Yesterday’s Top 3: Google Third-Party Comments, Organic Search and Ads, Embedded Tweets

Here is today’s episode of Yesterday’s Top 3 with Increase Visibility! Increase Visibility discovers and filters the best internet marketing and digital media articles from yesterday and uploads a daily video for easier consumption.

1. Google Platform Rivals Facebook 

Yesterday, it was the addition on the Google Play tab, now Google announces that they are going to be launching its own third party commenting system. Just 5 months after indexing JavaScript commenting services like Facebook Comments Box and Discuss. These comments will help contribute to Page Ranking.

2. Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks 

So in a recent study done by Search Engine Land, it was found that 89% of organic placements do not advertise for those same key words. Only 9% have an ad accompanied with organic results. For companies ranking the 5 spot of higher, 96% of their accompanying ad clicks are incremental.  The short story, people are more likely to click on your ad if you have both.

3. 8 Creative Ways to Use Embedded Tweets 

 

Twitter is jumping on the “New Feature” bandwagon with its embeddable tweets. You can now share your tweets on your website or blog to make your conversations on Twitter public. Caution, this might not be suitable for everyone, but still a great feature for businesses. People can now interact with your Twitter conversation right from your website and/or blog. This will enable your customers to see a conversation as its happening. Real time chats from Twitter will allow the consumer to be involved without ever leaving your website.