Posts Tagged ‘orange county’

Want More Comments on Your Blog? Try These Tips, pt .1

Tuesday, March 9th, 2010

 

If you have followed the Orange County SEO  advice from us and others that starting a blog is a great way to improve Orange County search engine positioning  and connect with current and potential customers, you may feel disappointed if you do so and find that there are no comments on your blog.

 

After looking at the stats for the numbers of people who read your blog, you may find that people really are visiting your blog. (And if you want help with this and other stats related to your website, contact Orange County SEO consultant of Increase Visibility.  But if you want connection, here are some things you can do

 

Make commenting simpler: If internet users have to jump through a lot of hoops, register or remember passwords to comment on your blog, they may get discouraged and give up. Think about what security measures you must have and what you can do without. You can set things up so that you must approve any comments before they are published. That way, you can learn what people are saying and then decide what comments you want to let the general public read.

 

Check your writing: Is what you’ve written clear? It is possible that your readers have little to say because they are not sure of your message.

 

Also, look at the length of your posts—are they extremely long in comparison to other blogs? Try to make posts no longer than 500 words. If your posts are very short, as in a sentence or two, consider using a micro-blogging application such as Twitter  instead.

 

Extend an invite: You can simply ask readers to comment or pose a question at the end of a blog post. They might just be waiting for you to ask.

Don’t Forget – Video Can Boost SEO

Tuesday, February 2nd, 2010

Recently, someone on our team sent an article to a family member. When the family member replied that the video was great, our team member wrote back–what video? She was so text-focused; she hadn’t even noticed a video on the page. If you tend to ignore video as an online communication tool, it’s time to think again.

 

One important and often overlooked way to improve SEO in Orange County is to include video. Why is video a great way to improve SEO? Because everyone is not doing it. Google and its rival search engines are committed to having a variety of results show up when an internet user types in a search query. However, since most of the content that is on the internet is text, they have to give higher priority to the video that are out there to ensure that they are delivering on the promise of providing variety in their results.

 

The other reason that video is such a great way to boost Orange County search engine positioning is that many organizations do not know how to properly submit their video to search engines. They may have vides visible on their site, but if the search engines are not aware of it; they will not get the attention they seek. It is enough to submit the page where the video appears, you must also submit the video itself. And once you have submitted the video, you must also index the page.

 

If you’re determined to improve your SEO and reach out to more and more potential customers, you need to do all you can to gain the attention of search engines. When we say content is king, we are not simply referring to words and text–video content can also be important way to improve your SEO. And if you need help with this, don’t hesitate to turn to Increase Visibility, your award-winning Orange County SEO consultants.

Don’t Miss Out on the Benefits of Website Marketing

Friday, January 15th, 2010

Although someone declares that traditional media outlets are soon to be extinct every other day, they still manage to survive. But that does not mean that you can afford to ignore the face that that Southern California SEO landscape is changing, even when these dire predictions do not come true.

 

Some people out there are still watching morning television news shows and picking up a newspaper every morning, but the numbers of people who do this are shrinking. Increasing numbers of people, who may or may not be looking for news at all, are finding it on websites such as Twitter and Facebook. Earlier today, some of us logged on to Twitter and learned of breaking national and international news/ We may have learned of things later while reading the newspaper (we pay attention to all media), but since turning on the computer is one the first things we do in the morning, we got the news there.

 

This is to say that if you want it to increase visibility, you need to be where people are, and often they are looking on the web. Sometimes they are looking for information and this is where having relevant keywords for search engines to pick up is invaluable. At other times, they are on the web passing the time, but that doesn’t mean that you cannot still take advantage of this with pay per click ads that might entice them or a presence on a social media outlet like Facebook or Twitter that may catch someone’s eye.

 

If the notion of Orange County search engine positioning remains a mystery to you, contact us at Increase Visibility. We are Orange County SEO experts who can help you make understand more bout how search engine ranking in Orange County works. Yes, we will make optimizing your website something you do not need to worry about, but we will not keep you in the dark while we do it. Educating our clients about Orange County SEO goes hand in hand with helping make sure that they are reaching customers via the internet.

 

Let the experts at Increase Visibility show you how successful your web business can really be. If you do no other marketing this year, search engine optimization can account for 90% of your website traffic… so don’t miss out.

Improving Orange County SEO Means Doing More to Reach A Targeted Audience

Saturday, January 2nd, 2010

As we mentioned earlier this week, if you want to improve Southern California search engine optimization, you can turn to Increase Visibility to help you increase your word-of –mouth advertising. And even though we are in the business of helping people gain customers on the internet, we do not underestimate the power and persuasion yielded by friends, family and acquaintances. As an orange county seo firm, we know that the work we do with pay-per-click advertising and reciprocal links are ways to heighten the old-fashioned power of a referral.

 

Whether someone asks for the information directly or an enthusiastic ambassador volunteers it without prompting, the recommendations that people give to one another person-to-person are invaluable. No matter what an online banner or landing page may say or no matter how well-crafted the content, a personal recommendation carries much more weight. But how can you make sure that people are out there telling others about your company? Well, it is a numbers game, so the more people the reach, the more potential there is that these people will tell someone else about your company. Sometimes, the people who act as your spokespeople may not even have direct experience with your organization and that is okay. As long as they know you exist and are able to mention you to someone else, you are much further along than you would be if they had never heard of you at all.

 

This is why we really encourage our clients to take advantage of all the social media opportunities that are out there. There are so many ways for you to get your message across—Twitter, Facebook, MySpace, LinkedIn are some of the more well-known forums, but there are others. Within professions and industries there are untold numbers of online forums and listservs. Some people will tell you that listservs have died out, but they haven’t; they are simple more specialized and niche-bound than ever before.

 

Part of orange county search engine positioning involves doing the research to effectively reach your target audience. Although we did say it was a numbers game, Increase Visiblity can help you target your orange county seo efforts so that you reach not simply large numbers of people everywhere, but large numbers of people who are a part of your specific audience.

Increase Online Visibility Can Increase Word-of-Mouth Advertising

Thursday, December 31st, 2009

If, as the new year approaches, you find that one of your goals is to do more with your website and increase customer outreach by increasing web traffic, you need to hire orange county seo consultants who can help you get the results you want. We provide affordable search engine optimization in orange county and beyond that is well worth the investment. The benefits of becoming highly ranked for your industry’s specific search terms are enormous, including higher sales volume, better brand recognition and increased market share. Increase Visibility excels in providing SEO services and our clients include many Fortune 1000 companies.

 

But you don’t have to take our word for it…visit the Testimonials or Case Studies page on our website, and you may find that one of the companies profiled there is somehow similar to yours. Whether you perform a service, manufacture products or offer consultation, we can help you to get your name out there in front of more and more people. In fact, it may not have escaped your notice that by including clients on our Case Studies page we are giving them additional exposure.

 

And while we have the capabilities to measure the online effects of our orange county search engine positioning, what we cannot measure is the word-of-mouth effect. Yes, there was a time when you had to rely solely on word of mouth to generate leads, but now you can boost the chances that someone will tell others about your business by reaching an increasing number of current and potential customers online. There are untold numbers of people who would be more than willing to act as ambassadors for your company and your products and services, if they only knew more about you. When you employ the orange county seo services of Increase Visibility, you can make sure that more people are aware of what you do best and some of those people are certain to mention you in conversations with others (be they face-to-face or online).

 

You can contact us via the web by filling out a brief form on our website or if you prefer, you can call 877 SEO ADVICE, 877 736 2384 and speak to an experience orange county seo consultant.

Take Advantage of Google’s Inclusion of Social Networking, pt. 1

Tuesday, December 29th, 2009

We have already mentioned that Google will now include real-time information from social networking sites like Twitter, Facebook and MySpace in its search results. If you are re-examining web site marketing in orange county, this is definitely news you can use.

 

So those of you that have avoided using social networking sites because you do not see the value or think you do not have the time, need to reconsider. Whereas before that information was mainly available to people who spent time on them, now more people will see it. This information will show up in searches that anyone using Google does, whether they actually use social networking sites or not and you want to take advantage of the opportunity to get more exposure for your business. Now more than ever, it is important that orange county ecommerce websites take advantage of the search engine optimization opportunities afford them by social networking websites. People on the social networking websites will learn about you and people doing Google searches will also read about you, plus your search engine ranking will benefit.

 

Although costs nothing to set up a page on sites like Twitter and Facebook, you will need to put some time and effort into the content you include on your pages. When you sign on for help from orange county seo consultant Increase Visibility, we will analyze your website and give you information about the keywords people use when they are searching for products and services such as those you offer. With our help, you can use this information as you decide what kind of content to include in social networking sites.

 

Get started today by contacting us for your free website analysis to learn more about what you can do to improve your SEO.