One business owner we know posted a white paper on her website and was very happy to learn that it has been picked up by one of the top websites for her industry. While people outside of her industry may not know much about this particular website, it is widely read within her industry. And getting recognition within your own field is a big deal because it establishes you as an expert. Despite what some people may think, sharing information with colleagues is not counterproductive. Sometimes people who do exactly what you do are your best advertisers. They tell people inside and outside of your field about you and may refer business to you.

But in order for them to do this, they have to know that you are around. This is why online visibility is so important. Good content and SEO go hand in hand. If you have great content, but know one know that your website it there, then all of that helpful information just sits without really reaching an audience. On the other hand, if you are doing all you can to optimize searches for your website, but you have not touched the content in years, you will reach people who stop by and do not return because they are disappointed.

Increase Visibility wants you to have the complete package. We want you to increase your reach and customer base through your website and we want your website to be an important resource for people who are interested in organizations like yours. We offer a free website analysis and examine your website first. There are companies that will promise you great search engine rankings and start submitting your site to directories and set you up for pay-per-click ads without having a clue about what it is you do. Increase Visibility does not do this. We know that we need to know something about your business in order to tailor an effective SEO and organic search placement campaign.

 
Some people have the idea the content really only matters if your main product is some kind of service. They figure that service providers need to demonstrate knowledge and expertise through articles or a blog. This is true, a service provider certainly does want to use their website to show just how that they are an authority and provide evidence of how they can be of assistance…but this does not mean that people who are selling a product rather than a service have no knowledge or expertise to share. High quality content is a must for your website no matter what kind of business you are in because good content draws people in and brings them back.

As they say, knowledge is power. When your website has quality content, people are drawn to it and will tell others what they have learned from your organization. They may do this live and in person. They may also do it by forwarding something they have read on your site to someone else or by linking to your site from theirs. Either way, you win. You can see an increase in link popularity and traffic if you have interesting, relevant content that relates to your product, expertise and sphere of influence.

 
One way to start is by issuing press releases and this is something that Increase Visibility can do for you. Press releases are often one of the main ways a business attempts to get its message out to the public.  Issuing press releases on a regular basis will ensure that there is fresh content on your website (something that search engines love) and it will inform visitors about the exciting things your organization is doing. Furthermore, creating additional web pages specifically for press releases and spider crawling will also provide the search engines with more pages to index and users more ways to find a business’s website. Our press release programs work hand in hand with our SEO programs.

 
Press releases not only drive traffic based on the content and targeted market but they will also help to create link popularity, which is a very important part in determining good positions in the search engines.

What he had done, in essence, was use a verbal press release to create instant buzz. So really the press release is not dead, but it may appear in different forms. And this was essentially what this marketing guru went on to say after he grabbed everyone’s attention with that opening headline.
And really, the press release is not dead because people still use them and continue to expect companies to produce press releases outlining news and developments.

The writers at Increased Visibility have more than fifteen years of experience with creating attention-getting press releases. When you combine this with our firm’s knowledge of how to optimize a press release foe the web, you will get results. The press release has evolved over the years. There was a time when people would mail press releases. Then they would fax them. Now press releases go out over the web with relevant, quality reciprocal links.

These days press releases put out on the web serve a dual purpose: They inform readers about your latest news and give them an overview of your organization while at the same time they serve to better your ranking with search engines. Having an optimized press release on a newswire service that includes links that lead back to your website serves will do wonders for your search engine optimization. An optimized press release can further help a business’s search engine ranking when they are placed on the business’s website thereby increasing the website’s size and content. For a search engine, the bigger the site, the better it is.

Increase Visibility offers different levels of press release services. Call 1-877 SEO ADVICE (1-877-736-2384) to learn more about how we can help you to expand your reach through press releases.

Titled The ROI of Online Press Releases, the Clemson University study revealed increased use of hyperlinks and keywords to enhance search engine optimization in online news releases. “Of course marketers also want to announce news, but increasingly they use news releases for SEO, driving click-throughs to their websites and to reach customers directly,” said study leader Mihaela Vorvoreanu, an assistant professor of communications studies at Clemson.

Search engine optimization techniques that have been effective on websites are now being applied to the formation of online press releases. Placing keywords in the tags, headline and first paragraph of a press release encourages Internet search engines to “crawl” news documents, indexing their content for response to user search queries. When optimized for search engines, press releases can:

> increase your search engine ranking when users search for information on the Internet, placing your business closer to the top of the results list

> increase the number of website visitors who provide their email address and contact information

> increase the number of consumers who complete online forms

> increase the generation of qualified leads

As part of an effective comprehensive SEO marketing program, search engine optimized press releases help create valuable link popularity, including important inbound non-reciprocated links. While reciprocal links are valuable in improving page ranking, search engines penalize bad linking choices with poor ranking placement. For this reason, creating inbound non-reciprocal links must be part of any effective SEO linking strategy. Search engines view non-reciprocal links as unsolicited, and therefore more valuable, endorsements from other highly ranked sites. Placing an optimized press release with an Internet newswire service that contains links back to a business’ website accomplishes this goal.

With more than 15 years of experience writing high-quality press releases, the PR specialists at Increase Visibility are well experienced in creating dynamic search engine optimized news releases. Visit our website to find out about the three SEO-enhancing press release programs offered by Increase Visibility.