If you have been working at improving your SEO then you know that the more effort you put into it, the more you get out of it. This is why it is so important for those of you who have signed on to use social media platforms put the time in to reap the benefits of these opportunities. Just signing up is not enough.

Some of you may be already using LinkedIn, but even if you are not, we want to tell you just how to really harness the power of this social media tool.

Use Keywords in Your Profile
From the very beginning, you need to make sure that your LinkedIn profile connects to your message and mission. When you compose your LinkedIn profile, be sure to include relevant keywords in your headline, summary, job descriptions, etc. This way your LinkedIn profile is one more way for people to find you on the web. Of course you need the text to flow, so do not just stuff keywords in randomly; rather you should include them so they are a natural part of the prose.

Anchor Text and Links
The links that are a part of your LinkedIn profile are another opportunity to bring people to your website. So when you mention your website in your profile, it is important to use anchor text that attracts the attention of search engines. You do not want to use text like “My Company Website” because that is not a boost to your SEO; instead you want to make use of keywords that will aid search engine optimization.

If all of this talk of keywords has you confused, no worries. You can call on Increase Visibility for help. We offer a free website analysis to help you figure out what keywords will help drive more traffic to your website.