Not too long ago, we stressed that content is king and we are constantly reminded just how true this is. One reason why we advocate having quality content, such as press releases, available on your website is that you never know who will decide to pick it up. You may get a call from a news organization hoping to interview someone on your staff or a mention in a prominent publication (online or print).

One business owner we know posted a white paper on her website and was very happy to learn that it has been picked up by one of the top websites for her industry. While people outside of her industry may not know much about this particular website, it is widely read within her industry. And getting recognition within your own field is a big deal because it establishes you as an expert. Despite what some people may think, sharing information with colleagues is not counterproductive. Sometimes people who do exactly what you do are your best advertisers. They tell people inside and outside of your field about you and may refer business to you.

But in order for them to do this, they have to know that you are around. This is why online visibility is so important. Good content and SEO go hand in hand. If you have great content, but know one know that your website it there, then all of that helpful information just sits without really reaching an audience. On the other hand, if you are doing all you can to optimize searches for your website, but you have not touched the content in years, you will reach people who stop by and do not return because they are disappointed.

Increase Visibility wants you to have the complete package. We want you to increase your reach and customer base through your website and we want your website to be an important resource for people who are interested in organizations like yours. We offer a free website analysis and examine your website first. There are companies that will promise you great search engine rankings and start submitting your site to directories and set you up for pay-per-click ads without having a clue about what it is you do. Increase Visibility does not do this. We know that we need to know something about your business in order to tailor an effective SEO and organic search placement campaign.

Branding and re-branding are big these days. One of the things that some organizations do to re-brand is to change their name. Most people who were around to see the first name are not going to forget it, but over time their perception of an organization may change if that organization puts effort into going in a new direction and doesn’t just make a cosmetic name change.

Most of us still remember Phillip Morris, so it will take time before we can really grab a hold of the company’s new name, Altria. Philip Morris has been around for so long that it is hard to see it as anything else. Depending on who you ask, some would say the company changed its name to encompass all that it does, since they do more than sell cigarettes and tobacco-related products. The more cynical among us would say that the name change was done to distance the company from its tobacco-selling past, even though it still sells tobacco.

It is one thing to change your company name because you feel as if the current name is somehow tainted or really does not represent all that you do. It is another thing entirely to change your company’s domain name solely on the premise that the name change will increase web traffic, as some people attempt to do.

One very strong argument against such a name change is that of the many things that Google considers when ranking sites, one is the longevity of your domain name. So changing your domain name is not a quick fix to bring in more traffic.

Rather than change your domain name, change the actual content of the site. Having a site that has relevant, timely content and is rich in keywords can make all the difference. Look at your press release section–is that last press release from last year? Do you even have a press release section? Getting your website up to date will make a big difference in the kind of traffic that you see.

If you have been trying to think of ways to increase your website traffic, Increase Visibility can help. Starting with a no-cost website analysis, we can tell you the areas of your website that need updating and help you implement a comprehensive web marketing plan.

Trust Factor

People tend to put more faith in organic search results than in paid or sponsored results. This does not mean that sponsored results do not get attention, however. What it is does mean is that although a search engine is not a trusted friend, people treat it as if it were. Web users rely on search engines to work as a virtual grapevine that sifts through the plethora of available information to let them know what really matters most.

You ask your friends to recommend service providers because you trust their judgment. You figure that they won’t steer you wrong because if they had a good experience then you will too. It is the same with organic search results. Unlike paid advertisements, organic search results let someone else sing your praises. This is why web users like to relay on organic searches to present them with the options that seem most legitimate. The algorithms behind search engine results are complicated, but in part they do reflect website options that were preferable to large numbers of internet users,

Trust Translates into Transactions

Even if a consumer does not immediately go to your website and buy a product or sign up for a service the first time that your organization appears after they conduct an online search, this does not mean that they will not do so.

It is important to continue to optimize your web presence because you will see the difference over time. When you use targeted keywords, you should find that organic searches translate into sales.  Increase Visibility can provide an insightful analysis of your website to help you narrow down exactly what are the most relevant keywords for your business.

However, it does take effort on your part to get noticed by the people and search engines that can publicize your brand, product and message. You may be absolutely wonderful, but if no one knows this, then it does you little good.

And this is where Increase Visibility comes into the picture. Let Increase Visibility assist you in getting your name out there by optimizing your web presence and helping to increase link popularity. We can make sure that search engines know that you are there and that you want to help people who type in searches on specific topics that relate to your business.

When you hear another company talking about how much traffic their website gets or going on about just how much business they do on their website, you could dismiss it as bragging…or you could decide that you might want to do the same for yourself. Just because someone else inflates their numbers does not mean that you cannot achieve the same and more.

 
Sometimes other people can make things seem easy and we don’t see all the work that goes on behind the scenes. Anyone who claims to be a “natural” at Organic Search Engine Placement probably has some help. And there is nothing wrong with getting some assistance.

 
You need to run your business and you probably do not have time to continuously monitor your website’s traffic and statistics. At the same time, you know you need to improve your web traffic to bring in more of the business that you spend so much time managing.

 
This is where Increase Visibility can help. We offer comprehensive SEO plans. Not only do we provide services to help you get more business; we take the time to monitor your existing web traffic to get information on your customers’ viewing habits.

 
Some SEO firms promise yo get you lots of visitors and tell you that they will promote your site in the right places without taking the time to get to know something about you, your business and your customers.
When you let Increase Visibility analyze your  online marketing, we can help you target your efforts effectively. We look at:

 
-Page views (by hour, day, week, month, quarter, and year)
-Unique visitors (In other words, are your page views coming from the same people or from many different people? Who are your repeat customers?)
-The pages that get the most hits
-How internet users find you (Which search engine leads the most people to your site? Are people visiting you after seeing your company mentioned on someone else’s website?)
-What time of day brings the most hits?

 
Answering questions like these can make the difference between a successful and a so-so internet marketing campaign. When you know something about who is visiting, why they are visiting and when they are visiting your site, you can craft a plan to keep existing visitors coming back and find ways to bring even more people to your website. Request a free website analysis from Increase Visibility to get started.