Although there are tons of people on the web at any given time, they are not always there with the same purpose. If you have a business that has a brick-and-mortar store, you are well aware that everyone who comes into your store does not have the same purpose. You likely set up your store with things that will draw in browsers and serious shoppers alike. Well the same thing happens online. People will stop by your website for different reasons and it is up to you to keep them there and lead them to make a transaction.
Even if you do not have a bricks-and-mortar store, you too have to be aware of the different ways that people use the web—
Information seekers
These are people who are online looking for facts, news and information. They may type a phrase into search engine because they are looking for some very specific information. However, if you sell a product that relates to their query, you may be able to help them and they will visit your site if they think you have valuable and useful information.
Surfers
Web surfers are hanging out and hanging ten as they peruse the web, not looking for anything in particular. When they come across your web site, if it clearly communicates a message that addresses their interests, you can get them to stop surfing and start hanging out at your website.
Navigators
Navigators are on the web with a particular destination in mind. If they know the exact name of the website, they will go right there. But if they do not, they may have to search for it, and if you come up in the list when they search you may be able to get them to your site instead. (Unless of course these navigators were looking for your site in the first place. Then you want to make sure that your site name is firmly placed in their mind so they can type it right in without wandering.)
Increase Visibility can help you snag internet users who are looking for information, surfing around to see what they can find and those who start out with a specific destination in mind. We can analyze who is visiting your site and track you current online marketing campaign so that you can see who is visiting your site and what they are doing while they are there. Take a look at our SEO plans and give us a call at 877 SEO ADVICE (877 736 2384) to disucss which plan will work best for you.
