Category Archives for "Content Marketing"

SEO Content Strategy: How To Increase Your Website Traffic By 200%

SEO has been going through a lot of changes. What worked a few months ago may not work today. However, some basic things are still valid. If you have been looking to double your website traffic, you have to have the right SEO content strategy in place. Read on to know more.

Basic Tactics And Strategies

  1. Make it a habit to post unique, high quality and compelling content.
  2. Make sure your content includes the keywords your audience may use to search for their desired information. Besides, this will help Google bots know what your site is about.
  3. For better ranking, social links, reviews and offsite references matter a lot. Inbound links are also important.
  4. Don’t forget to keep your content fresh and up to date.
  5. And of course, make sure you know your goals, business and audience.

Now, let’s find out how this SEO content strategy can help you drive a lot of traffic to your website.

1.) Research And Target Relevant Keywords

First off, you may want to decide on the main topics that you want to rank for. Once you have made a list of the topics, you should go ahead and look for the relevant keywords. The following tips can help you with this:

Use Google’s Keyword Planner to find a list of keywords related to your niche.Make a list of the top keywords related to your niche. Keywords with low competition are easy to rank so keep this in mind. Write your content around these keywords.Once you are done, head to the keyword research tool of SEMrush to find out how likely is it that your keywords are going to rise in popularity.

2.) Execute The Content Strategy

 Once you have got a list of relevant keywords, you can go ahead and execute your content strategy.

Start With Your Goals

You should get started with your goals. The goals should be growing traffic, increasing subscribers or followers and getting more customers.Some keywords can help you achieve your goals better. It’s better to focus on both niche and product keywords. Here is how you can do it:

  1. Prioritize the chosen keywords based on their importance for your business
  2. First, choose keywords with the highest monthly searchers but lower difficulty and competition level.

3.) Determine Your Content Types

For each keyword, you should decide on the best content type. It will help you rank for that keyword more easily. Ideally, you should consider keywords that your audience may search for. You can then write content around those terms.

4.) Execution Plan

For best execution of your plan, you should remember the following tips:

  • You should consider your resources, such as budget, tools and people. This will help you create best content.
  • Make it a routine to publish, say, two articles or blog posts per week.
  • If you have a large website, divide the work and assign each task to a different person based on their skill set.

5.) Create, Post, And Share Your Content

Before you create content for your site, make sure it’s going to be unique, high quality and compelling. People will share your content only if they find it interesting and valuable. Below are some tips for you to create, post and share your content:

  • Create long-form content. These posts can be as long as 3000 words.
  • Build internal links
  • Use all of the relevant keywords in each piece of content. The keywords should be in the headline, page title, URL, meta description, image name, and in the body of the content.
  • Know about the most recent semantic indexing
  • Once your content is published, share it. You can make your content shareable with social media buttons on your site. You can also share it through emails distribution.

So, if you follow this SEO content strategy, you will be able to increase your website traffic by 200%. Hope this helps.

How Experts Generate Leads Through Powerful Content Marketing


A lot of businesses are finding it hard to reach new customers in our modern and buzzing digital world.  It is quite easy to understand that so many companies find it hard to get the public to like social media pages and eventually convert to their website and commit to purchasing.  Just take a quick glance at just how much is going on online nowadays. 

Facebook, the world’s most popular social media site in the world presently has more than 2.07 billion active monthly users and many of these users are business social media pages. 

Now you would think that it would be easy to get a lot of engagement from customers with more than 2.07 billion active monthly users, but it is not.

Three Big Reasons Why It Is Hard To Reach Customers Online

The three main reasons why your business is having difficulties at navigating new customers to your site include the following;

  • Billions of internet users are constantly sharing ideas, images, jokes, videos, adverts, posts and other information online on almost a daily basis. That is a lot of content.  When an internet user scans through all of this information they only give about a second or even less to view the particular post or content before scrolling on.  This makes it hard enough for internet users to actually take note of your specific adverts.
  • The second reason is because of social media content and search engine filtering. Paid media and advertising gains a lot of favor and generic posts usually don’t get more than a handful of views even if you have a large fan base. 
  • Another big reason why you find it hard to lure new customers to your website is because they don’t know about you. If someone doesn’t know about your company then they won’t find you online. 

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Is It Still Worth The Effort To Advertise Online?

With the challenges involved in reaching your audience a lot of businesses and especially new businesses ask this question.  Is it still worth the effort to advertise online?  A few quick statistics might answer this question for you.

  • The possibilities for reaching potential clients on social media sites and online is endless because there are so many active online users. For example;

Facebook – 2.061 billion active users

YouTube – 1.5 billion active users 

Instagram – 700 million active users

Twitter – 368 million active users

These are just a few of the many online social media platforms.  With this many online users you can bet that this is the right place to advertise if you want to reach more customers.

  • For your company to be successful you should also modernize business methods in order to attract a younger and future generation. A study showed that 93% of adults between the age of 18 and 29 years are actively online and 72% of these young adults use social media sites. 
  • Digital advertising and content sharing makes it easier for customers to locate your business information.
  • It is easier for the public to invest in your company when they can shop online without leaving the comfort of home.

So what is the best way to reach potential customers?

Online customers are not going to accidentally come across your website or social media page. The only way to lure customers to your page or site is through advertising.  Businesses believe that content marketing is the best way to promote to the public by far for the following five reasons;

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1. Affordability

All marketing methods require capital investment but successful companies use content marketing because it is such a cost-effective way to reach prospective customers.  When you promote locally you print flyers, put up posters and advertise in local magazines and newspapers all of which are extremely expensive, short-lived and harmful to the environment. 

Digital advertising, on the other hand, does not pollute and the content stays available online for infinity.  Your online content can be used on different digital platforms, it can be shared a number of times through different marketing channels like social media, email and more and you can keep using the same content for as long as it remains effective. 

This more affordable advertising method is also a lot more effective because you can reach a lot more customers since there are so many active online users.

2. Boosted Website Visibility

Everyone is shopping online – almost literally.  It is estimated that 80% of the world population have purchased online and 70% says it saves time and money.  It makes sense that a digital appearance is critical but you also need to boost your online visibility so your target audience can find your company.  Content marketing does exactly this for you.  Marketing your content on different platforms and social sites enhances visibility because there is more keywords, backlinks and draw features to lure customers to your business.

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3. Improved Relationships

Content marketing boosts customer relationship because you can constantly engage with current or recurring customers in order to gain their trust, loyalty and to get them to invest in your business again. 

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 4. Great For Maintaining Engagement

With content marketing, you can start working on a customer database that includes information like names, surnames, email addresses, telephone numbers and more.  These databases are superb for maintaining customer engagement because you can keep customers in the loop of company news by sharing newsletters. 

Research has found that 44% of email recipients result in the purchase and about every $1 spent on email has a returns value of $44.25 in average.

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5. Improved Credibility

Customers will learn to trust you as time goes by.  They can view several digital platforms to get more information about your product and service and other customer ratings and referrals are great for improving credibility.  Sharing useful information about your products and services is also a superb way to boost credibility because customers can learn more about you, your products, services, methods and your company goals and objectives.

With these key reasons, it is quite easy to see exactly why so many businesses use content marketing to reach new customers and to engage older customers.  If your business is struggling to make your mark out there and to get sales then it is definitely time to start leveraging content marketing so you can also reap some of the tremendous benefits of this marketing strategy?

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What Is The Hardest Part About Content Marketing?

If you think that reaching new customers is the hardest part of content marketing then you are making a huge mistake.  Sharing content that is suitable, engaging and appealing is also challenging but isn’t the biggest challenge associated with content marketing.  The hardest part of content marketing is to keep previous customers engage so they will use your product or service again instead of straying to competitors.  You need to constantly engage with customers and build a strong relationship with them through content.

A content marketing strategy is your key to customer relationship success. Content marketing is no simple task and without a good marketing strategy, you are basically lost because you have no direction, no motivation, and no goal.

With an effective content marketing strategy, your website will gain traffic because website ranking is boosted.  Here are a few tips to build a strong and trusted relationship with customers;

Establish Your Target Audience

This is the first step in content marketing.  If you don’t know whom and where your target audience is you can end up wasting a lot of money on ineffective marketing.  Identifying your target audience also gives you useful information like the following;

  • The right format of content
  • The best type of content to share that appeals to your specific audience
  • Frequency and publishing schedule
  • Optimization with regards to a specific location, ethic group or age group.

Quality Content Is A Must

Google doesn’t magically boost your website rating just because you are sharing something on your blog and the public isn’t going to engage with you if your content isn’t appealing or useful.  It is important to create good quality content that suits the following characteristics;

  • Informative to readers
  • Easy to understand
  • Easy to access
  • Attractive visual design
  • Credible information
  • Engaging and useful
  • Call to action to inspire conversion
  • Actual engagement with people

Identify The Right Content Platform

Your content should be posted on the right platform where you are likely to reach the most customers.  Facebook, for example, is superb for buyer to customer advertising but Likened is better for business to business advertising.  Instagram, on the other hand, is better for conversion because visual images are the best draw feature.

Monitor And Improve

No one becomes a content master overnight.  It is going to take some time to find out what your target audience likes to see and to identify the best marketing channels.  It is also going to take some time for you to learn what the most effective content marketing methods are.  You should track the effectiveness of content by establishing growth with regards to engagement, post reach, conversion and commitment to purchase.  A marketing flannel will help you establish the processes that customers have to undergo in order to buy your product and also gives you valuable information on where and how to promote for enhanced effect.

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A good and successful business is built on trust and the best way to establish trust is by constantly engaging through content marketing. If you consider the above steps then you should be able to create a good content marketing strategy that is bound to improve your overall digital presence, boost your website ranking and drive more traffic to your site. 


Yesterday’s Top 3: Curating Content, Video for Content Marketing, Inbound Marketing Mistakes

Here is today’s episode of Yesterday’s Top 3 with Mike and Taylor! Increase Visibility discovers and filters the best internet marketing and digital media articles from yesterday and uploads a daily video for easier consumption.

1. Curation-ism

When coming up with a content marketing strartegy for your companies social media campaigns, it is not going to hurt your company to curate content from other mediums such as blogs, news sources and video. In fact, curtating content can ultimately help build your brand. Curating quality content shows the realiablity of your company and showcase it as a trusted source for industry news.

2. Video Best for Content Marketing

We here at Increase know very well how much video can effect a marketing campaign for your company. According to a study done my eMrketer, video is one of the fastest growing marketing  ad platforms for many companies in the US, making up almost 87% of online content created by ad and marketing firms. There are two types of videos out there: personal or informative like our YT3s and post production marketing videos, both have great affects to you inbound marketing strategy.

3. 7 Inbound Marketing Mistakes

When it comes to imbound marketing, all of the things that we once thought was appropriate has changed. This article from the Hubspot blog gives us the 7 examples of inbound marketing aspects that companies tend to screw up. This includes writing customer testimonials that are legitimate. Hubspot suggests embedding tweets into your website so customers can see what clients are really saying. Make sure to watch yesterdays episode of YT3 for more on embeddable tweets.