Not too long ago, we stressed that content is king and we are constantly reminded just how true this is. One reason why we advocate having quality content, such as press releases, available on your website is that you never know who will decide to pick it up. You may get a call from a news organization hoping to interview someone on your staff or a mention in a prominent publication (online or print).

One business owner we know posted a white paper on her website and was very happy to learn that it has been picked up by one of the top websites for her industry. While people outside of her industry may not know much about this particular website, it is widely read within her industry. And getting recognition within your own field is a big deal because it establishes you as an expert. Despite what some people may think, sharing information with colleagues is not counterproductive. Sometimes people who do exactly what you do are your best advertisers. They tell people inside and outside of your field about you and may refer business to you.

But in order for them to do this, they have to know that you are around. This is why online visibility is so important. Good content and SEO go hand in hand. If you have great content, but know one know that your website it there, then all of that helpful information just sits without really reaching an audience. On the other hand, if you are doing all you can to optimize searches for your website, but you have not touched the content in years, you will reach people who stop by and do not return because they are disappointed.

Increase Visibility wants you to have the complete package. We want you to increase your reach and customer base through your website and we want your website to be an important resource for people who are interested in organizations like yours. We offer a free website analysis and examine your website first. There are companies that will promise you great search engine rankings and start submitting your site to directories and set you up for pay-per-click ads without having a clue about what it is you do. Increase Visibility does not do this. We know that we need to know something about your business in order to tailor an effective SEO and organic search placement campaign.

For those of us who are very careful consumers, we take the time to do a little digging before we get ready to spend money on a product, especially a big-ticket item. We want to know something about the company that makes it, how it is made and whether or not an organization we want to give money to is known as to be trustworthy.

Any company worth its salt knows that even if they complain that the buying public is fickle, they still have to do their own research to retain their customer base and attract new consumers. Not knowing the tastes, preferences and internet habits of your customer base can hurt your business.

Take the case of Tropicana. After spending millions of dollars on a new package design, they learned the hard way that sometimes people do not like if you mess with a good thing. Who could have imagined there would be such an outcry about the packaging of orange juice? And yet there was, so much so that Tropicana ended up scrapping the new multi-million dollar packaging and promising to bring back the old design. Even the publicity they likely gained from the debacle probably won’t offset their frustration at having spent all that money only to keep the packaging they already had. They increased their visibility, but not in the way they had hoped.

Increase Visibility can help you get noticed on the internet, in a good way. We believe that a solid website marketing plan includes accurate, timely and complete reporting on the campaign – daily, weekly and monthly. Information is power and the more you know about the people who visit your website, the more empowered you will be to assist them.

Our marketing plans will give you:

1. Historical Reporting
-Get website statistics about who is visiting your web site, including the browsers they use, which operating systems they run, what countries they are in and what languages they speak.
-Find out what time of day people traffic your web site and when bottlenecks occur.

2. In-depth Analysis
-See how visitors navigate within your web site.
-See how many orders were placed by marketing campaign, search engine placement or other search engine marketing techniques.
-Get graphical analysis of traffic trends.

Call Increase Visibility at 877 SEO ADVICE (877 736 2384) to learn more about how we can help you keep up with internet users who visit your website.

As was mentioned on Friday, you can use SEO to fight the ‘Black Friday’ Blues. Since Friday is the traditional kickoff of the holiday shopping season, it only makes sense to all that you can to make the most of the fact that even the most budget-conscious consumers are looking to make some purchases at this time of year.

But what about Cyber Monday? Did you also come up with a plan for today? It is okay if you didn’t because you still have time to make sure your website can be found and utilized by consumers during this year’s holiday shopping season. In fact, although Cyber Monday is heralded as the day that the online shopping frenzy will start, it is by no means the peak of the online holiday shopping season. That comes later. In mid-December people who have yet to buy gifts and need something fast, will be likely to turn to their computers.

If you didn’t know, Cyber Monday (or Black Monday) is thought to be the start of the online holiday shopping season. After spending the weekend hitting the malls or relaxing with family and friends, consumers are ready to grab a mouse and do some shopping online.

One retail strategist found that 77 percent of people surveyed shopped online because they wanted to save time. Another 81 percent said they liked shopping online because it allowed them to shop at their convenience–at the hour of their choosing.

Think about it: in some parts of the country, temperatures are dropping and people who already want to avoid crowds will not want to venture out to stores. So you should do all you can to make it easy for them to find you.

-Check to make sure that you are listed in pertinent online directories.

-Be sure that information about any bargains, sales or promotions you are running is displayed prominently on your homepage.

-Write a holiday-themed press release that can be released online so that consumers can see you as a source for holiday shopping.

-Make sure your shipping policy is clear and assure consumers that their packages will arrive on time.

And if you find that you are too busy with regular orders, special holiday orders and your own holiday shopping, remember that the elves at Increase Visibility are more than willing to help you with search engine optimization. Many establishments hire extra help to staff their physical stores at holiday time; don’t forget to mind your online storefront as well.

Web marketing doesn’t start and end with development of a website. You can have a dynamic looking website with lots of bells and whistles; but if no one finds it, your web marketing program is dead in the water. Search Engine Optimization (SEO) is the solution. SEO is a multi-step process that maximizes your Internet exposure by optimizing your website to better target major search engines. The resultant higher search ranking ensures that your website appears in the critical first 10 to 20 sites listed when potential customers perform a search for your product or service.

SEO is a proven method of increasing online traffic, business exposure and sales. To meet the individual needs of our clients, Increase Visibility offers three graduated levels of search engine optimization, all of which include: website optimization, social media marketing, directory submission and custom reporting. 

Bundle A.

Keyword determination is the first step in optimizing a website for search engine placement. Keywords that are incorporated into your site during optimization to current search engine standards. At the Silver level, up to 10 traffic-driving keyword phrases are promoted.

To improve social media presence and drive more traffic to your site, we build link popularity by posting comments about your products and services on relevant blogs. We promote your company on social bookmarking sites and will submit whitepapers you’ve created to the top article marketing sites.

To generate site traffic and build link popularity, we submit your website to key Internet and industry-specific directories. In addition to the top free directories, the Silver level includes  submission to two primary paid directories.

Real-time web analytics provides you with valuable data about website traffic 24/7. A monthly report tracks keyword positions, pay per click activity (if contracted), and traffic statistics.

Bundle B.  In addition to Silver services, the following additional services are provided:

Up to 15 traffic-driving keyword phrases are promoted.

Podcasts you have created are submitted to podcast directories and popular social media sites like iTunes. Raw audio files can also be formatted. Formats downloadable from your website can be created.

At the Gold level, your website is submitted to three paid directories.

Bundle C In addition to Silver and Gold services, the following additional services are provided:

Up to 30 traffic-driving keyword phrases are promoted.

Video marketing is added to the social networking mix. We compress, convert and promote your raw video feeds on your website and top video marketing sites, including YouTube and Break.com.

At the Platinum level, your website is submitted to four paid directories, including Business.com.

Customized packages and add-ons are also available. Visit the Increase Visibility website to view SEO optimization program specifics.