Earlier this week, we looked at busting some myths about linking to other pages. There is a lot of misleading information out there. As an award-winning California SEO service, we have clients come to us after they have received unhelpful advice from California search engine optimization companies that do not have their best interests in mind.

We want people who turn to us for help to see the connection between the promotional actions they take in real life and the ways that people promote themselves and their business online.

Myth: You can build permanent links
The only constant in life is change. In real life, your friends may move and your business contacts may decide to switch fields. The same thing happens online. There is no guarantee that you or anyone else will remain just as you are now.

You have no way of ensuring that sites that agree to link to you will remain as they are. What you can do is ask them to agree to at least keep the link to your site for a set period of time. And in return, you should also agree to make sure that you keep links to other organization’s sites up for a set period of time if they request it.

Myth: Reciprocal links aren’t helpful
While it is true that you cannot rely solely on reciprocal links to bring in loads of website viewers, this does not mean that they do not contribute to improving ranking. If you link to a site and they decide to return the favor then both sites get increased exposure and this is a good thing.

In the offline world, people trade goods and services all the time. Their business may not survive based on these exchanges, but they can make a difference. In business, you have to market constantly and reciprocal links are just one of the many ways to get the job done.

The idea that things will only work for you if you do your best to keep everything to yourself does not work in real life and it does not work for SEO either. Judiciously linking to other websites can be boost for your business.

If you are looking for a California search engine optimization company, to help you increase SEO and get better page rank, look no further than Increase Visibility.

Increase Visibility is a professional California SEO firm and we are in the business of helping businesses shine on the internet.

In the physical world, you rely on connections (or links) to other people and things are no different online. In fact, of you think about the successful ways that you link to people in real life, then you can transfer those skills to your efforts to build your business online.

Sometimes people approach us for help and after talking with them it is clear that they have received conflicting and erroneous information on what it takes to attract visitors to your website and get them to return. We want to bust some of those myths–

Myth: Outbound links will ruin your page ranking
When you have relevant outbound links on your site, you are ’sending people away’ in a sense, but it will not take away from your page rank. Whoever clicks on an outbound link on your site is already there, so they have already patronized your website.

If you told someone about someone you knew who could help them, do you think that person would then ignore you forever? No! That person may come back to thank you. Or that person will come to you again when then need advice or information, since you were so helpful the first time. It works the same way online. Don’t you go back to visit websites that you found helpful? Providing useful links to related sites established your company as a resource that people will want to return to time and again.

Myth: Only link to pages with high page ranks
In high school, sometimes an unpopular kid would try attach themselves to a popular kid to raise their own profile. Even if the popular kid did not tell the unpopular kid to scram, the association did not mean that the unpopular kid suddenly got asked to every party. That kid would have done better to find other kids with similar interests who genuinely liked him or her.

In the online world, linking to pages with high page ranks does not always bring promising returns. Some less than reputable California SEO companies will show you complex terms to explain just why you need to link with pages of a certain rank and they perhaps may ply you with exaggerated guarantees. Really, what you want to do is link to pages that are relevant. Do not get so hung up on page rank that you link to low quality pages because then website visitors will doubt your judgment and wonder why you recommended pages that are not useful.

If you are looking for help with California SEO, call Increase Visibility at 877 SEO ADVICE (877-736-2384).