One business owner we know posted a white paper on her website and was very happy to learn that it has been picked up by one of the top websites for her industry. While people outside of her industry may not know much about this particular website, it is widely read within her industry. And getting recognition within your own field is a big deal because it establishes you as an expert. Despite what some people may think, sharing information with colleagues is not counterproductive. Sometimes people who do exactly what you do are your best advertisers. They tell people inside and outside of your field about you and may refer business to you.

But in order for them to do this, they have to know that you are around. This is why online visibility is so important. Good content and SEO go hand in hand. If you have great content, but know one know that your website it there, then all of that helpful information just sits without really reaching an audience. On the other hand, if you are doing all you can to optimize searches for your website, but you have not touched the content in years, you will reach people who stop by and do not return because they are disappointed.

Increase Visibility wants you to have the complete package. We want you to increase your reach and customer base through your website and we want your website to be an important resource for people who are interested in organizations like yours. We offer a free website analysis and examine your website first. There are companies that will promise you great search engine rankings and start submitting your site to directories and set you up for pay-per-click ads without having a clue about what it is you do. Increase Visibility does not do this. We know that we need to know something about your business in order to tailor an effective SEO and organic search placement campaign.

 
Some people have the idea the content really only matters if your main product is some kind of service. They figure that service providers need to demonstrate knowledge and expertise through articles or a blog. This is true, a service provider certainly does want to use their website to show just how that they are an authority and provide evidence of how they can be of assistance…but this does not mean that people who are selling a product rather than a service have no knowledge or expertise to share. High quality content is a must for your website no matter what kind of business you are in because good content draws people in and brings them back.

As they say, knowledge is power. When your website has quality content, people are drawn to it and will tell others what they have learned from your organization. They may do this live and in person. They may also do it by forwarding something they have read on your site to someone else or by linking to your site from theirs. Either way, you win. You can see an increase in link popularity and traffic if you have interesting, relevant content that relates to your product, expertise and sphere of influence.

 
One way to start is by issuing press releases and this is something that Increase Visibility can do for you. Press releases are often one of the main ways a business attempts to get its message out to the public.  Issuing press releases on a regular basis will ensure that there is fresh content on your website (something that search engines love) and it will inform visitors about the exciting things your organization is doing. Furthermore, creating additional web pages specifically for press releases and spider crawling will also provide the search engines with more pages to index and users more ways to find a business’s website. Our press release programs work hand in hand with our SEO programs.

 
Press releases not only drive traffic based on the content and targeted market but they will also help to create link popularity, which is a very important part in determining good positions in the search engines.

 
Even if you do not make New Year’s Resolutions, you cannot help but think back over the past year and map out what you would like in the coming year.

 
Is your business doing as well as you would like? Do you keep intending to do more with your website, but keep putting it off? Your website is the face you present to the online world—a portal that can help you bring in huge revenues if it is used correctly.

 
Maybe you have looked at your websites stats now and then and sighed because you are not getting the traffic you would like.

 
One way to get the SEO results you want is to make goals. That way you can do the work it takes so that you are in the places where you need to be for your customers to find you.

For example:
Is your blog readership not quite what you would like? Think about how many page views you would like to have.
Do you have a product that you think is top notch, but isn’t selling?
Is that product visible on your website? Have you written press releases to link that products to current events?

 
To get somewhere, you really do need some sort of plan or map. More customers will not simply show up because you wish they would. And you can set both short-term and long-term goals. If you want to be an industry leader, it will not happen overnight. It is great to plan big, but some things take time. Look down the road to your ultimate goals, but also set some goals that you can achieve sooner and you will feel a great sense of accomplishment.

 
If you are unsure about how to examine your business and set goals, then turn to the team at Increase Visibility. Our experienced staff will learn about your business and analyze your website to help you form goals that will get you where you want to be.

 
After working with you on setting targets for Organic Search Placement and SEO, we can start work on it right away. In the meantime, you can continue to run your business and prepare for the increase in customers that comes when you have optimized your online presence.

Titled The ROI of Online Press Releases, the Clemson University study revealed increased use of hyperlinks and keywords to enhance search engine optimization in online news releases. “Of course marketers also want to announce news, but increasingly they use news releases for SEO, driving click-throughs to their websites and to reach customers directly,” said study leader Mihaela Vorvoreanu, an assistant professor of communications studies at Clemson.

Search engine optimization techniques that have been effective on websites are now being applied to the formation of online press releases. Placing keywords in the tags, headline and first paragraph of a press release encourages Internet search engines to “crawl” news documents, indexing their content for response to user search queries. When optimized for search engines, press releases can:

> increase your search engine ranking when users search for information on the Internet, placing your business closer to the top of the results list

> increase the number of website visitors who provide their email address and contact information

> increase the number of consumers who complete online forms

> increase the generation of qualified leads

As part of an effective comprehensive SEO marketing program, search engine optimized press releases help create valuable link popularity, including important inbound non-reciprocated links. While reciprocal links are valuable in improving page ranking, search engines penalize bad linking choices with poor ranking placement. For this reason, creating inbound non-reciprocal links must be part of any effective SEO linking strategy. Search engines view non-reciprocal links as unsolicited, and therefore more valuable, endorsements from other highly ranked sites. Placing an optimized press release with an Internet newswire service that contains links back to a business’ website accomplishes this goal.

With more than 15 years of experience writing high-quality press releases, the PR specialists at Increase Visibility are well experienced in creating dynamic search engine optimized news releases. Visit our website to find out about the three SEO-enhancing press release programs offered by Increase Visibility.