Our key people average 10 years of experience. Increase Visibility’s President and Founder, James Lisi has more than a decade of experience in the field of SEO, as do the Chief Operations Officer and the Chief Technical Officer. When Lisi formed Increase Visibility in 2003, he made sure to bring on a number of well-known industry experts, making it one of the most accredited SEO companies around.

Perhaps some of you were not even using the internet in 2003 or if you were, you were not using it as much as you are using it now. A lot has changed even since then and when it comes to navigating search engine marketing , you want a team with experience on your side.

There are a lot of SEO services out there, but few have the kind of industry experience that Increase Visibility has. And we are focused on the growth of our clients.

Our daily mission is to use our expertise to achieve the highest positions possible on the major search engines for our clients using every available white hat SEO method within the industry, while following all the accepted rules set by search engines.

It is our knowledge, past experience and work ethic that has made us one of the most well respected and prominent firms in the SEO industry today.

It is the same with your website—it would be nice if you could just put a website up on the web and leave it there, letting it update and improve itself as needed. However, we all know that the reality is that things do not work that way. Your website needs time and attention if it is going to be an asset for your business.

Do you have unneeded pages on your website that are just sort of languishing? Are some of the pages on your website outdated and no longer relevant? You may or may not be aware of the kinds of changes that you could make to trim the fat and get your website in prime condition if you are used to looking at it as it is.

This is where you need some outside assistance from a search engine optimization service like Increase Visibility. We recently made TopTenReviews.com’s #1 position for top online marketing service .

We offer a free website analysis [http://www.increasevisibility.com/website-analysis.php], where we determine what needs to be done to improve the success and top positions of your website.

When you sign on for one of our SEO Plans, we can perform a keyword analysis to let you know what keywords are the most relevant. When you are aware of the words and phrases people use to find you, you can incorporate them into your online content.

We can act as a trainer, helping you keep your website on an SEO regimen that will benefit your online presence and your financial outlook.

There are many companies—both established ones and upstarts—who are out there trying to lure your loyal, longtime customers and get to new customers before you can.

Check your company out on search engines

What is the first link that appears when you search for your company name online? Is it something positive? Does it lead to your website or to someone else’s? When someone types your company name into a search engine, they want to see what is said about you and you want them to have accurate information that speaks to what is great about your organization.

This is why search engine marketing is so important: when you work to make sure that pages on your website attract the notice of Google and other search engines, you can be assured that content you’ve created is what will be seen first.

Check out potential customers

Job applicants have to research potential employers and you need to do some research about customers if you are “applying” to provide them with a service or a product.

Increase Visibility can help you with this with a keyword analysis that will tell you the words people are using when they go online to search for companies in your field.

We can also analyze your website to give you vital information about which pages are visited most frequently and how much time internet users spend on these pages. These are things you need to know if you want to improve search engine optimization and attract more customers.

For some it is a mysterious enterprise that they cannot quite understand. When you partner with Increase Visibility we will not keep you in the dark about what we are doing.  We find that it is much more productive that our clients understand how SEO works.

We would like to dispel a few myths–

1. If you are starting a new business, you just need to get your website up and then you can worry about SEO later.

While you can do this, it is much smarter to consider SEO in the design of a new website so you have fewer adjustments to make later. When you work SEO into the website design your plans for specs and content will look different.

2. If you already have a lot of links on your website, you are all set.

You need older links to show that you are an authority in your field, but if you have no recent links, you will not seem very innovative. Just as you need fresh content, you also need fresh links. Besides, some links and companies disappear, so you will want new links.

3. It’s either organic search or pay per click.

You really do not have to choose on of the other. You can use a combination of both to reach your website optimization goals. Although we have already designed SEO plans, Increase Visibility can work with you to design an SEO program that will suit your needs.

With this in mind, what are you waiting for? It is not enough to have a website. Website optimization means that you are making the most of your online presence and not simply leaving the web traffic you get up to chance. Web traffic translates into dollars.

But we want to caution those of you who think that we are saying the sales is simply a numbers game and that the more people who stop by, the more likely someone is to buy from you. This is not necessarily true.

If a million people stop at your site and none of them stay more than a few seconds and none of them make a purchase or leave a question or comment on one of your pages, did you really benefit? Sure, you can boast of a great number of page views, but your bottom line will not see any increase.

What you want is qualified leads, the kind that you can get when you opt for the SEO services of an industry expert like Increase Visibility. We can help you zero in on the keywords that interested customers use when they are searching for businesses like yours.

Optimizing your website so it can be found by the internet users who are actually looking for you will make a difference.

Some people comb company websites and the websites that allow people to rate goods and services to read about other people’s experiences and opinions before they make a purchase. And getting input from your customers is not only helpful for your business; it can also be helpful for Your Site search engine optimization.

You may be a little hesitant to let user comments appear on your website–after all, what if they say something negative? Well, there is nothing that says you need to make your online forum a free-for-all.

You do not have to allow every single comment to be published. On the other hand, if you require commenters to leave an e-mail address, you can respond directly to someone who leave a negative comment and offer them the opportunity to try your products again.

Experts have found that having user-generated content that is embedded as HTML can be beneficial for your website since those pages will attract the attention of web crawlers.

This is not something to do in the hopes that this alone will send your search engine rankings through the roof; rather it is one of the many things you can do to improve your SEO and increase overall online visibility. Plus, you may actually be surprised at how often commenters use the very keywords that you have been trying to use to get search engines to notice your site.

Unsure of what your keywords are? Our SEO firm Increase Visibility can help.

For them, there is a need to use social media not only to keep in touch with family and friends, but to be informed about the world in general. When they are without media they feel cut off and do not like to think that they are not as plugged in as their peers. College students also tend to look to sites like Facebook and Twitter for information, ignoring traditional news sites that older adults see as having strong reputations.

So what does this mean for you and your business?

If you are not using social media, you need to start. No matter how dedicated your current customers are, you cannot rely solely on those who already know you. Social media will only become more important, not less. It is foolish too ignore it. What you can do if you do not want to spend a lot of time on the social media, is optimize it.  SEO consultants of Increase Visibility can help you figure out the keywords you really need to use to make the get the maximum effect of using social media sites.

And this is not bad news at all. For example, if you have written press release after press release without getting the media coverage you would like, you may be able to get your message across via social media, where there is a captive audience, hungry for information and not at all concerned that this information is not coming from a branded news source.

(But press releases are still a valuable way to improve Your Site search engine positioning, so if you want assistance with your press releases, Increase Visibility can help.)

And even though search engines don’t read your content the way people do, if you make your site friendly to search engines, it will be friendly to people too since humans also like it when your message is not hidden and this will improve Orange County search engine positioning.

Here are some tips to make sure you get your message across to search engines and people alike–

Put keywords first

Sometime we follow old-fashioned writing techniques on the web when the internet differs greatly from a grade school composition. Instead of writing a generalized introduction in the first paragraph of a body of text, and waiting until the second paragraph to mention your focus, make sure you put your keywords in the first paragraph.

Now you cannot just fill a first paragraph with keywords because search engines like Google examine keyword density and this will raise a read flag. Get your keywords in early, but do not go overboard.

Use keywords in hyperlinks

As we mentioned earlier, search engines scan for clues and you don’t want them to have to search too hard. Hyperlinks are an indication that certain information is important. Hyperlinks stand out to readers as important information that they should pay attention to as well.

Now if you have read this and thought–keywords, what are keywords–have no fear.  SEO firm  Increase Visibility is here to help. We can perform a competitive keyword analysis  to give you a breakdown of the terms people are using to search for products or services. We can determine which terms will provide the most traffic and this highest ROI.

We can tell you that Google “approves” of almost everyone in the sense that they will allow all of us to use their search engine. Google will also not try to keep you from doing all that you can to improve Orange County SEO. What Google does not do, however is grant some search engine optimization firms special status.

 This does not mean that there are not SEO consultants that can offer you expert help; we simply do not want you to be fooled.

Increase Visibility is a California search engine optimization company that has been recognized repeatedly for its work in helping its clients boost SEO and promote their businesses online. Earlier this year, in January, Increase Visibility made the list for best online marketing firms of 2010 and was given the site’s Silver Award.

Some reviews sites functions as a third-party review site that gives users background information, comparative analysis and client reviews, ultimately is geared to help visitors decide which company or service to choose from in the marketplace.

Not only has Increased Visibility received numerous industry awards, it also can count on endorsements for satisfied customers. Visit our Testimonials  page to see that we have a variety of clients and that the are happy to attest to the dedication of our talented staff. If you are looking for  affordable search engine optimization  and beyond, contact us.

Then more and more people had web pages and they kind of became standard. Still, the page did not have to do a whole lot or contain tons of information. As long as it told who you were, listed a phone number and address, maybe with a button to click so people could contact you, you were doing alright.

Fast-forward to today and you know that it is not enough just to have a web page—you need a website. And your website can’t just sit there; it needs to be interactive and informative. And it is not enough to simply create an interactive and informative website—you also have to make sure that people know that it is there. As we noted earlier, a website is not an option anymore, it is a must-have to stay competitive. This holds true for commercial enterprises and non-profits alike.

And that is where  SEO firm Increase Visibility comes into the picture. We know that you have a lot of work to do just running your business, so we want to help you maximize your website so it can get the word out about the great things you do.

We take the time to learn about what you do and the goals you have for your internet marketing campaign. So, although we have SEO plans that we offer, we can still tailor our efforts to boost your site search engine positioning  so that we can really help you increase your visibility online.