Here is this week’s episode of This Week in Digital with Increase Visibility. As you can see, Mike was missing today, so we had Natalie help us out. We like to call it “The Girl Episode”!
No, this isn’t about how to effectively date someone, but this is about how to create an effective brand without publicizing how awesome you are. Finding your brand voice means taking what your audience wants to hear and combing it with great content. This article asks what kind of company voice you want to have and leads you to develop your “voice strategy. The effective kind or the kind that shows how insignificant you are in your industry. Lots of great stuff in this one.
During my days perusing the Twittersphere, I have noticed one group of people who are blogging and reaching out to women and or families everwhere: mommy bloggers! It’s almost like they exploded on the scene lately, but really, this community of mothers is just getting the recognition they have deserved for a while. Yup this article breaks down just who these mommy bloggers are. These super moms bring in 14% of all American mothers with at least one child who are seeking advice on certain topics.
For B2B companies, it has been a struggle to find a stronghold in social media, since their brand is targeted for a smaller niche. However, there are answers out there for those B2B companies who just want to be part of the team! This article gives all of you B2B marketers the insight on how to be successful in the 6 big social networks: LinkedIn, Twitter, Facebook, Google +, YouTube and Pinterest!
Video of the Week:
Who doesn’t love college baseball players with a sense of humor. This video of the week shows just how humorous Harvard baseball players can be. These players decided to sing along to Carly Rae Jepsen’s “Call Me Maybe”. Good stuff.