SEO has been going through a lot of changes. What worked a few months ago may not work today. However, some basic things are still valid. If you have been looking to double your website traffic, you have to have the right SEO content strategy in place. Read on to know more.
Now, let’s find out how this SEO content strategy can help you drive a lot of traffic to your website.
First off, you may want to decide on the main topics that you want to rank for. Once you have made a list of the topics, you should go ahead and look for the relevant keywords. The following tips can help you with this:
Use Google’s Keyword Planner to find a list of keywords related to your niche.Make a list of the top keywords related to your niche. Keywords with low competition are easy to rank so keep this in mind. Write your content around these keywords.Once you are done, head to the keyword research tool of SEMrush to find out how likely is it that your keywords are going to rise in popularity.
Once you have got a list of relevant keywords, you can go ahead and execute your content strategy.
Start With Your Goals
You should get started with your goals. The goals should be growing traffic, increasing subscribers or followers and getting more customers.Some keywords can help you achieve your goals better. It’s better to focus on both niche and product keywords. Here is how you can do it:
For each keyword, you should decide on the best content type. It will help you rank for that keyword more easily. Ideally, you should consider keywords that your audience may search for. You can then write content around those terms.
For best execution of your plan, you should remember the following tips:
Before you create content for your site, make sure it’s going to be unique, high quality and compelling. People will share your content only if they find it interesting and valuable. Below are some tips for you to create, post and share your content:
So, if you follow this SEO content strategy, you will be able to increase your website traffic by 200%. Hope this helps.
You may be wondering if you should still focus on SEO after the implementation of the Hummingbird update by Google. The new algorithm update has changed the way the search engine executes search queries. Now, it considers full questions instead of delivering results based on certain keywords. So, now, the content should be created keeping this point in that each article or blog post should answer a question or set of questions. Therefore, keywords are still important. However, you have to have some strategies in place. Let’s take a look at 8 keyword ranking strategies that actually work.
First of all, make sure your site content matches the keywords your visitors may type to look for answers to their questions. Each keyword should match a certain marketing campaign or business goal.
It’s a good idea to target keywords with low competition first. After each campaign, it helps to assess how well each keyword performed. Your campaign should be effective enough to drive traffic to the main page of your site. Also, you should monitor your conversion ratio as well.
For competition and traffic volume assessment, it’s a good idea to use many tools. Relying on a single tool is not a wise decision as the results vary from one tool to another.
You can go to online forums to look for relevant keywords. If this sounds difficult, you can feed the forum URL to the Google Keyword Planner. This will give you a list of most popular terms that people have been using on forums.
This is actually a cool idea. All you have to do is take a look at the related search results at the bottom of the page. This will give you around 8 search terms related to the keywords you typed to conduct a Google search.
The idea is to keep your ear to social media and other platforms. This will give you a pretty good idea of what is trending in your industry. Once you have known this, you can write a quality news article about that topic, which may drive a lot of traffic to your site. As a result, you may rank higher for those terms.
You can also use Google Insights to see a visual demonstration of keyword performance. This may help you know how keywords perform seasonally. Once you have got this information, you can plan your content strategy more easily.
For this strategy, It’s important that you find out if your employees have the time and skills required to take care of the SEO campaigns. If they are not skilled enough, you may consider outsourcing the project.
Age of a website or blog is an important factor that Google considers in order to find out if the website or blog can be trusted. The site will be more trustworthy in the eyes of Google if it offers high-quality content that the readers or viewers will value the most. By age, we mean the indexed age. This time starts when Google first discovered your website. So, make sure you get your website indexed with the search engine, and it should be the first thing in your ranking strategy.
So, these are 8 keyword ranking strategies that can help your website or blog rank on the first page of the search engine giant, which will ultimately help you achieve the success you want. Hopefully, the new year will bring a lot of success for you and your site will be among the top domains in your industry.[/vc_column_text][/vc_column][/vc_row]
A lot of businesses are finding it hard to reach new customers in our modern and buzzing digital world. It is quite easy to understand that so many companies find it hard to get the public to like social media pages and eventually convert to their website and commit to purchasing. Just take a quick glance at just how much is going on online nowadays.
Facebook, the world’s most popular social media site in the world presently has more than 2.07 billion active monthly users and many of these users are business social media pages.
Now you would think that it would be easy to get a lot of engagement from customers with more than 2.07 billion active monthly users, but it is not.
The three main reasons why your business is having difficulties at navigating new customers to your site include the following;
With the challenges involved in reaching your audience a lot of businesses and especially new businesses ask this question. Is it still worth the effort to advertise online? A few quick statistics might answer this question for you.
Facebook – 2.061 billion active users
YouTube – 1.5 billion active users
Instagram – 700 million active users
Twitter – 368 million active users
These are just a few of the many online social media platforms. With this many online users you can bet that this is the right place to advertise if you want to reach more customers.
So what is the best way to reach potential customers?
Online customers are not going to accidentally come across your website or social media page. The only way to lure customers to your page or site is through advertising. Businesses believe that content marketing is the best way to promote to the public by far for the following five reasons;[/vc_column_text][vc_single_image image=”7427″ img_size=”full” alignment=”center”][vc_column_text]
All marketing methods require capital investment but successful companies use content marketing because it is such a cost-effective way to reach prospective customers. When you promote locally you print flyers, put up posters and advertise in local magazines and newspapers all of which are extremely expensive, short-lived and harmful to the environment.
Digital advertising, on the other hand, does not pollute and the content stays available online for infinity. Your online content can be used on different digital platforms, it can be shared a number of times through different marketing channels like social media, email and more and you can keep using the same content for as long as it remains effective.
This more affordable advertising method is also a lot more effective because you can reach a lot more customers since there are so many active online users.
2. Boosted Website Visibility
Everyone is shopping online – almost literally. It is estimated that 80% of the world population have purchased online and 70% says it saves time and money. It makes sense that a digital appearance is critical but you also need to boost your online visibility so your target audience can find your company. Content marketing does exactly this for you. Marketing your content on different platforms and social sites enhances visibility because there is more keywords, backlinks and draw features to lure customers to your business.[/vc_column_text][vc_single_image image=”7429″ img_size=”full” alignment=”center”][vc_column_text]
3. Improved Relationships
Content marketing boosts customer relationship because you can constantly engage with current or recurring customers in order to gain their trust, loyalty and to get them to invest in your business again.[/vc_column_text][vc_single_image image=”7431″ img_size=”full” alignment=”center”][vc_column_text]
4. Great For Maintaining Engagement
With content marketing, you can start working on a customer database that includes information like names, surnames, email addresses, telephone numbers and more. These databases are superb for maintaining customer engagement because you can keep customers in the loop of company news by sharing newsletters.
Research has found that 44% of email recipients result in the purchase and about every $1 spent on email has a returns value of $44.25 in average.[/vc_column_text][vc_single_image image=”7433″ img_size=”full” alignment=”center”][vc_column_text]
5. Improved Credibility
Customers will learn to trust you as time goes by. They can view several digital platforms to get more information about your product and service and other customer ratings and referrals are great for improving credibility. Sharing useful information about your products and services is also a superb way to boost credibility because customers can learn more about you, your products, services, methods and your company goals and objectives.
With these key reasons, it is quite easy to see exactly why so many businesses use content marketing to reach new customers and to engage older customers. If your business is struggling to make your mark out there and to get sales then it is definitely time to start leveraging content marketing so you can also reap some of the tremendous benefits of this marketing strategy?[/vc_column_text][vc_single_image image=”7435″ img_size=”full” alignment=”center”][vc_column_text]
If you think that reaching new customers is the hardest part of content marketing then you are making a huge mistake. Sharing content that is suitable, engaging and appealing is also challenging but isn’t the biggest challenge associated with content marketing. The hardest part of content marketing is to keep previous customers engage so they will use your product or service again instead of straying to competitors. You need to constantly engage with customers and build a strong relationship with them through content.
A content marketing strategy is your key to customer relationship success. Content marketing is no simple task and without a good marketing strategy, you are basically lost because you have no direction, no motivation, and no goal.
With an effective content marketing strategy, your website will gain traffic because website ranking is boosted. Here are a few tips to build a strong and trusted relationship with customers;
Establish Your Target Audience
This is the first step in content marketing. If you don’t know whom and where your target audience is you can end up wasting a lot of money on ineffective marketing. Identifying your target audience also gives you useful information like the following;
Quality Content Is A Must
Google doesn’t magically boost your website rating just because you are sharing something on your blog and the public isn’t going to engage with you if your content isn’t appealing or useful. It is important to create good quality content that suits the following characteristics;
Identify The Right Content Platform
Your content should be posted on the right platform where you are likely to reach the most customers. Facebook, for example, is superb for buyer to customer advertising but Likened is better for business to business advertising. Instagram, on the other hand, is better for conversion because visual images are the best draw feature.
Monitor And Improve
No one becomes a content master overnight. It is going to take some time to find out what your target audience likes to see and to identify the best marketing channels. It is also going to take some time for you to learn what the most effective content marketing methods are. You should track the effectiveness of content by establishing growth with regards to engagement, post reach, conversion and commitment to purchase. A marketing flannel will help you establish the processes that customers have to undergo in order to buy your product and also gives you valuable information on where and how to promote for enhanced effect.[/vc_column_text][vc_video link=”https://youtu.be/0BaSjglvEf8″ el_width=”70″ align=”center”][vc_column_text]
A good and successful business is built on trust and the best way to establish trust is by constantly engaging through content marketing. If you consider the above steps then you should be able to create a good content marketing strategy that is bound to improve your overall digital presence, boost your website ranking and drive more traffic to your site.[/vc_column_text][/vc_column][/vc_row]
Are you new to digital marketing?
If so, read on and find how you’d scale your business amazingly fast using the best digital marketing tools you can use in 2017. You may be still using the traditional ways to promote your products. But, when once you encounter this new trend, you’d be surprised to see the direction where the modern technology takes us. These digital marketing tools are so effective and worthy to adopt.[/vc_column_text][vc_single_image image=”7402″ img_size=”large” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Modern customers prefer internet search. They read business blogs and customer reviews to find the best brand. Digital marketing tools can attract buyers and promote your sales thousand times quicker than the traditional TV and print ads do. They make your brands popular among a wider audience in a jiffy. Also, you can analyze traffic information and know what customers prefer. Video ads allow customers to interact directly online with your company. This improves customer relationships as well. Also, e-mails and social ads allow them to have a more personalized shopping experience. These strategies are affordable, effective and time saving too. Boosting your overall sales is the ultimate benefit of using digital marketing tools.
So, you need to have them to stand out amidst a sea of other competitive business holders.[/vc_column_text][vc_video link=”https://youtu.be/tU6KC56ULHw” el_width=”70″ align=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Google Trends is a free digital marketing tool meant for SEO. By using it, marketers can witness the popularity of a certain service, event or product. They can know the number of online searches done for a certain keyword. It’s revealed that about 50,000 people use Google Trends in every second.
What’s specific about Google Trends is its ability to perform 5 search queries at a time. Unlike in the traditional way, these search results are displayed in eye catching, easy to read graphs. Also, search data is broken down by area and time span. For instance, if you need to know the number of searches done for J 7 Prime mobile phones in the past hour, you just have to enter it in the search bar. You’ll get the results in colorful graphs. So, Google Trends makes it easy for the marketers to know the needs of their customers.
Google Keyword Planner
Google Keyword Planner helps you select the right keywords for your business blog or product description. That’s the most practical way to attract the attention of a large number of online customers. If you can make them reach your product before they go to anything else, you’ll be a successful marketer. Google Keyword Planner gives the correct choice of keywords to use in content marketing. It increases your visibility and promotes your sales at a great deal.
Google Ad Words
Google Ad Words is the best platform to launch your ad campaigns. When you use it your business is not confined to a small local area, but it is open to millions of customers over the globe. You can even sell your products in a specific area in the world as you wish.
When you use Google Ad Words you can directly see the number of clients who have visited your web and clicked on your ad. The amount of online sales you’ve done is also visible to you. Your CPC depends on the selected keywords and the type of your business. Marketers have to be careful in using keywords since the CPC is determined by the competitiveness of keywords. It’s quite cheaper to advertise in Google Ad Words.
Facebook Ads is an effective tool to advertise your products and services. It’s a quicker and easier way to take your business to millions of viewers in a short time. And their response is also direct, immediate and genuine. So, marketers can know the latest trends of customers in purchasing.
Facebook Ads uses its limited space effectively. You can reach your target audience by location, age, sex and many other options like interests and behaviors. The cost for ads depends on many factors such as location, target audience and even the quality of your ads. For instance, getting access to the customers in a more competitive country like USA is costlier than reaching them in a country like Malaysia. Anyway, advertising has become cheaper, quicker, more attractive and effective with Facebook Ads.
Apart from the above ones, there are a number of other digital marketing tools like Google Analytics, Buzzsumo, Ahrefs, AppAnnie, Serpstat, Bing Ads etc. that serve best in advertising your products.
However, all these digital marketing tools help you promote your business. They are so quick, effective and time saving. In order to keep up with the competitive market today, you need to seek the support of them. You’d boost your sales rapidly if you use these best digital marketing tools which are available in 2017.[/vc_column_text][/vc_column][/vc_row]
When you are trying to create a great digital image for your business there is a lot of upkeep and maintenance to do. Social media and blogging can take up a lot of time and money and can even distract you from one of the most critical business aspects of your digital appearance; your website. A lot of business owners underestimate the power of a professional and superior functioning website because they rely on other marketing channels like social media for exposure. While social media and blogs are superb for luring customers to your website these marketing options is not what inspires the customer to commit to purchasing. With millions of companies available online you have a lot of competitors just a few clicks away and your website is the exact thing that is going to keep visitors from leaving your online shop to find an easier and better solution to get their hands on the product they need. Here are 8 ways in which your website design can affect business;[/vc_column_text][vc_single_image image=”7387″ img_size=”large” alignment=”center”][vc_column_text]
Potential customers have no patience with the internet. If they find it hard to get the information they need when they can quickly give up on their search entirely. Your website should be easy to navigate and it should be organized. Too many adverts and popups can result in confusion and be using the wrong navigation labels can be disastrous if your client cannot find what he or she is looking for.
There is a huge difference between a graphic designer and a web designer and the conflicting service delivery of these different entities often results in business graphics being mismatched. The graphics like a logo, adverts and more should match the design of your brochures, business cards and more in order to prevent confusion.
Your website should have an overall appealing look but shouldn’t be stuffed with graphics and information. Too much information will result in information being missed and can annoy customers. Use a simple, easy to understand layout for your website.[/vc_column_text][vc_single_image image=”7386″ img_size=”large” alignment=”center”][vc_column_text]
The look of your website will immediately give the customer the impression on whether the product is suited for them or not and can result in many customers leaving when they find your site inappropriate or unappealing. The design of your site should match your target audience. For example; a girl’s toy shop will focus on unicorns and princesses while a tattoo parlor will have a much more gothic appeal.
The biggest fear an online customer has is to be cheated out of their money and business owners should keep in mind that there are plenty of scamming sites out there. To help generate trust in your customer you need to have a website that looks secure and professional. Spam and popup adverts for other companies can give the impression that your business isn’t secure.
Brand awareness is critical because this is exactly what is going to inspire the customer to use your particular company again. If your site isn’t effectively branded the customer can easily forget about your company and can end up using a competitor the next time they want to order a particular product.[/vc_column_text][vc_single_image image=”7388″ img_size=”large” alignment=”center”][vc_column_text]
A good website that offers superb online assistance and good service delivery will result in a gained business value. With greater value added to your particular company customers will be much more likely to use your particular service again…and again…and again.
A website that is targeted driven, easy to navigate and that has the right promotional approach is great for marketing. A customer can for example spot something else they would like to buy from your site. Another way to use your website for marketing is by including useful information and tips from which a customer can also benefit. This information can include tutorial videos or supplementary information that matches your customer’s general interests so they will return to your website for much more than just physical products.
When you consider all of these different ways in which your website design can affect customer interest it becomes transparent that your design can without a doubt affect sales. Getting a professional and fully functional website is incredibly easy because expert designers can handle all of these challenging aspects for you in the wink of an eye.[/vc_column_text][/vc_column][/vc_row]
The first six months of your business is the most challenging because the public doesn’t know your product or service yet, your social reach is very limited and you have to battle all types of odds to get your product out there. It is critical to get a good marketing strategy for your start-up business so you can get the world to take note of your products and to spread your brand as wide as possible in as little time as possible. Here are a few digital marketing strategies to help boost your startup business for maximum result in limited time[/vc_column_text][vc_single_image][vc_column_text]
Product Before Marketing
Time is everything in the digital business world. In fact, the delivery time of your product is so important that it even outmatches product quality which basically means your product doesn’t have to be 100% perfect before it is shipped. But what it also means is that your product should be ready before you start marketing. Slow product distribution or empty promises will without a doubt affect your brand and can even shatter your business before you even start.
Be Careful With Social Media
Effective social media marketing is a lot harder than it looks. It is a huge time commitment and you need pretty good writing and communication skills to effectively engage with your audience. The wrong type of posts, comments, and content can cause terrible damage to your business image and maintaining your social accounts should never interfere with product and service delivery. If you don’t have the time to commit to frequent social media management then hiring a professional might be a great idea.
Adding A Blog Is A Must
Blogs give you two huge advantages on your website. The first advantage is the opportunity to frequently supply your audience with new and fresh content. The second advantage is that the content you share can boost your website popularity and ratings by implementing the right phrases and keywords within the blog articles and topics so your product will be easier to find. Writing blog articles is however not the easiest of tasks but luckily you can find plenty of wonderful and skilled freelancers or marketing services to write your blog articles for you.[/vc_column_text][vc_single_image][vc_column_text]
Stick To The KISS Principle (Keep-It-Simple-Stupid)
Don’t go too deep into your digital marketing. The digital world is incredibly fast and you don’t have the time to ponder on the same topic for hours. With that said; posts should also be target driven to maximize efficiency and minimize cost. Keep marketing simple, short, sweet and easy and focus on call to actions and keywords instead of extravagant explanations.
Experiment, Analyze And Repeat
It is hard to figure out what content is effective and what doesn’t work as well and the only way to do this is through trial and error. Experiment with content and marketing channels analyze the effects or engagement you receive on content and repeat these steps until you find a system that works for you and your product.[/vc_column_text][vc_single_image][vc_column_text]
Choose The Right Tools For Trade
There are quite a few digital marketing channels to use for your marketing. Email, social media, websites, blogs and guest posting are just a few of your options and it can be hard to figure out which ones to commit to. Identifying the right target audience can help you establish the right trading tools. For example; B2B business mostly uses Twitter and LinkedIn to connect to other businesses for services where engaging the public is much more effective on Facebook.
Learn To Prioritize
There just isn’t enough time to get to everything in your company. For example; spending too much time on digital marketing can affect product development and customer service. It is important to prioritize what is really important so you won’t lose customers or miss out on important deals.
Tackle Big Problems With Small Steps
It is easier to overcome huge obstacles by taking small steps than to try to force a problem resolution. Let’s say you want to boost brand awareness by 50%. It just isn’t going to happen in one single night or with one single commitment. Take small steps by integrating your brand on all digital channels and give yourself enough time to complete these small steps.
Even The Smallest Company – Is A Brand
A lot of small businesses undervalue brand awareness. Your tiny business is a brand and you need to do as much brand awareness as possible in order to reach the potential customer or to get the public to take note of your product and service.
There are plenty of other wonderful methods to boost your startup business but these few tips are a great start and good tips for developing a superb startup marketing strategy.[/vc_column_text][/vc_column][/vc_row]
For your online business to be successful in our modern and buzzing digital environment you need much more than just good products and a great looking website. There are millions of businesses online and you can bet that plenty of these businesses are your competitors. So what is going to make them buy your product instead of the products of your competitors?
Well, online sales work a lot like love at first sight. Customers immediately fall in love with the first company they locate that has the product or service they need.
And to become the first website your customers view you need great website and search rankings. People use search engines like Google, Bing, Yahoo and more to find products they are looking for and to learn more about these specific products. They will type in certain keywords that match your product niche the most and a very long list will result in the search engines results. But here is where the catch comes in;[/vc_column_text][vc_video link=”https://youtu.be/q-gcCibAMGQ” el_width=”70″ align=”center”][vc_column_text]
How Your Search Ranking Affects Business
According to statistics your position on the search results list will affect the number of click-through traffic you receive. Here is the likelihood of success based on how high your business is displayed;
1st – This is the golden spot because those featured first on the list receive 42.25% of all click-through traffic.
2nd – At second position you only receive 11% of click-through traffic
3rd – 8.47% of web users that search your niche keywords will access your site.
4th – You will get 6.05% of total click-through traffic
5th – From here on you will only get 5% and less of the number of web visitors than those listed.
The page your business is featured on also affects your business;
1st page – 89.71% of online users don’t venture beyond the first page of search results.
2nd page – Only 4.37% of web users are willing to click through to the next page.
3rd page – Only 2.42% of web users will venture to this point.[/vc_column_text][vc_single_image image=”7350″ img_size=”full” alignment=”center”][vc_column_text]
What Exactly Is Organic Search Ranking?
The above figures are quite shocking especially when you consider that your competitors listed above you have such a huge advantage. You probably want to get started on improving your search ranking as soon as possible but first, you need to understand the difference between organic search ranking and pay per click (PPC) optimization.
Organic search ranking – Search ranking is also referred to as Search Engine Optimization (SEO). It involves boosting your site through natural techniques like keyword implementation, on-page optimization, backlinking and much more. It takes a while to build a strong organic search rank but the result is longer lasting, affordable and provides a much more credible vibe for your website.
PPC – This method involves paying a search engine to boost your website. It can be a good method to boost a startup company or to boost a company with poor web traffic but will be costly when your website starts populating. Most companies use PPC as a short-term boosting option while they slowly build a stronger organic search ranking.
So Why Is Organic Search Ranking So Important?
You can go with PPC advertising but this will cost your business a lot in the long run, especially since each click-through you receive doesn’t necessarily result in a sale. Organic search ranking optimization is much more affordable, the results are long lasting, you can do it yourself and your business will create a much more credible vibe in the long run. Higher organic search ranking means more web visitors at a much more affordable rate and a much higher chance of commitment to purchase.[/vc_column_text][vc_single_image image=”7349″ img_size=”full” alignment=”center”][vc_column_text]
5 Tips to Boost Your Organic Search Rankings
There are plenty of wonderful ways to boost your organic search rankings and the next 5 tips are the best possible steps you can take for great results;
1.) Keyword Identification
The first task is to see exactly what keywords to start using in content and on your website. Keyword identification involves identifying the keywords that customers are most likely to type in when they are looking for your type of product. Google Analytics and Google Webmaster Tools are superb for identifying the right keywords to use and to especially identify the highest ranking keywords that will boost your organic rank.
2.) Perfect On-Page Optimization
On-page optimization involves making your website entirely SEO friendly. Everything from your URL, page title, outbound links, multimedia and website speed can affect your on-page optimization and many SEO experts fail horribly when it comes to on-page optimization. This topic will definitely require a lot of research on your hand.
3.) Create A Content Strategy
Add a blog to your site so you can constantly update and add fresh content that is loaded with engagement, information, useful tips, the latest news and especially keywords and backlinks. You can also use your blog to share on other channels like social media and much more. Your content strategy should also include a social media marketing strategy because social media content can be quite different from blog content. With a good strategy that contains a number of weekly or monthly shares, information on content types, best times for sharing and more you are bound to boost interest in your business and there is nothing that promotes organic search ranking more than great blog content.
4.) Attract Quality Links
This is a tricky optimization tip because the wrong link will result in a penalty. The right link will, however, boost your SEO. Some of the best ways to create quality links to your website is through guest blogging and infographic distribution but the main key here is to focus on quality links on the right website that will attract the right kind of client. For example, beauty products should be guest posted on beauty niche sites. Health products on health and fitness niche blogs and so on.
5.) Keep Track Of Your Performance And Keep Up The Work
It is also important to constantly evaluate the success of your methods. That way you can easily identify what works and what is wasting your time. Data is a superb way to perfect your marketing strategy so you will be able to save more time and money. It is also important to constantly work on maintaining your SEO so you won’t lose your ranking foothold.
If you give these five tips a good shot then you are bound to see some huge and positive website traffic results within just a few weeks. The process can be slow and tedious but is definitely worth your time and effort because with great SEO comes great sales.[/vc_column_text][/vc_column][/vc_row]
One of the perks of our fast developing digital world is all of the fantastic online job opportunities that are now available. After all, who doesn’t want to work in their slippers and bunny pajamas? There are quite a few virtual professions to consider these days but digital marketing is probably one of the most lucrative industries to consider if you really want to work on a freelance basis.
All you need to earn a great income is a computer and a good internet connection right?
Well, perhaps it isn’t quite as easy. If it where that easy then everyone would probably be doing it. To be a successful marketing professional you need some serious digital marketing skills and it is going to take quite a while to build yourself a strong and credible reputation.
Being a successful marketer is all about your experience and the numbers that you can show. Businesses don’t care about your charming personality or your great look. They care about two things; high conversion rates and lots of website traffic.
Here is a quick list of essential skills that you need to have before considering going into virtual marketing;
1. SEO Skills
Search Engine Optimization (SEO) skills is one of the basic skills that a marketing professional simply must have to be successful. 93% of online users will use a search engine to locate the business, service or product that they are seeking for and since hardly anyone ever scrolls past the first page of a search engine’s results the competition for high rankings is still quite steep. SEO skills involve much more than just keyword optimization. There are over 100 different SEO techniques that you can apply to boost a website’s ranking and it is the marketing experts job to identify the top techniques, to apply them and to test their result.
2. PPE Skills
Pay Per Click (PPE) skills is also incredibly high in demand. Everyone knows that organic leads are incredibly hard to generate and most people realize the importance of using advertising platforms like Google AdWords or Facebook Ads to boost your business popularity and ratings. PPE marketing also gives you great value for money if you really know what you are doing because you get great results and you can target your audience easier.
3. Social Media Management Skills
Billions of people spend a lot of time on social media on a daily basis and practically all businesses today has a social media account that they use for brand recognition, product sales, advertising, promoting and much more. Needless to say; you really do need serious social media management skills along with other skills like the following;
4. Email Marketing Skills
Email marketing isn’t quite as popular as it used to be but it is still one very handy marketing tool, especially since it is so important to interact with recurring clients so you can keep their interest. For email marketing you will also require quite a vast range of skills including creativity or design skills because you will be creating a lot of email content, data processing skills, organization skills, analytical skills and much more.
5. Mobile Marketing
Mobile marketing is definitely a great job to consider since there is less competition and a high demand for mobile marketers. The total mobile marketing estimate is about $10.46 billion. For mobile marketing you do need fantastic communication skills, great people skills and a terrific understanding of your sales products.
6. Analytical Skills
Being a marketer is about much more than just following instructions. You need to be able to analyze the results of all of the marketing techniques you apply. Very few marketers know how to measure the effect of their marketing techniques especially in the case of SEO marketing where there is no precise way to monitor your success.
7. Content Marketing Skills
This is a rare but critical skill. It is hard to get people to stay interested in a business, product or service. You need to constantly come up with new, fresh and innovative ideas, you need to engage with the public and you need to be able to create new and fresh content on a daily basis.
8. Automated Marketing Skills
Online marketing tools make it a lot easier to schedule marketing posts so they will appear at the right time, on the right pages and for the right clients. It is however quite hard to get the same software application to cooperate with different types of sites and social networks and that is exactly why automated marketing is a skill set that all good marketing experts need, especially if they are dealing with more than one client
9. People Skills
Marketing involves a lot more interaction than you might think. The ideal of working virtual is to sit there in your little comfort zone without having to dress up or put yourself out there to but the reality is very different. You need people skills to get clients, to maintain your clients and especially to successfully market and manage social media accounts
10. Creativity & Design Skills
Sure, you can probably hire a professional graphic designer to do all of your ad designs, web improvements and more for you but in the end you will be spending a lot more on designing than what you are actually making. You need good design skills to be a marketing professional because you will be responsible for creating most of the content that goes online on especially social media channels.
This is quite a handful of skills that you probably never even thought of when you considered becoming a digital marketer right? Well, the good news is that these skills, like all other skills, can be learned. You simply have to have a keen interest in marketing, stay ahead of all the latest marketing trends and changes and start developing these skills by taking some online classes. The hardest part about becoming a marketing professional will be to gain experience and to make your mark out there in an already buzzing digital world that is stuffed with online workers.[/vc_column_text][/vc_column][/vc_row]