO , you need to make certain that titles for each page of your website contain important keywords. To do this, you may need to get rid of filler words (the, and, an, of, etc.). You want to minimize these words while ensuring that your page title still makes sense.

There are times when “the” really is not necessary; why not replace it with a keyword that will improve your chances of getting noticed by search engines, which in turn will improve your chances of being noticed by prospective clients and customers?

Your page title is very important because it is what people see when they look at a certain page. It is also visible in the bar that is at the very top of a web browser. You never noticed that, you say? Take a little time to visit a few of your favorite sites and check out the page titles.

As we mentioned, the better your page title, the more likely that search engines will notice you. And since it is the function of a search engine to make introductions and act as a go-between for you and internet users, you need to grab their attention.

So not only do you want to make sure that your page titles are keyword-rich, you also want to make sure that you lead with the words that people are likely to type in first while searching for an organization like yours.

If a business called “Grandma’s Attic” sell homemade quilts and blankets, then those items should come first in a page title. An SEO-friendly page title would be “Homemade Quilts and Blankets–Grandma’s Attic” and not “Grandma’s Attic Makes Some of the World’s Best Homemade Quilts and Blankets” because you want the main search term to be first to boost Your Site search engine positioning.

Those of you who read this blog regularly know that we like to talk about the importance of keywords when it comes to Southern California search engine optimization . These are the words that internet users can type in to find your business and pages on your website that mention certain products and services.

Well, if you can believe it, negative keyword really do exist. And no, this does not mean that you should use unflattering descriptions of your business and products as a way to improve Orange County search engine positioning.

Instead, negative keywords are sort of like photo negatives: they show a different view of the same picture. By including negative keywords in your pay per click ad program, you are actually making sure that those who really want to find you on the internet can do so. With some of your more general keywords, your business can show up in all kinds of searches and although you want to get your name out in front of many pairs of eyeballs you want it to be the right pairs.

If someone who is not looking for you clicks on your ad, you will pay even though that person has no intention of ever patronizing your business. When that happens over and over again, your pay per click ad campaign costs more without yielding you the results you really want. You want the attention of qualified leads.

Here’s is a very simplified example of how it works:

If one of your company’s keywords is “photo” and you are appearing in searches where people type in “photo key ring” and you do not sell products like key rings but do high end photo refinishing, you could make the phrase “key ring” one of your negative keywords.

But before you can get into negative keywords, you first need to be aware of your regular keywords. If you’re not contact Increase Visibility  so we can assist you with a keyword analysis.

If you have been working at improving your SEO then you know that the more effort you put into it, the more you get out of it. This is why it is so important for those of you who have signed on to use social media platforms put the time in to reap the benefits of these opportunities. Just signing up is not enough.

Some of you may be already using LinkedIn, but even if you are not, we want to tell you just how to really harness the power of this social media tool.

Use Keywords in Your Profile
From the very beginning, you need to make sure that your LinkedIn profile connects to your message and mission. When you compose your LinkedIn profile, be sure to include relevant keywords in your headline, summary, job descriptions, etc. This way your LinkedIn profile is one more way for people to find you on the web. Of course you need the text to flow, so do not just stuff keywords in randomly; rather you should include them so they are a natural part of the prose.

Anchor Text and Links
The links that are a part of your LinkedIn profile are another opportunity to bring people to your website. So when you mention your website in your profile, it is important to use anchor text that attracts the attention of search engines. You do not want to use text like “My Company Website” because that is not a boost to your SEO; instead you want to make use of keywords that will aid search engine optimization.

If all of this talk of keywords has you confused, no worries. You can call on Increase Visibility for help. We offer a free website analysis to help you figure out what keywords will help drive more traffic to your website.

When it comes to getting the most out of your pay per click advertising campaign, some of you will consider it a success only if you see the difference in the bottom line. Still, we know that many of you may want to know a little more about how these things work because understanding more about it will make you feel better about your initial investment.

Some of the factors that a program like AdWords uses to rank ads are: keyword relevance, ad relevance, landing page content, click through rate (or CTR), historical performance and other relevancy factors.

We want to look the first three factors because those are the ones over which you have the most control. After all, you are the one who picks your keywords, right? And it is your company that composes (or hires someone to compose) your landing page content. And when it comes to ad relevance, that is under your control too because it is up to you to tailor your ad copy to each ad group.

These are all areas in which Increase visibility can provide you with assistance. You can initiate a pay per click program on your own, but you may want some expert assistance. We can analyze your website to tell you what the search engines see and determine what needs to be done to improve your success. We can also set up and administer a pay per click program for you if you do not have time to keep up with a pay per click program yourself.

We have several different levels of pay per click programs and you can choose the one that will best suit your needs. Call today to speak with one of our Internet Consultants and find out if Pay per Click Advertising is right for you 877 SEO ADVICE, (877 736-2384).

There are tricks to every trade. On Tuesday, we explained how search engine optimization increases website traffic. SEO employs a proven variety of techniques to attract search engine spiders and maximize indexing of your website into Internet search engine data bases. SEO vastly improves the probability that your site will be displayed on the short list when a consumer inputs a query about products, services or information offered on your website. And that short list is where you want to be. Studies have shown that most consumers never click beyond the first page of search matches. The goal of SEO is to get your site ranked highly enough by Internet search engines to put it as close as possible to the top of the first screen of query responses.

As we mentioned, there are tricks to every trade and SEO is no exception. With more than 20 years of combined experience in search engine optimization and Internet marketing, the SEO experts at Increase Visibility have developed and perfected specific techniques proven to drive maximum traffic to your website. Among the most important of these SEO techniques are keywords, title tags, URLs and linking.

• Keywords. Deciding which words to optimize for search engines is the most crucial and most difficult task in formulating a SEO plan. The words selected as keywords must match those most often used by consumers to search for what you sell. Finding the specific words that are most popular and create the highest search volumes is as much art as science. There are tools that measure search volumes for specific words, but it’s selecting the right combination of highly-relevant keywords that will bring paying customers to your site.
• Title Tags. For successful search engine indexing, the text that appears in the title bar of your browser is the single most important element on your web page. Loading this title tag with keywords maximizes indexing when search spiders crawl your web pages. Each page should have a unique title to ensure indexing. Otherwise it’s like having a shelf of books all with the same title. No one knows they’re different books.
•  URLs. URL structure is equally important. Because search engine spiders crawl URLs much as they do individual web pages, your URL should be constructed to make use of keywords rather than the default numbers assigned by many publishing systems. To avoid confusing search spiders, each page should link to a single URL.
• Linking. The way in which other sites link to yours impacts your search engine ranking. Including keywords in linking anchor text improves search engine rankings. You can encourage this by providing copy-and-paste HTML code for linkers.

Many people choose to keep their business and personal lives separate, but that does not mean that you cannot apply advice from one sphere to get things going in another. Some of the techniques that work in your professional life can be beneficial for your personal life and vice versa, if you tailor the advice correctly. 

Be honest and upfront Good relationships, whether it is a friendship, a romance or a customer-business interaction rely on honesty. So use your homepage to tell your customers who you are. 

Leave a trail…but don’t be too mysterious
One time-honored piece of advice for romantic relationships is to keep ‘em guessing and preserve the mystery. Well, you do not want your customers to have to wonder where they can find information on your products and services. What you do want to do is leave a trail so that they can get to you. You can do this by using meaningful keywords that will lead them to your website when they type these words into searches on search engines. 

Maintain their interest
Sometime relationships get stale when it seems like there is nothing new going on. When customers think they know all there is to know, they may lose interest. Keep things fresh by sending out periodic press releases about the great things that are going on with your business. And update your website with current information about new products, awards, and industry happenings. 

 Just as you’d do with a significant other in romantic relationship, you can remind your customers of what a great thing it is to be in business with you. Use anchor text to link to pages in your website that may not get a lot of attention.  

Seek expert advice
We thumb through magazines, read books and turn to television shows to get advice for how to relate to friends, relatives and significant others. We can do the same for our business dealings. If you want to know how to make your company and your website more visible and increase traffic, turn to Increase Visibility. With a staff of 11 different optimization teams at our disposal no job is ever turned down, no matter how big or how small. Call us today at 877 SEO ADVICE (877-736-2384).

Keywords are the specific words that appear in the titles, tags and content on a website or in a blog or in an ad that identify who you are and what you do to Internet users and search engines. Like signs on a freeway that direct you to gas or food or lodging, the right key words will direct Internet traffic to your website. But choose the wrong keywords and traffic will whoosh on by, never even aware of your existence.

One of the goals of search engine optimization is to find those specific keywords that will attract the attention of search engines and drive the most traffic to your website. It may sound simple, but there’s actually a lot of research, science, technology and experiential know-how that goes into determining the precise words that will best attract search engines. And that’s important because it’s the search engines that produce the list of responses when a potential customer asks for information on the Internet.

It’s like advertising on the freeway. It’s the businesses with the most and biggest signs that get the most customers. For example, if a driver is hungry, he’ll look for a “food” sign at the next exit and head for the first familiar eatery he spies from the end of the exit ramp. But if he’s been passing signs for “Grandma’s home cooking,” “Grandma’s homemade pies,” “Grandma’s stick-to-your-ribs comfort food,” you can bet he’ll be looking for the “Grandma’s” sign when he exits, even if he has to pass several other restaurants to get to it.

Search engine ranking is your “sign” on the Internet superhighway. The closer to the top of the first search page your website appears, the bigger and better your “sign.” Choosing the right keywords and combination of keywords (keyword phrases) is one of the critical factors in determining how search engines rank your site. As in our freeway example, it’s not the mundane words “food” or “cooking” that have you salivating by the time you reach the exit ramp, it’s their combination with “Grandma,” “homemade pies” and “stick-to-your-ribs” that conjure up a picture of food worth stopping for.

Just like freeway advertising, there are tricks and techniques in selecting keywords and keyword phrases that will lure search engines — and customers — to your door. Search engine optimization specialists use sophisticated analysis tools to identify the specific searching behavior of an industry’s prospective customers. Because every industry has its own unique set of buzz words, linguistic research is conducted to determine the specific keywords and keyword phrases most used by potential customers. Determining and using the precise words used by potential customers when they search for products or services like yours is vital. After all, your website won’t get many hits if your customers are searching for “apples” but you’re using “fruit” on your website. The more precisely your keywords match consumer search terms, the higher your search engine ranking – and that means more traffic coming to your website.