During a recent screening of the 1986 film “Pretty in Pink”, some of the computer savvy members of the viewing audience debated over whether or not it was possible for one high school student to send an image to another via computer as quickly as one character did in the film. We have certainly come a long way since then. Images and even video appear to internet users at lightning speed these days. And if you are at all concerned about California SEO, you would do well not to forget that unique and relevant online content is not just words, but images too.
If your website is lacking in video, consider adding some, but keep the following in mind:
- Don’t just throw videos up on your website because you can. You want to make sure that the videos you include have useful information that would benefit from being presented in a visual format.
- Busy website users prefer videos to be brief, so try to edit your videos so they are no longer than five minutes. If you find that you have a lot of material, serialize it as a video series.
- Make the most of the video space and the captive audience by including your logo in the corner of the screen.
- Your videos are more likely to attract the attention of web crawlers if you have a video sitemap. It is also a good idea to list them in your Google Webmaster Central account.
- We talk a lot about Google, but it is not the only search engine to consider. In that same vein, we want to remind you that YouTube is not the only place to upload videos. Don’t forget to upload your videos to MSN, Yahoo and other reputable sites.
- Make sure your videos are in good company. In other words, anchor them with text that contains relevant keywords. A search engine does not consider the video in a vacuum; it also examines the text that surrounds it.
Video can help with SEO, but not if the rest of your website is not up to par. When it comes to California SEO companies, Increase Visibility is highly rated. So if you are looking for a California SEO company, call us at 877-SEO-ADVICE (877-735-2384)
