When it comes to getting the most out of your pay per click advertising campaign, some of you will consider it a success only if you see the difference in the bottom line. Still, we know that many of you may want to know a little more about how these things work because understanding more about it will make you feel better about your initial investment.

Some of the factors that a program like AdWords uses to rank ads are: keyword relevance, ad relevance, landing page content, click through rate (or CTR), historical performance and other relevancy factors.

We want to look the first three factors because those are the ones over which you have the most control. After all, you are the one who picks your keywords, right? And it is your company that composes (or hires someone to compose) your landing page content. And when it comes to ad relevance, that is under your control too because it is up to you to tailor your ad copy to each ad group.

These are all areas in which Increase visibility can provide you with assistance. You can initiate a pay per click program on your own, but you may want some expert assistance. We can analyze your website to tell you what the search engines see and determine what needs to be done to improve your success. We can also set up and administer a pay per click program for you if you do not have time to keep up with a pay per click program yourself.

We have several different levels of pay per click programs and you can choose the one that will best suit your needs. Call today to speak with one of our Internet Consultants and find out if Pay per Click Advertising is right for you 877 SEO ADVICE, (877 736-2384).

As we have mentioned before any you are likely all too aware, Google rules the roost when it comes to search engine optimization. Just last week, Google revealed that they were giving users more options to let them further personalize their searches. Some people get thrown for a loop anytime Google mentions the word “change,” but really there is no need to panic.

One of the things that Google has done is to add a “Search Options” feature. When someone goes to Google to do a search, there will be a link below the search box with the words “show options.” When a internet user clicks on this, a menu will appear on the left side. This menu will then let the internet user choose from several categories–online forums, reviews, videos. And within these categories, there is an option to pick a time frame that best suits your search. A person can decide to look at recent results, results from the past day or go as far back as one year.

SEO experts did not sound the alarm at the news of these changes. Instead they reiterated the fact that SEO is hard work and that business have to continue to put in the necessary effort to get the results that they want. Giving people more options for how they view content does not mean they you won’t be found; it just means that you must continue doing all that you can to increase your online visibility.

For those of you who want to stay at the top of search engine rankings and want to ensure that customers know that you are there, this may mean getting some help. This is where Increase Visibility comes in: you have to run your business and our job is to make sure that you are getting that business through organic search placement, pay-per-click advertising and social media marketing. You can count on use to keep your business in view on the web, while you take care of your day-to-day operations.

Here are just a few of the components of each Search Engine Optimization and Ranking Campaign:
-A Baseline Web Site Ranking Report  
-Keyword Density Analysis – KDA for your current web site 
-Design, develop, optimization and/or re-optimization web pages.
Call us today at 1-877-SEO-ADVICE (877-736-2384) to learn more.

When it comes to pay-per-click advertising, Google AdWords rules the roost, but that does not meant that you should not monitor your Google AdWords account. Like all of your search engine optimization efforts, Goodle AdWords requires evaluation from time to time to see if it is working or if adjustments are needed. It is tempting to get started with pay-per-click advertising and then just hope that it all works out.

In the first quarter of this year, the cost per click for Google AdWords has gone up. Perhaps you have noticed this. We monitor things like this very closely. Although we cannot give you the precise reason for this change, we think that it may be connected to the fact that there was actually a drop in the cost per click during the last quarter of 2008.

While you do not want to spread yourself or your advertising budget too thin, it is important to have variety. There are other sources for pay-per-click advertising and you can also start to augment your efforts to gain more customers through organic search placement. Increase Visibility can also submit your website to directories, some of which require payment.

There is no need to make any sudden moves, but we are recommending that people review these costs over the next few months, remembering that no marketing effort is one-size-fits-all. Google AdWords performance results depending on the industry. Some people have found that they are faring better with pay-per-click advertising at Yahoo, but this is not the case for everyone.  In addition to Yahoo, other Pay-Per-Click advertising programs include: Overture, Lycose InSite AdBuyer.

If you have been using Google AdWords and are not sure whether or not to continue, give us a call. We can look over your online marketing efforts and help you look for other ways to increase your online visibility and your website traffic. Using Google AdWords and other pay-per-click programs are just one way for you to bring more people to your website. Pay-per-click advertising is just one part of a successful SEO campaign.

Contact Increase Visibility for assistance in managing and interpreting the results of your pay-per-click advertising efforts. We can also help the tailor a marketing program to get more mileage from your online marketing budget.

Pay Per Click Advertising works pretty much they way it sounds: an advertiser pays  only when a viewer clicks on their ad.  But you may be thinking that it really cannot be that simple.

 
Although Pay Per Click Advertising is now a staple of internet marketing and SEO plans, it is only about ten years old. This kind of target marketing allows you to draw in consumers who demonstrate tangible interest in your products and services.

 
Here is one example of how Pay Per Click advertising could work:

 
-An internet user types in a search term,  let’s say someone types in “football jerseys.”
Then when they get their search results, they also see sponsored links or sponsored ads on that same page. Since the user typed in “football jerseys,” the sponsored ads of links they see will likely relate to the sport of football, to jerseys for various sports, and to actual football jerseys.

 
-(The people selling footballs may hope to attract this person’s attention since they are interested in jerseys for that sport. And the people who sell hockey jerseys may be hoping that internet users who want football jerseys are fans of hockey too.)

 
-Since you sell football jerseys, and have opted to use Pay Per Click (PPC) advertising, your ad is one of the internet user’s options.

 
-When that person clicks on your ad, you will have to pay the PPC provider a fee.

 
This type of advertising is certainly not one-size-fits-all and is priced accordingly. More popular search terms on cost more and the providers who can guarantee the most visitors can charge more.

 
Although Pay Per Click Advertising can boost your web traffic rather quickly (sometimes even in a little as a few days), Increase Visibility recommends sticking with it for a few months if you don’t see results right way. So if for some reason you don’t see the spike you were hoping for in the first few days, do not give up.
And as always, we work with you to get you to where you really want to be. So if after a few months, you do not feel that Pay Per Click Advertising has been a real benefit to your business we are more than happy to re-evaluate the program with you.