There are many companies—both established ones and upstarts—who are out there trying to lure your loyal, longtime customers and get to new customers before you can.

Check your company out on search engines

What is the first link that appears when you search for your company name online? Is it something positive? Does it lead to your website or to someone else’s? When someone types your company name into a search engine, they want to see what is said about you and you want them to have accurate information that speaks to what is great about your organization.

This is why search engine marketing is so important: when you work to make sure that pages on your website attract the notice of Google and other search engines, you can be assured that content you’ve created is what will be seen first.

Check out potential customers

Job applicants have to research potential employers and you need to do some research about customers if you are “applying” to provide them with a service or a product.

Increase Visibility can help you with this with a keyword analysis that will tell you the words people are using when they go online to search for companies in your field.

We can also analyze your website to give you vital information about which pages are visited most frequently and how much time internet users spend on these pages. These are things you need to know if you want to improve search engine optimization and attract more customers.

For some it is a mysterious enterprise that they cannot quite understand. When you partner with Increase Visibility we will not keep you in the dark about what we are doing.  We find that it is much more productive that our clients understand how SEO works.

We would like to dispel a few myths–

1. If you are starting a new business, you just need to get your website up and then you can worry about SEO later.

While you can do this, it is much smarter to consider SEO in the design of a new website so you have fewer adjustments to make later. When you work SEO into the website design your plans for specs and content will look different.

2. If you already have a lot of links on your website, you are all set.

You need older links to show that you are an authority in your field, but if you have no recent links, you will not seem very innovative. Just as you need fresh content, you also need fresh links. Besides, some links and companies disappear, so you will want new links.

3. It’s either organic search or pay per click.

You really do not have to choose on of the other. You can use a combination of both to reach your website optimization goals. Although we have already designed SEO plans, Increase Visibility can work with you to design an SEO program that will suit your needs.

While some SEO firms will promise to get you high search engine rankings, what are you really getting? Even if they manage to raise your ranking with search engines, they may not help you to implement practices that will allow you to continually reach out to new and existing customers.

Some companies know how to play the game well enough to get you the promised results, but they do very little help you maintain those results.

Besides, you need a comprehensive approach for Your Site search engine optimization; not just a one time fix or boost in your search engine ranking. Just so you know, our client retention rate is 96%. This means that 24 out of every 25 companies that hire us continue to use our services.

An ongoing relationship with the company that works to increase your online visibility means that company really gets to know you, your business and has a deep knowledge of the kind of web traffic you generate.

We can assist you with search engine optimization, setting up a pay per click advertising program, writing press releases and increasing link popularity.

Increase Visibility has SEO plans and while all of our search marketing programs include full website optimization, we are happy to work with you to tailor a plan to suit your needs.

There are times when “the” really is not necessary; why not replace it with a keyword that will improve your chances of getting noticed by search engines, which in turn will improve your chances of being noticed by prospective clients and customers?

Your page title is very important because it is what people see when they look at a certain page. It is also visible in the bar that is at the very top of a web browser. You never noticed that, you say? Take a little time to visit a few of your favorite sites and check out the page titles.

As we mentioned, the better your page title, the more likely that search engines will notice you. And since it is the function of a search engine to make introductions and act as a go-between for you and internet users, you need to grab their attention.

So not only do you want to make sure that your page titles are keyword-rich, you also want to make sure that you lead with the words that people are likely to type in first while searching for an organization like yours.

If a business called “Grandma’s Attic” sell homemade quilts and blankets, then those items should come first in a page title. An SEO-friendly page title would be “Homemade Quilts and Blankets–Grandma’s Attic” and not “Grandma’s Attic Makes Some of the World’s Best Homemade Quilts and Blankets” because you want the main search term to be first to boost Your Site search engine positioning.

1. Use the power of your social network. If you haven’t already, create a business page on facebook and include the link to your website. Invite “fans”. Need more “fans”? Offer special promotions through your business that are only offered to “fans” on facebook.

2. Update your content constantly. if you want more traffic, you will want to continuously update your content. This is one purpose that blogs achieve—they provide fresh, updated content while upholding your professional reputation. Prospective consumers will not visit your websites if they do not have good and high quality content.

3. Get the repeat visitor. Use the “bookmark” tool and add it to your site so users can bookmark you. Make sure to always offer the customer an option to sign up for emails and special promotions.

4. Manage your links to find out what is working and what needs improvement. Link managers such as linkcounter.com and hypertracker.com can track visitors’ movements around your site, monitor clicks on links to your e-newsletters, email signatures, message board posts, search engine listings, etc. These managers can also check for invalid links on your site and show you how many visitors have downloaded something from your site.

5. Select keywords by brainstorming. What words are users going to type in to their search engine of choice to find your business? Brainstorm a list of keywords and type them in to a search engine. Who are your competitors? A good SEO campaign begins with smart keyword choices. Use these key words whenever possible in your blog and comments on other pages with links back to your site.

TopTenReviews.com, which functions as a third-party review site that gives users background information, comparative analysis and client reviews, ultimately is geared to help it¹s visitors decide which company or service to choose from in the marketplace. As experts in Orange County search engine positioning  , we had to do a lot of work to get this kind of recognition, but we did not just do this to be noticed—we work as hard as we do because we feel our clients deserve the best.

When someone comes to us for help with affordable search engine optimization, we want to make certain that they are more than satisfied and that they get the increase in web visibility (and ultimately the increase in business) that they desire.

“We are happy to see that our company is really beginning to be noticed in the marketplace for its quality of service, solid reputation and ahead-of-the-curve methodology and it is our aim to be in the number one position on this, and other websites. We are very honored to be recognized but we will continuing working to improve even in this,” said Increase Visibility CEO, James Lisi.

Increase Visibility is based out of Orange County California, and we have team members that serve companies all over the country.  Although many of us cannot remember life before the internet became a driving force in marketing, we consider ourselves veterans because we have been successfully optimizing websites with a combined 20 years of experience. We blend sound marketing principles with up-to-the-minute technological know-how to help organizations increase qualified web traffic.

Well, if you can believe it, negative keyword really do exist. And no, this does not mean that you should use unflattering descriptions of your business and products as a way to improve Orange County search engine positioning.

Instead, negative keywords are sort of like photo negatives: they show a different view of the same picture. By including negative keywords in your pay per click ad program, you are actually making sure that those who really want to find you on the internet can do so. With some of your more general keywords, your business can show up in all kinds of searches and although you want to get your name out in front of many pairs of eyeballs you want it to be the right pairs.

If someone who is not looking for you clicks on your ad, you will pay even though that person has no intention of ever patronizing your business. When that happens over and over again, your pay per click ad campaign costs more without yielding you the results you really want. You want the attention of qualified leads.

Here’s is a very simplified example of how it works:

If one of your company’s keywords is “photo” and you are appearing in searches where people type in “photo key ring” and you do not sell products like key rings but do high end photo refinishing, you could make the phrase “key ring” one of your negative keywords.

But before you can get into negative keywords, you first need to be aware of your regular keywords. If you’re not contact Increase Visibility  so we can assist you with a keyword analysis.

Earlier this week, we gave some advice to those of you who have followed our recommendation that you start a blog to improve Southern California SEO . Once you have started the blog, you have to put in a little work to make it an interactive forum. Engaging your customers and the general public (some of whom you may be able to convert into customers) is a great way to increase your online visibility.

Check keywords: Make certain that your blog posts include relevant keywords so people who are looking for information on a topic that relates to you can find you. (If you need help indentifying keywords, you can request the Orange County SEO  services of Increase Visibility.

Be responsive: If readers see that no one from your organization has responded to existing comments, they may not get the feeling that you are interested in dialogue. When readers see that they can engage you through your blog, they will be more likely to comment.

Assume readers are taking your advice: This is the best scenario. If your posts direct people to take action, they may be doing just that. People may finish reading your blog posts and get to it. It is hard to know if that is the case, unless you are talking to your customers in different forums and in real life. You can take the advice mentioned above and ask readers to return and share results once they’ve followed your advice/bought your produce.  Or you can write a post where you ask readers directly what happened if they followed your counsel in certain situations.

There are any number of reasons that your blog is not getting tons of comments—some of theses factors may be out of your control. Check your blog’s statistics and make certain that pages are being viewed.  If that is the case, then consider your blog to be just one of many ways that you can communicate with your customers and the public.

If you have not been using videos on your website as a way to market your business and Orange County ecommerce website, what have you been waiting for? While we do not advocate throwing videos on your site just to have them up there, we are fairly certain that you can find a way to incorporate video into your plan to improve Orange County search engine positioning .

Here are our top three tips for using video on your website:

1. Keep it simple
A lot of people get in front of a camera and get a little goofy. If you are just beginning to use video, you can get more elaborate as you go. For now, keep your video short and to the point. Start with just one person talking in front of a simple background.

2. Tell people why they are watching
We have started to watch many a video online and been unclear as to the purpose of the video. State the reason you made the video and what you want people to do (order a product, attend a seminar, etc.).

3. Ask people to comment on your video
You do not want your video to be a static thing that just sits on your site; you want it to be part of a dialogue. So encourage people to leave comments because then they will feel as if they are connected to your organization and other people who use the site. Some people may come back to your site to read the comments of others. It takes different mediums to reach different people. Someone who may not comment on a blog, may have something to say about a video and what they say may give your organization insight into how to do more to connect with your customers and the community.

If you need help getting started, the Orange County SEO cosultants  at Increase Visibility are here to help.

We’d like to point you to some of our influencers. Check out the Testimonials page on our website. There you will find statements from some of the clients we’ve assisted with Orange County web site development. As you can see, we have worked with a variety of our businesses and organizations. Of course, we do not require that our clients give us testimonials, but the businesses you will find on that page were happy to do so and in return, we are happy to give them some additional exposure. Many of our clients choose to remain anonymous and we are glad to respect their privacy.

On our website, you will see that we have outlined SEO plans to improve Orange County search engine optimization, but they are in no way one-size-fits-all. We tailor our efforts based on what your business needs. When we analyze your website and gather information about keywords to see what words and phrases will draw more clients to your site, we will work with you to formulate a plan for the best way to use this information.

Call today and find out how our Website Marketing Plans can help your online
business succeed: 877 SEO ADVICE, 877 736 2384.