This by no means indicates that they are telling people that how their website looks and function is of little importance.  They were also not saying that site design means nothing. You want to get more visitors and make sure that when they come to your site the stick around and maybe even return. However, depending on your business, getting new graphics or adding a video may not be the best way to do this.

What they are saying is that the best way to grow your business is to increase visibility and get your name out there. Even if your website is rather plain-looking, as long as it is not sloppy, it makes more sense to build web traffic than it does to spend tons of money revamping a website that is not drawing a lot of visitors. This is one time when saying, “if you build it, they will come” does not necessarily work all that well. Putting a site up on the internet brings no guarantees.

And be aware that this notion is catching on among online retailers. A different research firm polled Shop.org members and found that 70 percent of the retailers who responded indicated that they plan to keep or increase their budgets for online marketing. That means a majority of your fellow online storekeepers will not be slashing their online marketing budgets or doing less to reach people via the internet. They will be doing more and more to got to customers online.

If you want to know more about how you can increase your online visibility, reach more customers and boost sales, let us help. Start with our free website analysis. This will allow our trained technicians to see what the search engines see and determine what needs to be done to improve the success and top positions of your website. One of our experienced search engine consultants will email you the findings within 24 hours of your request and then contact you to discuss your options and how we can help you increase your revenue this year from your company website.

Well, Increase Visibility does not work that way. We work hard for our clients and we know that we need to be example to them. If we are not getting our own message out there, how can we expect clients to think that we could do any better for them?

Check out this list of some of Increased Visibility’s awards and rankings from topseos.com. Some of them were just awarded as recently as this month:

    #1 – Best Reputation Management Company, February 2009.
    #2 – Best Organic Optimization Company, February 2009.
    #4 – Best Local Search Company, February 2009.
    #5 – Best Pay Per Click Management Company, February 2009.
    #5 – Best Social Media Optimization Company, February 2009.
    #1 – Best Organic Optimization Company, January 2009.
    #2 – Best Reputation Management Company, January 2009.
    #4 – Best Local Search Company, January 2009.
    #5 – Best Pay Per Click Management Company, January 2009.
    #5 – Best Social Media Optimization Company, January 2009.
    #1 – Best Reputation Management Company, December 2008.
    #2 – Best Organic Optimization Company, December 2008.
    #4 – Best Local Search Company, December 2008.
    #5 – Best Social Media Optimization Company, December 2008.
    #5 – Best Pay Per Click Management Company, December 2008.

Our focus is on getting traffic to your website and helping you turn a web surfer into a paying customer and continuing client. We go beyond making outlandish promises of getting you a high ranking and a large number of clicks. You not only want people to visit, you want them to stay and you want them to do business with you.

Visit Increase Visibility online and fill out the form for your free website analysis. Once we have reviewed your website, a search engine consultant will contact you within 24 hours to talk about what we’ve found and to talk about how we can help you increase revenue over the upcoming year.

One recent industry survey found that a very large percent of the respondees did not really understand the purpose of search engine optimization. At the same time a overwhelming majority said they used SEO techniques despite the fact that they really do not understand it and that SEO accounts for a larger percentage of the traffic they get on their websites.

It was also eye-opening to read that more that half of the respondees thought that practices that industry insiders consider to be unethical would bring results. Trying to trick search engines into boosting your rank will not have long lasting results. At the same time, they were also able to recognize ethical and effective SEO practices as well. So this points to a problem of distinguishing between honest SEO practices and ones that are underhanded.

Then again, maybe we should take heart: a good number of business owners actually know what SEO is. Now it is time for our industry to work on educating them about the best ways to increase visibility on the web. If they were totally unaware of any SEO techniques, then we would have that much more work to do.
With this news, we have to say that here are Increase Visibility, although we are the experts, we want you to understand what is going on as we help you plan and administer your online marketing plan.  AS our slogan says, we provide SEO you can understand and results that you can see.

One of the reasons that you do not want to fall for an SEO scam is that not only will you not get results, you will not be any further ahead than you were before. In fact, you may actually be behind because you will have wasted valuable time and money. Signing on with a dishonest SEO firm may also cause you to enact marketing practices that could possibly offend your clients and colleagues.

The other part of the survey that disheartened us was learning that some survey respondees felt they could not afford to get help from an SEO firm. At Increased visibility, we offer different levels of SEO plans and will work with you to tailor a plan to suit your needs.

Titled The ROI of Online Press Releases, the Clemson University study revealed increased use of hyperlinks and keywords to enhance search engine optimization in online news releases. “Of course marketers also want to announce news, but increasingly they use news releases for SEO, driving click-throughs to their websites and to reach customers directly,” said study leader Mihaela Vorvoreanu, an assistant professor of communications studies at Clemson.

Search engine optimization techniques that have been effective on websites are now being applied to the formation of online press releases. Placing keywords in the tags, headline and first paragraph of a press release encourages Internet search engines to “crawl” news documents, indexing their content for response to user search queries. When optimized for search engines, press releases can:

> increase your search engine ranking when users search for information on the Internet, placing your business closer to the top of the results list

> increase the number of website visitors who provide their email address and contact information

> increase the number of consumers who complete online forms

> increase the generation of qualified leads

As part of an effective comprehensive SEO marketing program, search engine optimized press releases help create valuable link popularity, including important inbound non-reciprocated links. While reciprocal links are valuable in improving page ranking, search engines penalize bad linking choices with poor ranking placement. For this reason, creating inbound non-reciprocal links must be part of any effective SEO linking strategy. Search engines view non-reciprocal links as unsolicited, and therefore more valuable, endorsements from other highly ranked sites. Placing an optimized press release with an Internet newswire service that contains links back to a business’ website accomplishes this goal.

With more than 15 years of experience writing high-quality press releases, the PR specialists at Increase Visibility are well experienced in creating dynamic search engine optimized news releases. Visit our website to find out about the three SEO-enhancing press release programs offered by Increase Visibility.

PromotionWorld’s Best SEO Company Awards are a prestigious monthly ranking of the nation’s top 10 SEO companies. The awards are based on offered services, package diversity, value, customer service, feedback and website popularity. In ranking Increase Visibility No. 2 of the 10 best internet marketing companies, PromotionWorld noted:

 

“Increase Visibility leads the industry in providing superior website optimization results for our clients, whether they are a Fortune 1000 company or a medium-sized business. We deliver unmatched and customized search engine marketing services to meet the unique needs of different kinds of websites, industries, audiences and marketing goals, no matter how large or difficult the project.”

Our professional skill, commitment to quality and dedication to our customers has also garnered Increase Visibility a No. 1 this month on TopSEOs monthly ranking of the 30 Best Organic Optimization Companies. TopSEOs is a highly-respected independent industry authority that provides impartial information on internet marketing companies to both consumers and the industry.

TopSEOs’ prestigious monthly Best Organic Optimization Companies rankings are based on competitive advantages, services and pricing levels, availability of customer and technical support, response time to resolve client problems, innovative services, quality of customer service, efficiency and performance. Because it actively solicits and places an emphasis on customer input, TopSEOs’ rankings are an excellent indication of customer satisfaction. Increase Visibility is proud to regularly rank at the top of TopSEOs rankings. We work hard to maintain our high client retention rate — currently 96% — by delivering unmatched and customized search engine marketing services to meet the unique needs of our clients.

To find out more about what Increase Visibility can offer you, please visit our website.

Many documents — white papers, manuals, magazine articles, newsletters, etc. – that appear on the Internet are first created and formatted in word processing or desktop publishing programs. They are then scanned into websites in the same manner as photos, as a whole and complete item. Unfortunately, unless a user has the same program (and often the same version of that program) installed on his computer, the original formatting is lost when the document is opened, creating a mess of unreadable gobbledygook. Adobe Systems solved this problem with creation of the PDF format, short for Portable Document Format. When scanned documents are published to the web in PDF format, they can be read, downloaded and printed by nearly any computer or printer without problem with use of Adobe’s free Adobe Reader. All the original formatting of the original document, including typeface, photos and graphics, spacing, layout, etc., is reproduced intact. The user sees and can print a perfect duplicate of the original document.

While including PDF documents on a website was a boon for Internet users, it didn’t register with Google’s search engine optimization tools. A tremendous amount of useful information was not finding the audience it deserved. Additionally, site owners were not realizing maximum marketing potential from these in-depth and often expensive to create documents. With Google’s new capacity to include PDF documents in search results, the white papers, newsletters, articles, etc. that you upload to your website can now draw traffic and improve your SEO rankings.

“This is a small but important step forward in our mission of making all the world’s information accessible and useful,” said product manager Evin Levey in the Official Google Blog. By converting a picture of text into searchable content, the new technology allows Google’s search engine tools to index PDF content and include those documents in ranked search results. It may be one small step for Google, but this new capability is a giant leap forward for website owners excited to improve their SEO rankings.

We like to be modest but we were pleased to receive the praises of Bill Peden, President of TopSEOs.com, “Our expectations of the agencies we recommend are very high and Increase Visibility has shown a consistent ability to achieve and sustain results for their customers. If you are looking to boost revenues, improve productivity, reduce expenses, or achieve other key business drivers – Increase Visibility can and will perform. We highly recommend them as a strong source for internet marketing initiatives.”

Internet companies often try to save money by attempting search engine optimization on their own. However, being able to a place a link to your website on the first page of Google and other search engines for your specific keywords really requires unique search engine optimization strategies. Typically these highly effective strategies are created by people who spend their days figuring out how to keep up with the changing algorithms of the search engines which determine the page rankings.

Having a website that is properly optimized goes a long way to attract visitors to your site. Websites that are insufficiently optimized for web content and keywords befuddle the search engine spiders and they will simply forget about your site and reward highly optimized websites with high rankings. If you’re looking to improve your rankings it’s best to ask for advice for search engine optimization and website optimizing from an expert who knows how to stimulate the search engine spiders to reward you with first page placements.