Marketers constantly want to know, “What’s next?”
Answer: Mobile Advertising
eMarketer.com originally projected US mobile ad spend for 2011 to be over 1 billion dollars for the first time. The most recent results show 2011 US Mobile Ad spending exceeded those expectations at $1.45 billion dollars. Three giants competing in this field are Google’s AdMob, Apple’s iAd and Millennial Media. With an 89% growth from 2010, eMarketer estimates the industry to continue to grow just as fast in 2012.
“eMarketer forms its forecast for mobile advertising spending through a meta-analysis of estimates from research firms that track mobile ad spending and impressions, reported data from major mobile advertising publishers, and other sources. eMarketer also conducts interviews with executives at agencies, brands and mobile advertising publishers who provide perspective on the development of the mobile advertising business as a whole, as well as the revenues for individual companies.
Google’s mobile ad share is estimated to be 52% or approximately $750 million in 2011…As online advertising continues to grow, where do you plan to invest?
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