Earlier in the week, we gave you our top tips for incorporating video on your website. Now we want to talk about publicizing those videos. Just because you put a video up on your website does not guarantee people will look at it. If you want to improve your Southern California SEO , you will have to not only create a video, you will also need to direct people to it.
Spread the word about your video
Write articles that relate to your video and include a link to the video. Just as we advised for the video: keep it simple. You want to get people’s attention and have them move on to the video.
If you have a blog, do not forget to mention the video on your blog. You would be surprised at the number of organizations that do not do this, as if there is some reason they need to separate these two promotional mediums.
Again, make the blog post a simple call to action that encourages people to click on a link and watch the video.
You can do this periodically or whenever there is something in the news that relates to the topic discussed in the video.
If you use any social networking sites (such as Facebook, Twitter or LinkedIn) and belong to industry-specific listservs, you can also use these forums to let people know about your video or video series.
And of course, anything you do to publicize the videos on your website will help improve your overall Orange County search engine positioning .
Take the video offline
You can take the video you made for your website and put it on a DVD as a giveaway. Be certain that somewhere on the packaging, you include your website address. That way people who watch the video (or even those that just get the website off of the package) will know how to find you online.
For some of you, creating a video may be easy, it is the marketing part that you find difficult. If that is you, contact Increase Visibility, an Orange County SEO consultant .
