You may be wondering if you should still focus on SEO after the implementation of the Hummingbird update by Google. The new algorithm update has changed the way the search engine executes search queries. Now, it considers full questions instead of delivering results based on certain keywords. So, now, the content should be created keeping this point in that each article or blog post should answer a question or set of questions. Therefore, keywords are still important. However, you have to have some strategies in place. Let’s take a look at 8 keyword ranking strategies that actually work.
First of all, make sure your site content matches the keywords your visitors may type to look for answers to their questions. Each keyword should match a certain marketing campaign or business goal.
It’s a good idea to target keywords with low competition first. After each campaign, it helps to assess how well each keyword performed. Your campaign should be effective enough to drive traffic to the main page of your site. Also, you should monitor your conversion ratio as well.
For competition and traffic volume assessment, it’s a good idea to use many tools. Relying on a single tool is not a wise decision as the results vary from one tool to another.
You can go to online forums to look for relevant keywords. If this sounds difficult, you can feed the forum URL to the Google Keyword Planner. This will give you a list of most popular terms that people have been using on forums.
This is actually a cool idea. All you have to do is take a look at the related search results at the bottom of the page. This will give you around 8 search terms related to the keywords you typed to conduct a Google search.
The idea is to keep your ear to social media and other platforms. This will give you a pretty good idea of what is trending in your industry. Once you have known this, you can write a quality news article about that topic, which may drive a lot of traffic to your site. As a result, you may rank higher for those terms.
You can also use Google Insights to see a visual demonstration of keyword performance. This may help you know how keywords perform seasonally. Once you have got this information, you can plan your content strategy more easily.
For this strategy, It’s important that you find out if your employees have the time and skills required to take care of the SEO campaigns. If they are not skilled enough, you may consider outsourcing the project.
Age of a website or blog is an important factor that Google considers in order to find out if the website or blog can be trusted. The site will be more trustworthy in the eyes of Google if it offers high-quality content that the readers or viewers will value the most. By age, we mean the indexed age. This time starts when Google first discovered your website. So, make sure you get your website indexed with the search engine, and it should be the first thing in your ranking strategy.
So, these are 8 keyword ranking strategies that can help your website or blog rank on the first page of the search engine giant, which will ultimately help you achieve the success you want. Hopefully, the new year will bring a lot of success for you and your site will be among the top domains in your industry.[/vc_column_text][/vc_column][/vc_row]