Increase Visibility

YouTube Tues: Unicorn Commercial via Public Storage

Mike Svetlic — Tue, 21 Feb 2012 23:07:54 +0000

When creating an editorial calendar, it’s important to keep it fresh for fans, followers and friends. Every Tuesday, we will post about one of Increase Visibility’s favorite YouTube videos.

This past weekend, I saw a commercial for Public Storage. One should understand by now that YouTube is the second largest search engine and potential for videos to rank utilizing Search Engine Optimization is enormous. Public Storage has produced some pretty funny commercials but lacked to fully optimize their videos.

It’s like a cake with no icing!

Submit your favorite videos to be featured to mike@increasevisibility.com or connect with us on YouTube.

VIDEO: Increase Productivity with Targus Versavu iPad2 Keyboard and Case Review

Mike Svetlic — Fri, 17 Feb 2012 18:21:07 +0000

This is a product review from Increase Visibility for Targus Versavu Keyboard and Case for Apple iPad 2, Wifi / 3G Model 16GB, 32GB, 64GB, THZ084US (Black/Gray).

Overall a fantastic option for a case and keyboard combination. Looks cool, very functional and great for work on-the-go. Also includes a sleeve to store a pen in the binder for the paper traditionalists.

Case can be found at http://www.amazon.com/Targus-Versavu-Keyboard-Apple-THZ084US/dp/B005DEW4BQ/ref=dp_ob_title_ce

Do you have any accessories worth sharing?

How to use Google’s Free Keyword Research Tool – 5 Easy Steps

Mike Svetlic — Wed, 15 Feb 2012 18:00:42 +0000

1. start with general search terms
2. select most relevant suggestions
3. refine your search
4. download search terms
5. create table in excel

Reasearching Keywords allows one to identify opportunities online. The increase in long-tail searches means more opportunities for companies to snag key URLs. Make sure you know what keywords to focus on and why!

YouTube Tuesday: Valentine’s Day Contracts in Social Media

Mike Svetlic — Tue, 14 Feb 2012 16:33:22 +0000

Today is Feb 14 which also means it’s Valentine’s Day. I was doing some research on Social Media and Valentine’s Day and I found a couple clips and wanted to share with our community…enjoy and Happy Valentine’s Day from everyone here at Increase Visibility.

Social Media Saves Valentine’s Day | Socialnomics

A Valentine’s Day Contract – Social Media Style

2012 Super Bowl Statistics in Social Media

Mike Svetlic — Tue, 07 Feb 2012 22:45:31 +0000

So another football season ended last weekend. Super Bowl 2012 might be over, but the impact it made on the media world continues to show online.

According to Metro, Super Bowl 2012 was the most tweeted about sporting event in history, seeing an estimated 13.7 million tweets about the game over the course of the 5 hour televised program. (Talk about engagement!)

As if the game wasn’t exciting enough (A heartbreaking Safety in the 1^st quarter; the final game winning points) but the Super Bowl commercials made a splash as well! Each brand that was featured during Super Bowl 2012 got its very own spot on Brandwatch, describing the type of buzz each commercial (and its brand) got. Check out those rankings!

Brands like Coca-Cola, Kia, and Walt Disney are all featured, each getting a ranking of 6, 13, and 10, respectively, out of 38 brands.

So, Tom Brady might not have led the Patriots to victory in the 2012 Super Bowl, but hey, at least he can say he played in the most tweeted about Super Bowl in history! Congrats!

Super Bowl XLVI Sees Huge Mobile Activity

Marcus — Mon, 06 Feb 2012 20:49:23 +0000

As you probably could expect, mobile users were out in full force during Super Bowl XLVI yesterday.

Even as the New York Giants mounted a close come-from-behind victory against the New England Patriots 21-17, Twitter saw massive activity in the final minutes of the game.

Twitter was spitting out approximately 15,000 tweets per second during the final three minutes of the game.

In terms of Twitter activity, other highlighted real-time trend spikes came during Madonna’s halftime performance, which drew about 10,000 tweets per second with an average of 8,000 tweets per seconds for a solid five-minute period.

From the Royal Wedding last year to the death of Steve Jobs, yesterday’s broadcast of Super Bowl XLVI generated more tweets than any other event in modern sports and entertainment history.

What was your Twitter experience during the Super Bowl? Did you use your mobile device to tweet or react to the big game?

8 Tips on How To Grow Your Customer Base with Local Marketing

Marcus — Thu, 02 Feb 2012 17:45:56 +0000

Businesses are seeing exponential results in Local Marketing.

Local marketing is key for any SMB, Enterprise level business or Multi-unit Franchise. As more and more of us turn to location based services to rely on directions and local reviews, it is imperative to align your brand and core message with a consistent and non-varied set of information. A successful Local Optimization campaign relies on absolute consistency and expertise in technology. Make sure you do it right the first time, or hire a firm like Increase Visibility to manage your local campaign with the professional results you expect from the nation’s premier Digital Marketing Agency.

1. Keep it Consistent
Consistency is important so the search engines can recognize your business accurately. Do you want to help the search engines, or confuse them? Obviously you want to help them, so you will want to review your core message and make sure every single detail, in every single listing, is the exact same. A minor detail such as Suite 100 vs. Ste 100 can make a huge difference. Google can, and many times will, recognize this as a different address. Don’t squander your opportunities with inconsistency.

2. Google Places
Create your Google Places listing. Wait at least a week after your listings have been fully completed, and then submit to Google Places. The reason for this is so Google has time to scrape all of the other
listings, thus giving it more authority right off the bat.

3. Build those Links
Include link building in your local search marketing optimization strategy. Use geo-specific keywords for the anchor text. It is best to acquire these links from other local businesses in the area, websites optimized with the same geo-specific location, or niche directories. Guest blog posting, creating social links, and placing content on article sites are useful tactics as well.

4. Optimize your Site
Optimize your site with geo-specific keywords. It is important to do this at the same time you begin your link building campaign. Be sure to have your address listed on every page, with a local phone number included.

5. Create Geo-specific Pages
Create location pages on site for multiple locations. If you have multiple locations, consider creating individual optimized pages on your website for each location. Not only does it help your customers find out information on the location closest to them, but it also clearly indicates to the search engines that you have multiple locations. Please note that you will want to create separate directory listings for each location as well.

6. Get Blogging
Use geo-specific keywords in your blog posts. If you’re not blogging yet, you should be. Blog posts containing your geo-specific anchor texts, or about your different locations in general can help boosts your rankings. Consider linking to your Google places listing as well. Be sure not to overdo this though, and only include it when it seems natural.

7. Be Social
Create a local business page on Facebook for each of your locations. But don’t just set it up and expect it to grow. Start by adding the Facebook button to your site and in your email signature to drive your website visitors to it. Ask your family, friends, and colleagues to like your page to give it that initial boost. If you have the budget, consider adding local fans utilizing Facebook’s advertising pay per click or pay per impression options. There are endless ways to promote your local business, but we’ll save that for another blog post.

8. Encourage Feedback
Last but not least, customer reviews are a very important part of your strategy. Ever notice how your biggest competitors who are ranking well in Google Places have tons of reviews from customers? Reviews play a huge role in impacting search engine rankings, so you should encourage feedback from anyone you’ve felt has had a good experience. If by chance your business gets a negative review, be sure to address it professionally and in a way that’s going to convince that customer want to come back and give you a second try.

Let’s keep the list going. What suggestions do you have to increase visibility of a local business?

This Just In: Facebook Makes Money From Advertising and Games

Mike Svetlic — Wed, 01 Feb 2012 23:50:12 +0000

Facebook Set To Launch IPO

Facebook announced an Initial Public Offering (IPO) today to enter the stock market seeking approximately $5 billion in revenue from selling it’s shares. Facebook acquired $3.71 billion last year, up 47% from 2010. The 88 percent Year Over Year growth was mostly due to a 69 percent increase in display ad revenue. Ads delivered on the platform surged 42%, with the price of ads delivered up 18%.

“In the fourth quarter of 2011, we increased the reserve price (i.e., the minimum price threshold) in our advertising auction system in order to reduce the frequency with which low quality ads are displayed to users. This change caused a reduction in the overall number of ads shown and increased the average price per ad as a result of factors including the removal of ads with bids that were below the reserve price and some advertisers raising their bids in response to this change.“

Not only does Facebook cash in on advertising, they are making money on every city you build or farm you rake. Revenues from online gaming giant Zynga accounted for 12% of 2011 revenues. No other company has ever accounted for more than 10%. Games in Zynga use Facebook Credits instead of dollars which encourages younger generations to think they’re paying in Monopoly money. Facebook makes 30% from credits sales.

Increase Visibility announces strategic partnership with Keller Williams Realty

Marcus — Sun, 29 Jan 2012 02:52:06 +0000

INCREASE VISIBILITY IS DIGITAL MARKETING AGENCY OF CHOICE FOR OVER 80,000 AGENTS.

Increase Visibility, an award winning full-service digital marketing agency, is pleased to announce their newest strategic alliance. Keller Williams Realty, the second-largest residential real estate company in the United States has chosen Increase Visibility as partners to service their agents and clients around the world.

Keller Williams Realty, with over 80,000 agents in over 690 market centers in the US and Canada, will now have exclusive access to Increase Visibility’s cutting edge digital marketing expertise.

Increase Visibility will make available a variety of services including SEO, PPC, Social Media Marketing, Mobile Marketing, Local Optimization, and Web Development to support the Keller Williams agents and clients around the world. Backed with the most expertise in the industry, these multi-tiered internet marketing campaigns will allow Keller Williams realtors to increase website traffic, raise brand awareness, engage with prospective clients and compete for more business opportunities around the country. The full Increase Visibility review of agent sites and technology will be performed throughout the country via webinars, training and taking advantage of the exclusive IV Pay-Per-Click management platform.

About Keller Williams Realty: Keller Williams Realty was founded in 1983 by Gary Keller and Joe Williams. The company, which began franchising in 1990, has an agent-centric culture with the mission to build careers worth having, businesses worth owning and lives worth living® for its associates. Find more information online at http://kw.com

About Increase Visibility: Increase Visibility is a nationally renowned Digital Marketing Agency striving to present the best technological services and applications available. Employing search and marketing professionals to work directly in Southern California, they do not use outsourced work from China, the Philippines or India as a part of the staff. Their team is centrally located in one main office in beautiful Orange County, California. Recent awards are a reflection of hard work and dedication to valued clients. Last year Increase Visibility was named to the Inc. 5000 list for the second straight year and is among the fastest growing privately held companies in Orange County. Find more information online at http://increasevisibility.com

Why Your Company Should Utilize Social Media to Publish Online

Mike Svetlic — Fri, 27 Jan 2012 21:04:27 +0000

There are many questions about the ROI of social media because most companies jump in without a strategy. At Increase Visibility, social media is integrated with Search Engine Optimization to find the greatest opportunities for your company to rank for revenue generating keywords. Gone are the days when SEO was simply enough…optimized quality content has to be created on a consistent basis.

Some of the biggest challenges that face marketers today are Time, Knowledge and Resources. “Even if we do start, what should my company write about? Who handles what? Should we hire an intern? What if people don’t share?”

Our strategies are based on research, traffic and competition to find opportunities online to increase visitors, leads and sales.

1. Increase SEO and Page Authority
2. Acquire Vanity URLs
3. Develop Thought Leadership
4. Build branding and awareness of targeted consumers
5. Customer Support/FAQs
6. Product Marketing/Educating Consumers
7. Utilize Mobile Platforms
8. Engage in conversation already happening
9. Customize Promotions
10. Create brand advocates
11. First Mover Advantage

Once opportunity is identified, content on your website will be shaped based on your target keywords.