Earlier in the week we talked about how sometimes when it comes to SEO, service providers may feel left out of the game. The notion that optimizing your website matters little because you are not online selling a product that people can order and have shipped to them is incorrect. As a service provider, you are selling your expertise. Even though it does not come in a box, you still want to make sure that your website does more than list your address and phone number. You want your website to project your professionalism and authority. And if it already does that–great! Now you need to get the word out to the masses so that you can increase your client base.

 
One medical consortium found that making the most of their website was a boon to their online traffic. After implementing search engine optimization techniques to get people to the site, they use social networking to further strengthen the connection and to stay on search engines’ radar. By having doctors who are part of the consortium blog on the site, they were able to increase the site’s original content, something that search engines value. They also were able to reach out to existing and potential patients who were able to get to know more about the doctors that work for them.

 
Their increased web visibility certainly helped more new patients find them. And it also helped potential employees find them also. Doctors, nurses and other professionals who were looking to work for a forward-thinking medical group are likely to be impressed when they see an up-to-date website.

 
The Social Media Marketing component that you get when you choose one of Increase Visibility’s SEO plans includes:

 
• Blog Commenting – in an effort to build link popularity and drive direct traffic to your site, we will find blogs with relative content and post comments about your products and/or services.
• Social Bookmarking – in addition to posting blog comments, we will also promote any mention of you in blogs, articles, news releases, etc. in social bookmarking sites which will help drive traffic to your site.
• Article Marketing – if you have any articles that you have written about your company, products or services, we will submit those to top article marketing sites, blogs and social bookmarking sites.

A lot of times when we discuss search engine optimization on this blog, we talk about products and storefronts (be they physical brick-and-mortar storefronts or virtual online ones) and at times we mention services too. However, we are aware that some of you who are service providers may not really quite see just how SEO can help you if your main product is not something you manufacture, but something that you do. Well, thanks for bringing that up (smile); we would be glad to tell you just how organic search placement and SEO can make a difference for your business.

 
Good SEO can do wonders for reputation management and bring your website to the very top of the pile when internet users are searching for a service provider in a particular area. Many years ago some business purposefully chose names like “AAA Plumbing” so that they would be first in the phone book. There is no need to alter your organization’s name in that fashion since the internet is not alphabetical. Instead, you need to make sure that your site has the keywords that people associate with your service. You also want to make sure that your website is listed in pertinent local directories and perhaps you may even want to put some pay-per-click advertising in place to increase your online visibility a little faster.

 
While everyone is not on the internet, a overwhelming number of people are. And even those who do not use the internet are more likely than not connected to someone who does. Word of mouth does not just spread based on actually experience. People go out and talk about the service providers they have read online too, even if they have never once visited the place they are discussing.

 
With that in mind, you want to make sure that people can find you online and that what they find is worth discussing. Increase Visibility can help. Here is some of  what you get when you choose one of our SEO plans:

 
Website Optimization
• Keyword Discovery/Analysis
• Optimize Site
• Promotion
Directory Submission
• Paid Submission.
• Directories Include
• Free Submission

 
Come back later in the week to learn about how one group of service providers used their website to enhance their reputation and increase visibility.

Another year is winding down which means it’s budget planning time again. It’s time to assess how wisely you spent your marketing dollars last year and where they’ll do you the most good this year. In a poor economy, everyone has to tighten their belt. We’ll all be faced with hard financial choices in the coming year and cutbacks are inevitable. However, marketing is what brings customers in the door. The challenge will be to make savvy choices that maximize value received. Including search engine optimization (SEO) in your 2009 marketing budget will ensure that your marketing dollars work hard for you.

On an average day, nearly 70 million American adults access the Internet for information and news. An additional 30 million Americans go online on a monthly basis. As a method of reaching potential customers, the Internet far outstrips its competitors. The Internet allows businesses instant access to a larger, wider and more focused audience that print, television or radio media – and for far less money. When optimized for search engines, information placed on the Internet via a website, social network, directory, press release or pay-per-click ad will reach more potential customers faster and cheaper than any other media. SEO is the most effective way to maximize the value received from your marketing dollars.

Who you choose to provide SEO services will make a difference in the effectiveness of your Internet marketing campaign. With more than 20 years of combined experience in search engine optimization and internet marketing, the experts at Increase Visibility can guarantee you maximum return on investment. Increase Visibility is one of the most successful website marketing firms in the U.S. Consistently ranking at the top of consumer and industry Best SEO lists, Increase Visibility was recently named Best SEO Firm and ranked No. 1 out of America’s top 30 Best Organic Optimization Companies by TopSeos.com. PromotionWorld recently chose Increase Visibility a Best SEO Company.

A nationally recognized industry expert with more than 10 years experience in the top echelon of SEO, President James A. Lisi has attracted 30 strong SEO experts, SEO developers, content specialists and pay-per-click (PPC) experts to create one of the most accredited SEO companies in the field today. Other marketing agencies outsource roughly 96% of their business to us and co-brand more than 60% of our marketing services. Our dedication to our customers’ satisfaction has earned us a 96% customer retention rate. On TopSeos.com, Increase Visibility was voted the No. 1 most highly ranked SEO firm over 2,500 competitors for superior customer service and rankings achievability.

Increase Visibility offers a variety of SEO plans to fit every budget. We also offer targeted Internet marketing services to meet the needs of our clients. For complete information on how Increase Visibility can maximize the earning potential of your marketing dollars, visit our website. At Increase Visibility, we pride ourselves on providing  ”SEO you can understand. Results you can see.”