Category Archives for "Social Media"

10 Reasons To Create A Digital Marketing Strategy ASAP


Everyone seems to think that digital marketing is easy; all you have to do is create a website and post a few adverts on social media and you are all set to go.  There is no real need for a digital marketing strategy, right?  Well if you ever gave digital marketing a shot then you probably know just how wrong this statement truly is.  Digital marketing can be a nightmare!  Marketing online is time-consuming distracting, hard work and can even be fruitless if you don’t follow the right rules.  If you don’t know where you are heading with digital marketing then you can easily get lost.  A digital marketing strategy is can help you make a success of your online marketing for the following reasons;

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1. A Strategy Provides Direction

Without a digital marketing strategy, you have no idea what you want to achieve, which channels to use or where to market.  A marketing strategy gives you a clear guideline as to where you are heading, which goals you would like to reach and is superb for keeping you from wondering from your tasks – which can happen so easily when you are having fun online.

2. You Don’t Know The Importance Of Your Online Presence

Without researching the potential customers you can reach through digital marketing you have no idea what the possibilities for your business might be.  When you create a marketing strategy the first thing you will do is research on your target audience and potential customers.

3. Start-Up Competitors Gets A Flying Start

Failing to do effective online marketing gives your start-up competitors a head start over your business.

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4. Customer Value Proposition Is Underdeveloped

Identifying your online services can help you expand and perfect these services and will eventually encourage customers to stay loyal.

5. You Don’t Know Your Target Audience

Knowing your customers is important because it gives you valuable information on the type of content they want to see, the type of posts that capture their attention, the type of visuals they find most appealing and it gives you valuable information on where to find your customers.  Identifying your target audience is a major part of developing a good marketing strategy.

6. You Are Not Incorporated

Yes, it is easier to continue online with no structure or goal but you are not incorporated because you don’t know how to integrate the right traditional media into the right response channels for optimized success.

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7. Insufficient Resources

The lack of e-marketing skills, people, and a budget makes it hard for you to plan and to stay devoted to your marketing endeavors and can greatly limit the efficiency of your marketing campaign.

8. You Are Wasting A Lot Of Money And Time

Digital marketing costs money because all social media channels are filtered in some way and require boosting to improve visibility.  When you have a marketing strategy you know how much money is available for marketing, you know where to locate your target audience, you know how to communicate your product for optimized efficiency all of which contributes to lower marketing cost with greater impact.

9. You Are Not Flexible Enough

A good marketing strategy involves a lot of experimenting, analyzing and research. You try something, evaluate the success and decide to either continue using that approach or not based on the success.  A strategy forces marketers to be flexible and to stay ahead of the latest trends and methods.

10. You Miss Out On Optimization

A strategy will help you get the basic marketing elements in place so you can expand effectively from that point.  Progress is then built based on data, research and monitoring and you will eventually optimize your marketing methods for supreme efficiency at minimal cost. 

A digital marketing strategy may seem like a lot of hard work but can save you a lot of hard work, a lot of time and a lot of money in the long run.  One of the best benefits of creating a strategy is the fact that your huge challenge of getting more traffic to your website, creating brand awareness and boosting sales is broken down into small steps that is easy to handle.  A structured outline of your tasks also helps you stay focused and dedicated to your purpose and will keep you from wasting money on ineffective marketing methods.  Business and marketing success is all about knowing where you are heading and what needs to be completed first and this is exactly what your strategy helps you identify.


The Ultimate Guide To Strategically Invest In Your Digital Marketing Campaign


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Digital marketing isn’t the happy and cozy advertising platform that most businesses imagine it to be.  It is an ultimate war zone where every single business has to compete to get the most attention, the most likes, the most follows, the most web visits, he most interaction and the most positive feedback.

Just about every business has an online presence in our modern digital age which is a good thing on the one hand because it makes it so much easier for clients to get access to good service and products and it is absolutely fantastic for B2B deals.  A buzzing digital world also means that there is a great possibility to reach more clients, make more sales and create a strong brand for your business.  The downside to this buzzing digital business world is that your competitors are also out there giving it their all to attract the attention of your customers and all of the information sharing is making it quite challenging for people to really take note of your specific content.

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There is no question about the importance of a good digital marketing campaign.  If you want a successful business, good sales, great brand awareness and good interaction with clients then you need to build a sound digital marketing infrastructure and you absolutely need to maintain and manage your marketing campaigns as well as possible.

The First Step To Creating A Marketing Campaign

It is quite hard to know where to start when it comes to digital marketing.  Social media and a website is just the tip of the iceberg to a successful marketing campaign.  To truly compete online you need to understand all of the following;

  • You need to understand the different marketing channels at your disposal
  • You need to be able to identify the most successful or profitable digital marketing channels
  • You need to know which marketing channels are best suited for your business
  • Be able to create a marketing plan for your chosen marketing channels
  • Learn to identify your target audience and target your marketing towards that specific audience
  • Identify the latest trends and stay on top of the latest marketing strategies and methods
  • You need good analytical skills so you can analyze the success of different marketing strategies
  • And finally, you need to be able to adapt your marketing plan and stick to the techniques and channels with the highest success rate.

So What Are The Different Marketing Channels?

There are quite a lot of marketing channels at your disposal today and simply not enough time to market your business on all of them.  To be frank, many of these marketing channels won’t be successful for your particular business.  It is important to identify the channels that will result in the best conversion rates for your unique product or service.  Here are the top marketing channels to consider;

Email Marketing

This marketing channel simply involves sending messages like newsletters and promotions to your existing client base. Email marketing is incredibly important for staying in touch with all of your previous clients so they will continue using your products or services.

PPC Advertising

Paid Per Click advertising involves paying to boost your website ranking.   Basically, you pay Google AdWords to boost your web page ratings so your website will appear higher on Google’s search engine results and stand a higher chance of getting traffic.  With this method, you only pay for every customer that visit’s your website after searching certain keywords online.  Because you only pay per click this marketing channel provides customers with great marketing value for money.


Search Engine Optimization involves using several techniques and methods to boost your website ratings and organic traffic naturally.  With SEO you focus on your website design, layout, efficiency, load speed and the ability to function on multiple devices.  SEO also involves building strong backlinks to your website through guest posting and interlinking, using the right keywords in content and content headings and it involves posting regular and top rated blog posts in order to boost your website performance and organic traffic.

Organic Social Media Marketing

Social media marketing is a must for any business.  There are over 200 billion active monthly users on Facebook alone which makes this one of the most effective marketing channels. Organic social media marketing involves getting followers, likes and eventually website traffic without spending extra cash on your social media marketing.  To achieve this you really need to engage with your audience and post captivating content.

Paid Social Media Marketing

It is hard to get effective coverage by just using organic social media marketing and that is where paid social media marketing comes in. By boosting certain posts or by using Facebook Ad’s you pay to promote your business and thus for likes, follows, re-shares and eventually website views. There are quite a few paid social media marketing channels like Facebook Ads, Twitter Ads, Instagram Ads and much more that businesses can use to boost product popularity.

Influencer Marketing

This is a relatively new but very effective marketing channel depending on your type of business.  The cosmetic industry, for example, benefits a lot from this type of marketing strategy.  Influencer marketing basically involves contacting and interacting with popular influencers.  This interaction boosts flow to your social media site and can be extremely beneficial if you can actually get an influencer to promote or rate one of your products or services on their social media sites.

The Steps to Creating A Digital Marketing Campaign

Now that you understand the basic essentials of a digital marketing campaign it is time to start creating your own campaign.  You can check out the following steps to develop a campaign that suits your unique business;

Step 1 – Understand Your Own Business

The first step to creating an effective digital marketing campaign is to understand your own business, your business goals, your audience, your marketing needs, your budget, the resources you have at your disposal and the time you have at your disposal.

Know Your Business Marketing Goals

What are your business goals when it comes to marketing?  How many monthly web visits would you like to see in the next week, month or year?  How many new followers would you like to gain on social media?  It is important to be realistic about these marketing goals but don’t set the bar too low because you want to be working towards improvement.

Identify Your Target Audience

It is important to know exactly who your clients are so you can market more efficiently and use paid digital marketing channels much more effectively.  Find out where most of your clients likely live, what their general age is, what their likes are and research what these people would be interested in viewing.

Understand the Buyer Process

Every client needs to take certain steps to get access to your product.  It is important for a business to know what these steps are so they can ease the entire process and line these steps with information that will encourage clients to commit along the way.  A digital marketing funnel is invaluable for understanding this process because the funnel makes everything easier and help businesses discover their exact marketing process.

Identify Your Marketing Requirements

How much time do you have at your disposal for daily digital marketing?  How many marketing channels do you want to use?  How much time do you want to spend on each individual marketing channel?  If time is not on your side then it might be wise to get a local digital marketing company to handle your digital marketing for you.

Establish a Marketing Budget

It is critical to establish a digital marketing budget.  It can be easy to get carried away with PPE and paid social media advertising, especially if you like to launch a lot of ongoing promotions.  With a marketing budget you will know exactly how much you can spend on a monthly basis so you won’t go overboard with the expenses.  A marketing budget is also terrific for reminding you to also focus on organic marketing which will benefit you much more in the long run.

Identify your Current Resources

It is important to identify the resources at your disposal.  Resources like your marketing channels, your influencers and more is important and resources like design skills or a good creative side is invaluable if you are looking for ways to save up some cash on digital marketing.

Step 2 – Time for Evaluations

With this new knowledge in place you probably have a lot of creative ideas for improving your general digital marketing campaign.  But before you dive in and start promoting you should evaluate the current health of your marketing strategy.

Determine Your Current Fan Base

It is important to know exactly what your monthly website traffic is, how many followers and likes you have on all different social media sites and to determine your website ranking.

Document Your Evaluations

Create a simple spreadsheet and capture the result of your current marketing strategy.  You should document your number of signups, users, paying customers, social media traffic and more.

Identify the Best Marketing Channels

Your existing result and traffic will help you find out exactly which marketing channels are best suited for your unique business.  Check out what the conversion rate is for each social media site or marketing channel so you can determine the most successful possible strategy.

By evaluating and documenting your current business health you can quickly determine whether or not your new digital marketing campaign is working or not and you can easily keep track of your goals.

Step 3 – Create Your Digital Marketing Plan

It is time to start putting all of this new information that you have gathered to action by creating a new and revolutionized digital marketing plan.  You can do this in four simple steps;

Decide On The Number Of Channels

Successful digital marketing takes a lot of time, especially if you are using a lot of different marketing channels.  It is important to determine just how many marketing channels you can afford in terms of both time and cash so you won’t end up neglecting some of your marketing channels.

Choose the Best Channels

What works for one business doesn’t always work for another.  It is important to choose the channels with the best result and to stick to these channels.

Create a Content Plan

Decide on the number of weekly posts you will be sharing on your marketing channels, draw up a content list for the type of content or promotional content you will be sharing and establish the best times to share on these different channels.

Create a Unique Look for Content

Brand recognition is one of the best uses or benefits of digital marketing.  Your customers quickly become used to a certain way of doing things, a certain design and a certain look for your business.  It is important to create a unique look for your content so customers can easily spot your adverts, recognize your business and find you easier online when they are looking to commit.

Step 4 – Implement, Analyze And Improve

Now it is time to put your new digital marketing campaign into action.  Start using the channels on which you have decided, stick to your content plan and start spending on social ads.   This new way of doing things has three major benefits to your business;

  • You will be improving your content and the general appeal of your business
  • Your digital presence will improve
  • The new information and content give your audience something interesting and captivating to see.

Implement your new digital marketing campaign for a good while and give it your all during this time.  Once you reached your time limit, start evaluating again.  Identify what type of channels has the best result, what content your readers most likely want to view and what designs are visually more appealing.  Use the successful marketing strategies.

You should also improve or replace marketing strategies that are not working and try to develop these ineffective strategies into a marketing strategy that has the result to match your goals.

A full service digital marketing agency will use all of these techniques and more for you and might just be a much better long term solution for your business rather than risk losing customers by doing all of your marketing yourself.


9 Digital Advertising Tips for Your Marketing Plan


In a 2016 survey, it was estimated that just about half of U.S. small businesses do in fact have a website.  This is without a doubt an inexcusable mistake because without a website, blog and social media presence you are missing out on a lot of business opportunities, the opportunity to brand your business successfully and a lot of marketing opportunities.  Facebook alone has more than 2 billion monthly active users and you can bet that many of these active users would be interested in buying your products or services.  But just because there are plenty of people on social media and the internet doesn’t mean that it is easy to market digitally.  All of your competitors are also marketing on the same channels and it is hard to get your adverts to stand out in our modern and buzzing digital world.  If you have been battling to get people to give you a like, engage with you or to simply take note of your business then you can definitely incorporate the following 9 digital advertising tips in your marketing plan;

1. Identify Your Target Audience

The digital world is just too vast for your business to go about advertising in an unstructured and unfocussed way.  Online marketing can be expensive, especially if you don’t have a specific target audience.  It is important to identify exactly who your clients are, what they like and what type of adverts appeal most to them and to identify their patterns so your boosted posts will have the maximum effect and best value for money.  You need to start speaking your buyer’s language and you need to start engaging with your exact audience.

2. Understand The Buyer Process

What journey will your buyers have to take to get their hands on your products?  Every second counts in the digital world and that is why you have to make it as easy as possible to get prospective buyers to commit.  Create a marketing funnel so you can see where you can cut steps and simplify services.

3. Audit Your Digital Advertising Plan

Now that you know who your audience is and know what they have to do to buy your products you can start evaluating your current digital marketing plan to see whether it is effective and to identify where you can improve.

Check your website SEO strategy – More than 61% of online buyers will research your products or services on Google before committing. This means your website rankings need to be on the spot or you could lose customers to competitors.  You should check your website to ensure that it functions well on all platforms, if the design is fresh and appealing and if your website is easy to navigate and understand.

Check your social media plan – Are you using the best social media channels?  Are you consistent with sharing?  Do you share content at the right times?  Are you using the right hashtags?

4. Audit Your Current Content

To enjoy high rankings on Google you need the best and most relevant content.  It is important to constantly evaluate your current content and to see where you can improve.

  • Identify the best keywords for your business and start using these keywords in content and in headings.
  • Consider your content’s overall appeal… is it time for an upgrade?
  • Is your content fresh, relevant and interesting? It might be good to check out the most popular content for your keywords on Google AdWords so you can get good inspiration for better content.

5. Establish A Marketing Blog

Organic reach is always the best type of web traffic but with all the online filtering used on social media these days it is nearly impossible to get a new or unpopular business promoted successfully.  Establish a monthly marketing budget and start using online marketing tools like Facebook ads, Twitter ads or Google AdWords to boost your best content.

6. Integrate Your Marketing Channels

Ensure that your adverts, content, and blogs are integrated correctly on all types of platforms.  Create a suitable, uniform and great looking vibe for your content that works well on all of your platforms and not just on computers.

7. Use GEO-Fencing Technology

GEO-fencing basically involves targeting your specific audience and marketing to that specific audience.  This makes your business much more profitable and saves you a lot of money on advertising.  Find out where your audience is located, what they like, when they prefer to buy, how they prefer information and start delivering on these tastes and you can boost your sales by up to 27%.

8. Refresh And Improve Content

After your content audit it is time for a bit of improving.  You need to start creating content that your specific audience would like to read or view.  You need to start improving the quality of your content, refresh and update old content and start using modern images and multimedia so your content will look fantastic and will stand out above all of your competitors.

9. Stick To Your Marketing Schedule

One of the most important advertising tips for your marketing plan is to stick to your marketing schedule.  If you decide to do weekly blog posts and daily social media posts then stick to it because clients need to see that you are an active business that is constantly upgrading, improving and reaching out.  Frequent activity also boosts your content and website rankings a lot on Google.

While these tips are fantastic to improve your digital advertising plan they are far from everything you can do.  There are so many wonderful techniques out there that you can give a try.  Trying new marketing techniques is terrific for various reasons; It gives you an opportunity to learn something new, you might just discover a very successful marketing plan or tool and using a new marketing strategy is terrific for improving your content and for making your business seem more dedicated, interested and active.  Start off with these 9 tips and continue seeking new and fresh ideas for your marketing strategy so you can continue shining bright in the buzzing digital world.


Seeing Diminishing Returns? Here Are 7 Advanced Optimization Tactics

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It can be quite devastating to see your website traffic and conversions diminish after putting in a lot of hard work, time and effort in your marketing strategy.  But the problem doesn’t necessarily lie with your marketing content or your marketing methods.

Your website’s ranking might be to blame for the drop in interest in your business.

Every person that wants to find information, buy a product or find a service will use a search engine like Google to get ahold of the information they need.  They will type in certain keywords in the search engine and link back to websites listed on the results.  Only about 9% of internet users will check out a second page on a search engine’s results and most people don’t venture beyond the first three websites listed on the results. This means that if a client enters a certain keyword (related to your business, product or service) they will only visit your website if you are listed amongst the top three results.  And it is no easy task to get this type of high ranking.

Give These 7 Advanced Optimization Tactics A Try

Search Engine Optimization (SEO) techniques are used to boost your website’s general rank on Google so your business will be number one on the search results and be most likely to get clients.  There are over 100 SEO techniques that you can apply to boost your website rankings but these 7 advanced tactics are the easiest and most effective;

1. Do An SEO Audit On Your Website

You cannot expect to get an accurate prescription of medication for a disease if you don’t have a doctor to identify exactly what is wrong with you.  The same principle applies to your website.  How can you fix a problem if you don’t know where the problem is?  The best thing you can do for your website is to do an SEO audit on your site so you can identify problem areas and learn where you can improve.  Here is a quick audit checklist that you can do right now;

  1. Does your website have SEO titles and descriptions?
  2. DO all of your pages have SEO keywords?
  3. Are you using the right keywords?
  4. Is your web URL short, sweet and relevant?
  5. Are your pages and blog posts correct complete with headings, subheadings, paragraphs and a call to action?
  6. Is your design modern and good looking?
  7. Did you use enough images and multimedia in your content and articles?
  8. Did you use keywords on images and graphics?
  9. Is there links in your content

2. Stay Ahead Of Trends

Google ranks websites with fresh, engaging and relevant content much higher.  This means that your content should be better, more interesting, more informative and more appealing than the content of your competitors.  Find out what your customers want to know, what they like to see and start using this type of content.  It might be good to check your biggest competitor’s content or to scout Google AdWords for the most popular content for your keywords so you can learn to identify what content your readers actually like.

3. Optimize Your Landing Pages

Your landing page or pages are the pages that clients will immediately view when they click on a referral link on another website, blog, email, advert or banner ad.  If your landing page isn’t captivating, engaging and interesting then all of your SEO techniques will be to no avail because your client won’t commit.  Ensure that the landing page contains the content that your client most likely want to see and put some effort into your design and content so your landing page will be more captivating.

4. Your Website Needs To Function Well On All Platforms

A great variety of devices like tabs, laptops, desktops and even smartphones are used to access the internet.  Your website needs to function well on all of these platforms so users can navigate, engage, shop or read your information without a hassle.

5. Start Using Infographics & Videos

Infographics and videos are currently incredibly trendy because customers get more information much easier.  Start investing in informative infographics and videos and use these on your website.  The great thing about these types of marketing content is that it is reusable since you can also use your infographics on email, social media and even during business deals to help clients enjoy an easier shopping experience.

6. Identify And Use Keywords

Keywords are an absolute must for SEO.  It is important to identify the best keywords for your specific business or blog.  Use Google AdWords so you can find out what keywords are most relevant to your product and service and start using your keywords in all content.  Your keywords should appear in headings, inside blog articles, in advertisements, as description on social media sites, as description on images and basically anywhere else you can stuff them in.

7. Use Deep Linking

Deep linking is another terrific SEO tool that will boost your individual page rankings.  With deep linking you set up links within blogs and web pages that link back to your other web pages.  This way you are navigating clients to more of your business information, products or services and you are boosting your other pages’ rankings at the very same time.

Another important tip is to keep trying.  Trends change, marketing strategies develop and you need to constantly switch up your game so you can stay ahead of competitors.  These seven advanced optimization tactics are without a doubt the best tactics that you can try right now but they are not the only tactics that you can use by far.  It is predicted that social media post rankings will soon also affect your SEO rankings for the better and might just generate traffic to your webpage through search engine results as well.  This means that you probably should try to incorporate your SEO tactics on your website and on your social media sites as well so your business can have the best chance of getting the most clients possible.


How To Get More Search Traffic To Your Blog – 10 Strategies

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It is important to get good blog traffic for various reasons.  With more blog traffic you promote brand recognition, you boost your overall product or service popularity, you boost your rankings and your blog is the golden lead that links back to your website which leads to sales.  But getting lots of blog traffic is easier said than done.  To boost your blog traffic you will have to invest some cash, a lot of hard work and a lot of time but in the end it will definitely be worth every penny you spend, every bit of research work you do and every moment you spend on developing your blog and content.

There is one incredibly important thing to remember about blog traffic; You get more than one kind of blog traffic namely organic traffic and paid traffic.

You get paid traffic by paying for advertisements, boosted posts, boosted shares and much more.  The best sources for paid traffic include the following;

  • Facebook advertising
  • Google AdWords
  • Banner ads
  • Twitter ads

While paid traffic is absolutely fantastic to give your blog traffic a boost when you are starting out it is organic traffic that you need to be focusing on.

Organic traffic is blog visits you get naturally.  There can be several sources for organic traffic including the following;

  • Search traffic from browsers like Google
  • Referral traffic when someone clicks on a link on another website or blog that redirects them back to your site
  • Direct traffic when someone clicks on a URL that you included on your advertisements or in your emails

10 Strategies To Get More Search Traffic To Your Blog

Search traffic is generated when a visitor searches certain keywords in Google and then clicks on the link so they can access your blog. It is critical for your blog posts to reflect on Google’s first page since 91% of internet users don’t go to Google’s second page.  In fact, most people don’t check beyond the first three results on Google which mean that your blog needs to have a great ranking.   Luckily you only need two things to be ranked number 1 in Google;

  • You need the best content
  • You need the most relevant content

Here are the top 10 strategies to boost your online ranking and get the highest search traffic possible;

1. Use Pillar Articles

A lot of bloggers will stuff their pages with content just to make their pages seem busy.  This is a complete waste of time.  It is much better to have one pillar article that covers everything in that specific topic rather than ten other articles.  Take your time when creating blog articles and ensure that your content is great, relevant, interesting and useful.

2. Refresh Your Old Blogs And Information

Google loves new and fresh content and will rank you much higher if your content is always up to date and new.  Scan through old blogs and see where you can improve your content.  You can edit the content, add more information, add more images or graphics and incorporate more relevant keywords in your article.  When you publish your old article to a new date you won’t lose any of your previous client reaction, shares or comments.

3. Crosslink Between Articles

Blogs can sometimes be hard to navigate when there is a lot of content.  When you crosslink other relevant articles on your blog to your new blogs, clients can navigate easier, you will capture their attention for longer and you will get more action on your blog.

4. Boost Your New Posts

Spending a bit of cash is inevitable if you want good success. Boost all your new or refreshed posts by using successful tools like Facebook Ads and especially Google AdWords since you want to generate more search traffic.

5. Use The Right Keywords

When someone searches Google for information they will enter certain keywords and search based on those keywords.  You need to identify what these top used keywords are for your specific product or service and you need to start using these keywords in post headings and within your blogs.  This will boost the likelihood of getting links to your blog. LSI Keyword Generator is a terrific online tool that you can check out to find the most popular keywords for your specific business or blog.

6. Look For Content With High Rankings For Your Keywords

If you check out Google AdWords you will find their keyword planner tool.  This tool can be used to find popular content for the specific keywords you are planning on using.  The most popular content will give you a terrific idea of what clients want to read so you can create engaging, relevant and interesting content that is most likely to attract attention.

7. Be Consistent

It is important to regularly update your blog as well as social media accounts because this is the only way to keep your readers interested and will make your business or blog seem active and buzzing.

8. Use Better And More Images Or Multimedia

People are visually stimulated.  When you include better images in your posts everyone will like the content much more.  Add relevant multimedia like graphs and more to your blogs and you will also make the information much easier to process.  Images are also terrific for boosting search traffic since many internet users will use Google’s images section to find what they are looking for.

9. Blog A Lot

A lot of blog activity is always good for your business or blog.  This shows client’s good activity on your blog and Google loves the constant flow of new and fresh content for example generated by content specialists like the viral content lab.

10. Refresh Strategies Frequently

It is also important to frequently consider the success of your strategies.  If a certain strategy isn’t working for you or doesn’t have good success then you should look for an alternative method.

These ten strategies might not be 100% foolproof especially since marketing trends are constantly changing and improving but they are bound to give you terrific results for your blog and you are bound to see a positive change in your traffic within days.  Put these strategies up to the test and see how your business and blog grows and how your online ranking improves.


Social Media Marketing: How LinkedIn Can Help Local Businesses

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As we all know, social media marketing has evolved in astronomical proportions throughout the last few years, giving brands, companies and individuals greater visibility and marketing to better increase their reputation and business.  For brands and businesses, taking advantage of the many social platforms, this has proven to be successful as consumers and alike, continue to utilize Facebook, Twitter, Google Plus and others, as a means of consuming information.  As long as Smartphones continue to dominate, the accessibility of social media through apps will only mean that brands and companies must incorporate and stay in touch with the latest and greatest in social media.

One social media avenue that is beneficial for tapping into certain marketplaces and approaching key targets is LinkedIn.  Also known as a professional networking site, LinkedIn provides a great way to identify new opportunities or clients.  When it comes to using LinkedIn for local businesses, the platform provides the perfect way to be able to focus on a geographical area and target certain key individuals in the area.

We’ve dug around and found a list from LinkedIn Training on the top 10 ways LinkedIn can help local businesses:

  • Find new prospects and clients
  • See who’s talking about what locally
  • Approach local businesses through Groups
  • Get found by people searching for your skills
  • Get yourself in front of the local market place
  • Find key local networkers
  • Putting out updates for local marketplace
  • Events going on locally
  • LinkedIn Adverts
  • Get your Company Pages working

Not only is LinkedIn great for networking with industry professionals and alike, but it is beneficial for creating exposure for a brand!

Social Media Channels as a Form of Customer Service

Social media has not only become a source of news and information, but also acts an alternative route of communication for consumers.  In other words, many brands and companies utilize their social media channels as form of customer service.  This social media marketing tactic has proven to be successful as on-the-go consumers no longer have to stay on hold with a customer service representative, but instead can get quick and up to date answers and feedback with the simple click of a button.

According to an article from Forbes, “while marketers may bemoan their loss of control over brand messaging, the news isn’t all bad. One positive aspect is that communications in the new channel can be two way and one-to-one. A customer who is angry at a brand might have simply complained to friends, family, and co-workers in the past. While social media now gives the disgruntled customer a larger pulpit, they also give the brand a chance to both learn and interact. In some cases, the brand can fix the problem or at least reduce customer anger instead of letting it fester in relative obscurity.”

The power of social media has allowed consumers to be able to react to situations with the simple firing of a tweet or message, but at the same time companies and brands can easily and quickly respond to a consumer, thus creating better customer satisfaction and response.  In a nutshell, it is a win-win media marketing

Move over Vine! Instagram Introduces Videos

social media marketing
Those selfies and food photos taking over your Instagram news feed, can now be animated! Yesterday, Instagram launched the video feature, now available to its popular iPhone and Android apps. Similar to photos, filters can be applied to videos, creating unique content with the simple touch of a button.  The popularity and uniqueness of Vine made headway when it was introduced earlier this year and many brands took advantage of its use for social media marketing.

Vine allows 6 seconds of video, whereas Instagram allows 15.  Their uses are very similar as both utilize the simple swipe of your screen to capture clips.  There are 13 new video filters that range from sepia, black and white and even blur.  Similar to the photos feature, you can play around with the filters before posting.  As an added bonus, the Cinema Mode feature stabilizes the video to make sure the video looks its best.

In a statement from Instagram’s CEO Kevin Systrom was published yesterday on the company’s blog,  “today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.”

What are your thoughts on the feature? Will you be ditching Vine or stay faithful to the app that started it all?

Why Twitter is an Important Component in Social Media Marketing

social media marketingTwitter has become a necessity of social media marketing from large to small businesses.  In 140 characters or less, brands have been delivering news, information, giveaways and more on the powerful social media avenue.  Many marketers believe that Twitter stands out from the rest of the social media channels because of its directness, which benefits brands in relaying information.

How can Twitter benefit brands?

Twitter benefits brands for many reasons.  Tweets can include links to virtually all web content.  For example this can include: websites, other social channels, articles and more.  In addition to linking to other pages, tweets can include links to photos which can be uploaded directly from mobile or desktop.  Adding photos to a tweet is an excellent way for brands to relay the message even further.  Many social users enjoy visuals as it represents messages in greater context.

How Twitter is Unique

According to an article from Social Media Examiner, the following differences make the social media giant stand out from the others:

  • Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.
  • Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.
  • LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships (and two-way agreements), Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.
  • Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.
  • YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Happy Tweeting!

How CEOs Should Engage with Social Media Management

social media marketingWith social media marketing and management continuing to climb among companies and brands, now more than ever it is important for CEOs and company leaders to have a voice in social media.  There are many benefits to a company when its top leaders become active throughout their social channels.  Doing so increases a company’s reputation, information sharing, creates a humanistic approach and gives consumers and social users a better look inside of a company.

According to an article from Mashable, the most highly social CEOs demonstrated the following:

  • Use an expansive set of social tools: Hyper-social CEOs realize sociability goes beyond dropping messages into a Twitter or other microblog feed. World-class sociability requires a strategically crafted plan for driving the company’s content across several channels.
  • Keep a blog: Highly social CEOs see the value in long-form content creation as a way of giving their perspectives context, meaning and depth.
  • Leverage the website: These leaders realize that the website remains “digital ground zero” for company information-seekers and offers a platform for content to be delivered in multiple formats.
  • Self-author: By taking a DIY approach. Their frequent postings influence their determination to author everything themselves, although they probably take input from their marketing and communications executives.
  • Be forward-looking: These CEOs intuitively understand that technology and social media are the future of content distribution and they want to be part of this communications revolution.
  • Be spontaneous yet not too informal: Socially adept CEOs maintain the formality of their office but let stakeholders know that they can react quickly and seize opportunity.
  • Engage stakeholders. These CEOs see the value in sociability and use it to reach out to a wide portfolio of stakeholders.

Why Having a LinkedIn Presence is Important for Social Media Marketing

social media managementWith over 2 million companies on LinkedIn, this social media avenue acts as a great source of information for potential job candidates and recruiters.  However, many company’s LinkedIn pages are not up to par.  It is important for companies to invest time and effort into the social media management of their LinkedIn pages.  Not only is it free but it’s expanding presence and popularity among the professional community makes it an almost must have for any social media marketing strategy.

How can your company get the most out of LinkedIn?

  • Did you know that anyone can add your company name to their profile? Make sure to check regularly that people adding your company accurately reflects your staff.
  • Maintain the Products and Services –Don’t be too promotional.  Focus more on the outcomes and causes of your company.  Mention news about your business, this can include company happenings, charitable causes and any “feel good” aspects of your business.  After all, the purpose of social media is to create a humanistic approach.
  • Company updates – Don’t use LinkedIn as a job board! Be creative and focus on your company’s specialties, mission, goals and objectives.  Remember that most people visiting your page aren’t solely seeking jobs.

Keep in mind that your company’s page and proper social media marketing practices is a true reflection of your business.  Attracting talent and clients with a positive approach is the first step towards creating engagement.  Understanding your target audience is an important foundation block when it comes to reaching the appropriate spectrum and maximizing your information as effectively as possible.

Yahoo! Steps up Their Social Media Marketing Game

social media marketingTwitter has become an important social media marketing tool and an excellent source of news with direct updates from celebrities, politicians, news outlets, and brands.  With Smartphone penetration continuing, Twitter is an excellent avenue for those on the go to receive up to date news and happenings.  Recently Yahoo! announced their partnership with Twitter, which will bring Tweets straight onto the Yahoo! newsfeed.

According to a blog from Yahoo! the new addition will allow “users explore our nearly endless stream of content, we will seamlessly include relevant and personalized Tweets alongside stories from Yahoo! and our other sources. With this greater breadth of compelling content, we’re excited to give our users even more opportunities to learn and connect. This feature now gives users an even better social media marketing experience, allowing an easy way to discover relevant and interesting people and publishers to follow on Twitter, personalized to their interests and preferences. From music to sports, news to entertainment, we’re committed to delivering our users the very best of the web, and our continued partnership with Twitter is an exciting leap forward in our endeavors.”

The search engine giant is known for their commitment to bring the very best in news and delivering content.  The social media marketing integration will begin throughout the next few days coming soon to a desktop or mobile device near you.

Google Glass in its First Stages of Integrating with Social Media Management

social media managementEven though Google Glass is not available commercially, it already has a second update out.  The first version of Google Glass experienced a number of difficulties and issues.  The latest update fixes a significant amount of previous issues and is on its way to becoming almost flawless before its public debut.  Being the social media nerds we are, what we found most interesting, in particular, are the social media management tools now available pertaining to Google Plus.


According to an article from Phandroid the Google Glass Explorer Edition latest XE5 features include:


  • Change to sync policy: require power + wifi for background uploads
  • Crash reporting
  • Incoming notifications on social media network Google + such as, direct shares, comments, +mentions, including ability to comment and +1
  • Incoming Hangout notifications
  • Transcription of queries & messages is now wicked-fast
  • Long-press to search from anywhere in the UI (no longer just from off)
  • International number dialing + SMS
  • Hop animation on disallowed swipes in the UI
  • New On-Head Detection calibration flow
  • Show device Serial Number on Device Info card
  • More reliable estimation of battery charge remaining
  • New recipient-list mosaic


If you’re still clueless on what Google Glass is, it is a prototype, titanium-framed wearable computer.  With a price tag of $1,500, the item has been a hot item with more than 10,000 units now being shipped to beat testers.  With the ability to carry out tasks otherwise done on a computer, this now sparks the question, could the future of social media management be easily carried out through Google Glass? Could we say goodbye to computers and desks?

Fun With Social Media Marketing: Twitter Abbreviations

social media marketing servicesIn a world of ever-expanding technology and the popularity of social media, abbreviations have been spreading like a wildfire.  LOL, BRB, ROLF, we’re sure by now you have heard of these abbrevs (or should we say abbreviations).  However with social media marketing and networking sites popping up left and right, each channel now has their own form of abbreviation “dictionary.”  Some of these abbreviations have become important enough to integrate with social media marketing strategies such as “DM”.  “DM” is direct message, many brands “DM” users who tweet them with concerns or questions; essentially has the same function as private messaging.


Check out these common Twitter abbreviations.  Are you a fan of using abbreviations?


• B4 = Before

• BFN = Bye for now

• BGD = Background

• BH = Blockhead

• BR = Best regards

• BTW = By the way

• LOL = Laugh out loud

• MM = Music Monday

• MIRL = Meet in real life

• NBD = No big deal

• NCT = Nobody cares, though

• OOMF = One of my friends/followers

• ORLY = Oh, really?

• PLMK = Please let me know

• RTQ = Read the question

• SFW = Safe for work

• SMH = Shaking my head

• TYVW = Thank you very much

• W or W/ = With

• W/E or WE = Whatever or weekend

• WTV = Whatever

• YGTR = You got that right

• YOLO = You only live once

• YOYO = You’re on your own

• YW = You’re welcome

• ZOMG = OMG to the max



Social Media Marketing: How to Organize a Successful “Tweetup”

social media marketingAs if social media marketing  wasn’t cool enough; ever heard of tweetups? A tweetup is like a gathering for those who Twitter. Normally we connect with friends online after we meet them, however, Tweetups is similar to online dating, you converse with someone before even knowing them. Tweetups are great for networking, learning social media management and marketing as well as meeting those with similar professions, interests and more.

Check out thesetips from Mashable on throwing the #coolest Tweetup on the block:


1. Utilize your Twitter network as a way to drum up support, help and ideas. The number of PR and marketing people on Twitter now is astounding. Use their collective wisdom and networks to create buzz and support for your event.


2. Actually visit the venue. Seems incredibly simple right? But not everyone takes the time and effort to actually visit the bar, conference room, or park where the Tweetup will happen. I’ve never heard of anyone making a great business connection at a dark dive bar.


3. Plan for more people to show up than you think. It’s Twitter. These people do know how to spread the word better than anyone.


4. Ensure a few core people/speakers are at the event.


5. Use Email. Even though it supposedly has fallen out of favor, having the contact information for a variety of individuals is beneficial for all involved. You can keep this core group informed of developments.


6. Use a service like Eventbrite, Amiando or to organize your guests, collect donations and otherwise provide shareable content. It takes all the legwork out of the administrative work that a large Tweetup entails. If you are planning on a smaller gathering…this may not be necessary and you can use Facebook or your blog to organize.


Tweetups, like mixers, are great to bounce social media management ideas off of each other.  What better way to learn about social media!

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