Case Studies

Case Study: Farmers Insurance

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THE CHALLENGETHE RESULTS

In 2010, Farmers insurance asked Increase Visibility to design a comprehensive program to rank them in Google for the most highly competitive keywords in their industry. The insurance niche is one of the most competitive niches on the Internet.

Most of the major players had been spending millions of dollars monthly over a period of years to gain prominence and first page rankings in the search engines. Companies like Progressive, Esurance, Geico, Allstate and State Farm had been managing comprehensive campaigns both online and offline and were dominating the first page of results on all search engines for several years.

Farmers, on the other hand had invested very little money in online marketing prior to contacting us. The extent of their efforts consisted of banner creation and placement on high traffic websites resulting in referral business from those sites. In fact, until 2010 Farmers did not even have a Search Engine Optimization division at the company.

Farmers Insurance Company was significantly behind its competitors in establishing search engine home page and domain authority. Their competitors had dedicated significant resources for long periods of time towards their online presence with the result of ranking first page in the Google search results for the important industry keywords.


Many SEO companies fail because they do not follow the correct methodologies. We are the leading SEO company because we understand how to create long term results. We were confident that we would achieve Farmer’s long-term goals of getting them ranked well for all their important keywords.
Our program brought early and significant successes. We have significantly improved the www.farmers.com site adding strong modern elements and implementing online quote capability. Page load times are not close to 1 second compared to the 9 seconds prior to implementing several optimization strategies. All duplicate content has been deleted from the site and new and quality content has been added.
When we started our campaign www.farmers.com site was ranking for only 5 important keywords. After 7 months all the important 17 primary terms were ranking with 6 of those terms in the top 10 rankings and 3 of the terms in the top 5.
Presently Farmers is ranking for more than 3000 keywords. 250 keywords ranked #1, and more than 500 keywords ranked in the top 5.
The Average number of Visitors per day in 2011 is at 41,729 through April 2011 as compared to 27,000 per day when the campaign started.

“Increase Visibility has been there consistently with solid communication and results” – Farmers Insurance

Case Study: Konica Minolta

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“Increase Visibility has been pivotal in our dealership growth, great company to work with”
– Konica Minolta

THE CHALLENGETHE RESULTS

This client contacted Increase Visibility after acquiring a long standing client of Increase Visibility, All Covered. All Covered was a nationally IT Services provider that was acquired by Konica Minolta in 2011 and was a long standing client of Increase Visibility.

Konica Minolta reviewed our performance records and acquired Increase Visibility to facilitate the growth of their copier and large format printing divisions.

Konica Minolta had great brand awareness but lacked the non-branded market share exposure needed to grow their perspective divisions. Extensive client needs analysis had shown that there has been limited dedication by existing service providers from a strategy standpoint. The research had shown that the web property lacked the proper call to action and user flow as well as a poorly conceived paid search strategy.

The action plan included various website adjustments from a design perspective by leveraging the Konica Minolta brand and improving the user experience with a more simplistic approach to creating higher consultation requests and increases to other actionable items. The paid search strategy expanded into new markets by introducing new networks in conjunction with vastly expanded core search campaign and the incorporation of new display strategies.

The results of the combined new strategies resulted in visitor’s engagement session times dramatically increased from site times to pages viewed. The website changes in conjunction with new search strategies culminated in the reduction of the average cost per conversion by 23% and increased consultation requests by 35%.

Case Study: Bloomfire

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“The expertise of Increase Visibility has provided expediential growth with a higher ROI ”
– Bloomfire

THE CHALLENGETHE RESULTS

This client contacted Increase Visibility after a disappointing experience with a previous service provider.This client is a software and technology provider based out Austin,TX. The company needed a provider to help grow new business within its core conversion matrix, as their previous provider was unable to achieve in the timelines expected by client.

Upon the completion of our propriety online forensic audit on the current paid advertising campaigns a plan of action was put in place that would achieve both core objectives that the client desired. The audit had shown core paid search architecture and analytical data needed to be addressed as the analytical data being provided was inaccurate and the adverting campaigns needed reconstruction to stop the inefficacies while allocating budgets in new directions to increase both lower cost per acquisitions and large scalability.

The action plan consisted of a dual prong approach to achieve maximum efficiency from a timeline perspective. The analytical goals were re-established and configured utilizing in-house and client side resources, resulting in accurate ROI reporting. New advertising directives were instituted with new online strategizes based on data that the analytical pieces were reporting. New campaigns were launched with best of bread architecture to insure maximum performance.

The result of the swift execution of both core action items resulted in an increase all core matrix directives established with client. The cost per conversion was reduced over 150% and the quarterly budgets have been increased by 30% to keep pace with current growth projections.

Case Study: Toppik

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“Increase Visibility has provided brand growth while executing a great overall SEM Strategy”
– Toppik

THE CHALLENGETHE RESULTS

The client contacted Increase Visibility after the current service provider lacked the SEM strategy that the client desired. The client is a major hair care company based out Los Angeles, CA. The company needed a provider to help grow new business while creating a brand awareness in new markets, as their previous provider was unable be create an out-of-the-box approach.

Upon meeting with the client and the discussion topics were based to the historical benchmarks as well as the short term/long term goals then Increase Visibility went to work on the strategy that would include brand growth as we all maintaining current customer base while breaching new market share that the client needed for growth.

The action plan consisted of brand protection as well as brand management with the involvement of high level agency representatives with all major engines trademark violators were immediately notified that no longer would certain terms be available on search. New creative initiatives help launched a remarketing campaign ahead of timelines to remarket specific messages to non-buyer and creating continuation sells through sophisticated retargeting methods to current members. The action plan also consisted of leveraging existing media assets to be utilized in rich media networks. The search campaigns were retooled for new client acquisitions as well as competitive campaigns to attract new members involved in other hair loss related programs.

The result of the swift execution of brand trade mark violators in conjunction of new media assets leverages in the rich media and retargeting arenas increased brand sales 70% within 45 days and the new client acquisition campaign back by sophisticated software and competitive analysis increased new client acquisitions 220% upon launch. The client’s goals for overall growth were increased 300% of full strategy saturation.

Case Study: Brake Performance

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“The investment With Increase Visibility has been money well spent”
– Brake Performance

THE CHALLENGETHE RESULTS

Brake Performance is an online performance brake rotor and brake Accessories Company based solely online based in Southern California. The client contacted Increase Visibility with the desire to increase the sales volume and grow the business according to the market share that was forecasted by internal management.

Increase Visibility conducted forensic online analysis and confirmed the market share indeed was there and the client was positioned for positive growth above previously forecasted modeling. The analysis had shown that a multi-channel approach would be needed to achieve the client’s goals so a plan of action was put in place with extensive client participation.
The action plan incorporate a dynamic website enhancement project that insured a better user experience in conjunction with shopping cart optimization tactics. Upon the completion of our propriety online forensic audit on the current paid advertising campaigns a plan of action was put in place that would achieve both core objectives that the client desired. The audit had shown core paid search architecture and analytical data needed to be addressed as the analytical data being provided was inaccurate and the adverting campaigns needed reconstruction to stop the inefficacies while allocating budgets in new directions to increase both lower cost per acquisitions and large scalability.

The action plan consisted of a dual prong approach to achieve maximum efficiency from a timeline perspective. The analytical goals were re-established and configured utilizing in-house and client side resources, resulting in accurate ROI reporting. New advertising directives were instituted with new online strategizes based on data that the analytical pieces were reporting. New campaigns were launched with best of bread architecture to insure maximum performance.

The results of the campaign were a far better user experience thus better conversions. Conversions rose 16% on new inquiries. Revenue was up from this campaign specifically 29% from 2009-2013. Sales volume also rose 65%.

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