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Category Archives for "SEO Optimization"

6 Affordable SEO Strategies for Your New Start Up Business

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Do you need to promote your business online?

For that, you need to place your products and services at a higher place in the Search Engine ranking. In other words, your product should be seen among the first few pages of the search results. But, without SEO, you’d fail at it. So, it’s SEO that increases your business visibility and attracts a wider audience to buy your products. And it creates a better ROI than radio, TV and print ads do. So, SEO plays a viable role in online marketing.

What does the phrase ‘affordable SEO’ really mean?

Well, affordability differs from person to person. It depends on the annual income you get from your business. Anyway, affordable SEO should go with your budget. And they should have the expected quality as well. That means, worthless SEO bought for a low price won’t do any good to you. That’s not affordability. And on the contrary, high quality, expensive SEO are also far beyond this concept. However, every business dealer hopes to make use of affordable SEO to boost the sales. So, every one of them needs to have a good knowledge of how to find SEO strategies which are both cheap and effective.

Anyway, affordable SEO is not something far away. It’s just next to you. Try to keep out your traditional thinking. Then, you’d be able to shape SEO strategies to make advertising more economical.

These are several suggestions for affordable SEO strategies. You can try them and find how useful they would be to scale your online marketing.

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Use Social Media Websites

Using social media is a common, affordable SEO strategy. Launching your ad campaigns in social media websites like Facebook, Twitter and Instagram is a cheaper way. It’s one of the best ways to connect with your clients. You would get their comments and suggestions about your brands directly. It’s effective, because clients do not hesitate to extend their genuine remarks about your products. And marketers in turn, can see the reality of online marketing by reviewing the social media posts made by clients.

Create A Website Of Your Own And Write Your Business Blog

A user-friendly web site provides you an affordable platform to publish your ads. It’s a fine SEO strategy you can use in your business. At a later stage, you can launch some off page techniques such as forum posting and link building.

Maintaining a business blog saves your money, easy to do and practical. It’s an effective  way to promote your business. Since you are the owner of your industry, write the business blog all by yourself. When writing, you can try free keyword ranking tools that you can find online. Select the perfect keywords and write compelling content that attracts more buyers.

Also, sharing your blog posts in social media websites such as Facebook would be even more effective in making your products popular among your online customers. Further, you can make your blog more informative by linking the home page of your site with other important pages. Anyway, using a business blog to popularize your products is one of the most economical things one can do.

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Keep An Eye On SEO Trends And Google Ranking

From time to time Google makes changes to keep up with its quality of searches. You must be aware of them all. For that, you need to read blogs based on SEO such as Moz. You must know whether these changes made by Google affect your business.

Contact Websites That Provides SEO For Free

There are websites that provides SEO free of charge. Copywriter Today is such a web site. Google Trends is another digital marketing tool that helps you find the best SEO free of charge. You can get the required keywords for your blogs by using one of these sites to make this process affordable.

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Select An Affordable SEO Providing Service

Does your company aim at appearing in the first page of Google? And you need to save your money too.

If so, read on. Just a few clicks ahead you’d get a large number of affordable SEO services at your fingertips. SEO services like Rank Pay bill after the expected results are achieved by the buyer. That means, they bill you only if your company web site or your products have achieved a higher rank in SEO. Get the help of such a reliable service to find the best SEO for your business.

Look For The Proper Keywords

Looking for the proper keywords is also an affordable SEO strategy. But, mind you! Don’t use the name of your company as a keyword. The best keywords show your products to a greater number of clients and scale your sales.

However, if there’s a will there’s a way. So, try on. Don’t lose hope. You’ll be reaping the benefits of fine, economical SEO strategies that help you boost the sales.

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The Ultimate Guide To Strategically Invest In Your Digital Marketing Campaign

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digital marketing campaign, digital marketing budget, digital marketing funnel, full service digital marketing agency, local digital marketing company,

Digital marketing isn’t the happy and cozy advertising platform that most businesses imagine it to be.  It is an ultimate war zone where every single business has to compete to get the most attention, the most likes, the most follows, the most web visits, he most interaction and the most positive feedback.

Just about every business has an online presence in our modern digital age which is a good thing on the one hand because it makes it so much easier for clients to get access to good service and products and it is absolutely fantastic for B2B deals.  A buzzing digital world also means that there is a great possibility to reach more clients, make more sales and create a strong brand for your business.  The downside to this buzzing digital business world is that your competitors are also out there giving it their all to attract the attention of your customers and all of the information sharing is making it quite challenging for people to really take note of your specific content.

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There is no question about the importance of a good digital marketing campaign.  If you want a successful business, good sales, great brand awareness and good interaction with clients then you need to build a sound digital marketing infrastructure and you absolutely need to maintain and manage your marketing campaigns as well as possible.

The First Step To Creating A Marketing Campaign

It is quite hard to know where to start when it comes to digital marketing.  Social media and a website is just the tip of the iceberg to a successful marketing campaign.  To truly compete online you need to understand all of the following;

  • You need to understand the different marketing channels at your disposal
  • You need to be able to identify the most successful or profitable digital marketing channels
  • You need to know which marketing channels are best suited for your business
  • Be able to create a marketing plan for your chosen marketing channels
  • Learn to identify your target audience and target your marketing towards that specific audience
  • Identify the latest trends and stay on top of the latest marketing strategies and methods
  • You need good analytical skills so you can analyze the success of different marketing strategies
  • And finally, you need to be able to adapt your marketing plan and stick to the techniques and channels with the highest success rate.

So What Are The Different Marketing Channels?

There are quite a lot of marketing channels at your disposal today and simply not enough time to market your business on all of them.  To be frank, many of these marketing channels won’t be successful for your particular business.  It is important to identify the channels that will result in the best conversion rates for your unique product or service.  Here are the top marketing channels to consider;

Email Marketing

This marketing channel simply involves sending messages like newsletters and promotions to your existing client base. Email marketing is incredibly important for staying in touch with all of your previous clients so they will continue using your products or services.

PPC Advertising

Paid Per Click advertising involves paying to boost your website ranking.   Basically, you pay Google AdWords to boost your web page ratings so your website will appear higher on Google’s search engine results and stand a higher chance of getting traffic.  With this method, you only pay for every customer that visit’s your website after searching certain keywords online.  Because you only pay per click this marketing channel provides customers with great marketing value for money.

SEO

Search Engine Optimization involves using several techniques and methods to boost your website ratings and organic traffic naturally.  With SEO you focus on your website design, layout, efficiency, load speed and the ability to function on multiple devices.  SEO also involves building strong backlinks to your website through guest posting and interlinking, using the right keywords in content and content headings and it involves posting regular and top rated blog posts in order to boost your website performance and organic traffic.

Organic Social Media Marketing

Social media marketing is a must for any business.  There are over 200 billion active monthly users on Facebook alone which makes this one of the most effective marketing channels. Organic social media marketing involves getting followers, likes and eventually website traffic without spending extra cash on your social media marketing.  To achieve this you really need to engage with your audience and post captivating content.

Paid Social Media Marketing

It is hard to get effective coverage by just using organic social media marketing and that is where paid social media marketing comes in. By boosting certain posts or by using Facebook Ad’s you pay to promote your business and thus for likes, follows, re-shares and eventually website views. There are quite a few paid social media marketing channels like Facebook Ads, Twitter Ads, Instagram Ads and much more that businesses can use to boost product popularity.

Influencer Marketing

This is a relatively new but very effective marketing channel depending on your type of business.  The cosmetic industry, for example, benefits a lot from this type of marketing strategy.  Influencer marketing basically involves contacting and interacting with popular influencers.  This interaction boosts flow to your social media site and can be extremely beneficial if you can actually get an influencer to promote or rate one of your products or services on their social media sites.

The Steps to Creating A Digital Marketing Campaign

Now that you understand the basic essentials of a digital marketing campaign it is time to start creating your own campaign.  You can check out the following steps to develop a campaign that suits your unique business;

Step 1 – Understand Your Own Business

The first step to creating an effective digital marketing campaign is to understand your own business, your business goals, your audience, your marketing needs, your budget, the resources you have at your disposal and the time you have at your disposal.

Know Your Business Marketing Goals

What are your business goals when it comes to marketing?  How many monthly web visits would you like to see in the next week, month or year?  How many new followers would you like to gain on social media?  It is important to be realistic about these marketing goals but don’t set the bar too low because you want to be working towards improvement.

Identify Your Target Audience

It is important to know exactly who your clients are so you can market more efficiently and use paid digital marketing channels much more effectively.  Find out where most of your clients likely live, what their general age is, what their likes are and research what these people would be interested in viewing.

Understand the Buyer Process

Every client needs to take certain steps to get access to your product.  It is important for a business to know what these steps are so they can ease the entire process and line these steps with information that will encourage clients to commit along the way.  A digital marketing funnel is invaluable for understanding this process because the funnel makes everything easier and help businesses discover their exact marketing process.

Identify Your Marketing Requirements

How much time do you have at your disposal for daily digital marketing?  How many marketing channels do you want to use?  How much time do you want to spend on each individual marketing channel?  If time is not on your side then it might be wise to get a local digital marketing company to handle your digital marketing for you.

Establish a Marketing Budget

It is critical to establish a digital marketing budget.  It can be easy to get carried away with PPE and paid social media advertising, especially if you like to launch a lot of ongoing promotions.  With a marketing budget you will know exactly how much you can spend on a monthly basis so you won’t go overboard with the expenses.  A marketing budget is also terrific for reminding you to also focus on organic marketing which will benefit you much more in the long run.

Identify your Current Resources

It is important to identify the resources at your disposal.  Resources like your marketing channels, your influencers and more is important and resources like design skills or a good creative side is invaluable if you are looking for ways to save up some cash on digital marketing.

Step 2 – Time for Evaluations

With this new knowledge in place you probably have a lot of creative ideas for improving your general digital marketing campaign.  But before you dive in and start promoting you should evaluate the current health of your marketing strategy.

Determine Your Current Fan Base

It is important to know exactly what your monthly website traffic is, how many followers and likes you have on all different social media sites and to determine your website ranking.

Document Your Evaluations

Create a simple spreadsheet and capture the result of your current marketing strategy.  You should document your number of signups, users, paying customers, social media traffic and more.

Identify the Best Marketing Channels

Your existing result and traffic will help you find out exactly which marketing channels are best suited for your unique business.  Check out what the conversion rate is for each social media site or marketing channel so you can determine the most successful possible strategy.

By evaluating and documenting your current business health you can quickly determine whether or not your new digital marketing campaign is working or not and you can easily keep track of your goals.

Step 3 – Create Your Digital Marketing Plan

It is time to start putting all of this new information that you have gathered to action by creating a new and revolutionized digital marketing plan.  You can do this in four simple steps;

Decide On The Number Of Channels

Successful digital marketing takes a lot of time, especially if you are using a lot of different marketing channels.  It is important to determine just how many marketing channels you can afford in terms of both time and cash so you won’t end up neglecting some of your marketing channels.

Choose the Best Channels

What works for one business doesn’t always work for another.  It is important to choose the channels with the best result and to stick to these channels.

Create a Content Plan

Decide on the number of weekly posts you will be sharing on your marketing channels, draw up a content list for the type of content or promotional content you will be sharing and establish the best times to share on these different channels.

Create a Unique Look for Content

Brand recognition is one of the best uses or benefits of digital marketing.  Your customers quickly become used to a certain way of doing things, a certain design and a certain look for your business.  It is important to create a unique look for your content so customers can easily spot your adverts, recognize your business and find you easier online when they are looking to commit.

Step 4 – Implement, Analyze And Improve

Now it is time to put your new digital marketing campaign into action.  Start using the channels on which you have decided, stick to your content plan and start spending on social ads.   This new way of doing things has three major benefits to your business;

  • You will be improving your content and the general appeal of your business
  • Your digital presence will improve
  • The new information and content give your audience something interesting and captivating to see.

Implement your new digital marketing campaign for a good while and give it your all during this time.  Once you reached your time limit, start evaluating again.  Identify what type of channels has the best result, what content your readers most likely want to view and what designs are visually more appealing.  Use the successful marketing strategies.

You should also improve or replace marketing strategies that are not working and try to develop these ineffective strategies into a marketing strategy that has the result to match your goals.

A full service digital marketing agency will use all of these techniques and more for you and might just be a much better long term solution for your business rather than risk losing customers by doing all of your marketing yourself.

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10 Simple Experiments for Improving The SEO Health

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Improving your SEO health is all about trial and error.  You try something, you wait and you check the results.  A lot of bloggers – and I do really mean a lot – will put a lot of emphasis on certain SEO techniques and will swear that these techniques are the absolute best.  But how do you know something works if you don’t test it?  How do you know to start using a different technique if you are not 100% sure of the effect of the previous technique?  No two businesses are the same which means that there is no way an SEO technique can possibly have the same promising result for your business as it had for another.  So how can these claiming SEO experts tell you that this technique will work for you if they didn’t test the effect on your business?

It is relatively easy to employ SEO techniques. Testing the success rate of these techniques is, however, a whole different story.  But it is not impossible.  Testing an SEO technique simply involves experimenting and a bit of research work.

Here are 10 simple experiments that you can try to boost the SEO health of your website;

1. Keyword Blog Title Test

Everyone is raving about the importance of keywords but do keywords work in blog titles? Here is a simple test you can do.

  • Take a blog article that doesn’t have a keyword title and measure the traffic over the last ten days.
  • Change the title and include keywords in your blog title. Repost the article, let it sit for 10 days and see what the traffic is like now.

If you want a good answer for your keyword efficiency you can do this test on a few different blogs and measure the effectiveness.

2. Keyword Content Test

Next you can do a test to establish the effectiveness of your keywords within content.  You can do this test with another blog article or even your website content.

  • Monitor the traffic of your website without keywords or a blog without keywords for about 10 days.
  • Edit the content and include keywords in your website or blog and monitor for ten days.

Again, it might be wise to do a few experiments on different articles or web pages and to monitor the effect a few times but in the end you will either be able to tell a difference – or you won’t.

3. Keyword Website Test

Here we are going to test the effectiveness of using keywords on your website.  Check your web traffic – continue doing what you normally do – and then change your meta descriptions, page info, image descriptions and more to include keywords.  Is there any difference?

4. Influencer Effect Test

Establish what you are doing right now to market your business online and check your online ranking on Google’s cached page as well as your web traffic.  Now start spending a certain amount of time every week on contacting influencers.  Is there any change?

5. Test Link Building

Link building involves guest posting on other websites and blogs with a referral link that redirects back to your website.  For this test you can establish your web traffic and start guest posting on other blogs with backlinks.  Did you see any change?

6. Test Using More Images And Multimedia

Is your blog and website mostly image free?  Well, go bold and try using more images, relevant multi media and graphs on your blog articles and website.  Remember to also incorporate your keywords in your image description.  Is there perhaps a positive change?

7. Try Using Number On Headlines

You can do this test on an older blog article as well.  Check the success of the article, switch the title, repost and see if there is any positive change.

8. Switch To Another Content Type

Are you used to focusing on a certain type of content?  Then perhaps switching to another type of content could be a great idea.  If you usually only use adverts and blog articles then try switching to infographics and videos and monitor the result.  This test is not just great for establishing the success of your SEO strategy it is also great for giving your clients something new and fresh to see.

9. Test Frequent Posting

If you only post about once a week try posting on a daily basis for about a month. Are you getting more client engagement?  Is your social media site populating?  Does your website enjoy more traffic?

10. Give A Different Type Of Blog Article A Try

Most businesses create blog articles to explain their products and services or the benefits of their products and services.  A different approach towards your blog information could be useful for boosting your website rankings.  Instead of the usual blog article why don’t you give a different article type like the following a try;

  • How to or tutorial articles that provide useful information to the reader
  • Articles that list things
  • Articles with plenty of resources or links to other sites
  • To do list articles or check list articles
  • Review articles on products relevant to your business
  • Interviews with interesting people related to your business

You can choose to view this experiment in two different ways; as hard work or as an exciting way to improve your business and to expand your marketing skills.

In the end the information you generate from these experiments will be invaluable to both you and your business.  These experiments are easy to execute, they only involve a bit of time and effort and will without a doubt provide you with good information on your current SEO health.  The experiments will also be fantastic for improving your general website and blog content and will give your clients something different and exciting to look forward to the next time they visit your blog or site.  Research always pays off and these experiments are bound to give you great SEO results without costing you much more than time.

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Seeing Diminishing Returns? Here Are 7 Advanced Optimization Tactics

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It can be quite devastating to see your website traffic and conversions diminish after putting in a lot of hard work, time and effort in your marketing strategy.  But the problem doesn’t necessarily lie with your marketing content or your marketing methods.

Your website’s ranking might be to blame for the drop in interest in your business.

Every person that wants to find information, buy a product or find a service will use a search engine like Google to get ahold of the information they need.  They will type in certain keywords in the search engine and link back to websites listed on the results.  Only about 9% of internet users will check out a second page on a search engine’s results and most people don’t venture beyond the first three websites listed on the results. This means that if a client enters a certain keyword (related to your business, product or service) they will only visit your website if you are listed amongst the top three results.  And it is no easy task to get this type of high ranking.

Give These 7 Advanced Optimization Tactics A Try

Search Engine Optimization (SEO) techniques are used to boost your website’s general rank on Google so your business will be number one on the search results and be most likely to get clients.  There are over 100 SEO techniques that you can apply to boost your website rankings but these 7 advanced tactics are the easiest and most effective;

1. Do An SEO Audit On Your Website

You cannot expect to get an accurate prescription of medication for a disease if you don’t have a doctor to identify exactly what is wrong with you.  The same principle applies to your website.  How can you fix a problem if you don’t know where the problem is?  The best thing you can do for your website is to do an SEO audit on your site so you can identify problem areas and learn where you can improve.  Here is a quick audit checklist that you can do right now;

  1. Does your website have SEO titles and descriptions?
  2. DO all of your pages have SEO keywords?
  3. Are you using the right keywords?
  4. Is your web URL short, sweet and relevant?
  5. Are your pages and blog posts correct complete with headings, subheadings, paragraphs and a call to action?
  6. Is your design modern and good looking?
  7. Did you use enough images and multimedia in your content and articles?
  8. Did you use keywords on images and graphics?
  9. Is there links in your content

2. Stay Ahead Of Trends

Google ranks websites with fresh, engaging and relevant content much higher.  This means that your content should be better, more interesting, more informative and more appealing than the content of your competitors.  Find out what your customers want to know, what they like to see and start using this type of content.  It might be good to check your biggest competitor’s content or to scout Google AdWords for the most popular content for your keywords so you can learn to identify what content your readers actually like.

3. Optimize Your Landing Pages

Your landing page or pages are the pages that clients will immediately view when they click on a referral link on another website, blog, email, advert or banner ad.  If your landing page isn’t captivating, engaging and interesting then all of your SEO techniques will be to no avail because your client won’t commit.  Ensure that the landing page contains the content that your client most likely want to see and put some effort into your design and content so your landing page will be more captivating.

4. Your Website Needs To Function Well On All Platforms

A great variety of devices like tabs, laptops, desktops and even smartphones are used to access the internet.  Your website needs to function well on all of these platforms so users can navigate, engage, shop or read your information without a hassle.

5. Start Using Infographics & Videos

Infographics and videos are currently incredibly trendy because customers get more information much easier.  Start investing in informative infographics and videos and use these on your website.  The great thing about these types of marketing content is that it is reusable since you can also use your infographics on email, social media and even during business deals to help clients enjoy an easier shopping experience.

6. Identify And Use Keywords

Keywords are an absolute must for SEO.  It is important to identify the best keywords for your specific business or blog.  Use Google AdWords so you can find out what keywords are most relevant to your product and service and start using your keywords in all content.  Your keywords should appear in headings, inside blog articles, in advertisements, as description on social media sites, as description on images and basically anywhere else you can stuff them in.

7. Use Deep Linking

Deep linking is another terrific SEO tool that will boost your individual page rankings.  With deep linking you set up links within blogs and web pages that link back to your other web pages.  This way you are navigating clients to more of your business information, products or services and you are boosting your other pages’ rankings at the very same time.

Another important tip is to keep trying.  Trends change, marketing strategies develop and you need to constantly switch up your game so you can stay ahead of competitors.  These seven advanced optimization tactics are without a doubt the best tactics that you can try right now but they are not the only tactics that you can use by far.  It is predicted that social media post rankings will soon also affect your SEO rankings for the better and might just generate traffic to your webpage through search engine results as well.  This means that you probably should try to incorporate your SEO tactics on your website and on your social media sites as well so your business can have the best chance of getting the most clients possible.

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