It is interesting just how many of the terms we use in everyday life were originally nautical terms. Many of us have spent little time on the seas and probably could not steer a ship if we had to, however we do know something about navigating the uncertain and unchartered waters of running a business. When it comes to weathering the storms that come up in running a business, we would do well to understand how nautical terminology relates to running a business.

For example, you know that a blog is a useful tool for gaining better placement with search engines, but did you know that blog is a shortened version of the phrase “web log?” And that “web log” is a modern variation of log, as in the captain’s log that was used by a ship’s captain to record important data? Even after a ship’s captain was no longer in charge of a certain ship, the log was a record of what happened aboard ship.

In some ways, a blog functions that way too. You hear a lot of people speak in worried tones about how things on the internet do not really disappear. If you have high quality content on your website and blog this can be a good thing. You never know when a blog you wrote that addressed a very specific topic will come up in a search someone is doing down the road. Sometimes an issue or industry is thrust into the spotlight because of current events. If you have covered a related topic in your blog or on your website, people will be able to find your content and are likely to seek you out for your expertise.

This is why you need expert help to come up with a strategy for shaping your online content. Content that is created with a goal in mind can help you gain new customers, encourage current customers to return, and position you as an industry leader. When you have good blog content people and search engines are drawn to you. Still, they may not always find you right away. That is where Increase Visibility comes in: as part of the services we offer, we can link you with other websites that will complement your products and services. These related websites will be industry specific and non-competitive.

Come back on Wednesday to read more about how you can make sure that people are able to find your high quality content.