SEO vs PPC : Which Provides You The Best Value?


If you are checking the internet for some advice or tips to improve your online marketing strategy then you will probably find plenty of articles boasting that SEO is the best way to get more traffic and also plenty of articles that say PPC is the best way to get more traffic.  This can be confusing.  Does it mean that both of these online tools are good for improving your web traffic? Is one perhaps better than the other?  Well, perhaps this article will shed some light on your present situation and help you determine which solution will give you the most monthly visitors to your website and in the end; the most sales.

Understand The Main Goal

When an internet user is looking for information online, he or she will enter certain keywords into a search engine and will then redirect back to different websites listed on the results. The main goal of SEO and PPE marketing tools is to get listed under the top three of a search engine’s results because very few online users venture beyond this point.  Google is the most popular search engine by far and most businesses invest quite a lot of money, time and effort to be number one on Google’s search engine results because it improves their traffic and boosts the likelihood of getting sales.

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What Exactly Is SEO

SEO (Search Engine Optimization) is a strategy that marketers use to optimize a website, a website’s ranking and their organic reach.  There are over 100 different techniques that you or an SEO expert can use to boost your SEO ratings.  Some of the methods include the following strategies;

  • Keyword analysis and usage
  • Backlinks on other websites and blogs
  • Optimization for mobile searching and browsing
  • Internal link building
  • Optimization for voice search
  • Guest posting
  • Website design improvement
  • Website navigation improvement
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What Exactly Is PPC?

PPC (Pay Per Click) involves paying for advertising space on other websites and bidding on certain keywords on search engines so your website will be listed higher on the results.  Google AdWords is one of the most popular and commonly used PPE service providers.

What Is The Difference?

There are quite a few differences between SEO and PPC and you need to understand these differences when you choose the right option at the right stage to get optimized results for your business.

Difference In GEO position – SEO involves boosting your website, visibility, popularity and brand naturally by getting plenty of widespread coverage on different websites, blogs, social media sites and more.  PPE is much more targeted since you have budget limitations.  When someone searches a keyword on a search engine a website with good SEO rankings will appear high despite the location where your PPE ranking might be limited to certain geographical areas and might not even show up in a different place.

Difference In Result – SEO takes a while to build (at least three months) but often has much longer lasting result.  PPE is quick which is especially useful for a new startup business.

Difference In Overview – SEO rated websites are often higher rated or more valued much more by the public because they generate their popularity by providing good services for a long time and by sticking to good marketing strategies for a long time.  PPE sites can often be seen as cheap and unreliable since their ratings are paid for.

Difference In Price – Both can cost you a lot of money if you are using an SEO expert to improve your website rankings for you.  SEO can however be more affordable if you can do some of the work yourself and SEO has much longer lasting results.  PPE can also be great value for money because it is much easier to reach your precise target audience quickly which boosts your chances of getting instant sales.

Which One Is Best?

Both of these techniques have some pretty fantastic benefits which make it pretty hard to say that you should be avoiding one.

PPE is the best way to give a new business a head start because you can rely on immediate traffic to your site which boosts the chances of getting good sales a lot faster.  Google AdWords also offers an online training course for PPE that will help you maximize your traffic result and cut back on cost as far as possible but if digital marketing simply isn’t your cup of tea then there are plenty of virtual assistants or professional marketers that can do everything for you.

SEO is also important for your business and might even be more important than PPE since it provides a more credible vibe and longer lasting result.  SEO is also fantastic for improving your general service delivery, your general client interaction and the overall efficiency and functionality of your service delivery and website.  Proper SEO might take a lot longer to accomplish but will be a lot more rewarding in the end.  You can also consider an SEO expert to boost your website rankings faster and more efficiently.

Could The Two Be Combined For Maximum Effect?

A combination of PPE and SEO is the best thing any business can do when it comes to boosting your website rankings.  PPE is fantastic for starting up a new business because it puts you first and helps you get good traffic right from the beginning. This solution is also fantastic for businesses that are looking for a boost in traffic and especially for special occasions like celebrations, sales and much more. SEO however shouldn’t be neglected.  It is always good to build a strong website and online presence and to get as much organic reach as possible, especially since PPE can end up being a bit expensive in the long run.  By combining PPE and SEO you get a good boost for a new business and you are building a credible and sustainable marketing campaign for an ultimately secure website and a positive high ranking for a long time to come.


Seeing Diminishing Returns? Here Are 7 Advanced Optimization Tactics

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It can be quite devastating to see your website traffic and conversions diminish after putting in a lot of hard work, time and effort in your marketing strategy.  But the problem doesn’t necessarily lie with your marketing content or your marketing methods.

Your website’s ranking might be to blame for the drop in interest in your business.

Every person that wants to find information, buy a product or find a service will use a search engine like Google to get ahold of the information they need.  They will type in certain keywords in the search engine and link back to websites listed on the results.  Only about 9% of internet users will check out a second page on a search engine’s results and most people don’t venture beyond the first three websites listed on the results. This means that if a client enters a certain keyword (related to your business, product or service) they will only visit your website if you are listed amongst the top three results.  And it is no easy task to get this type of high ranking.

Give These 7 Advanced Optimization Tactics A Try

Search Engine Optimization (SEO) techniques are used to boost your website’s general rank on Google so your business will be number one on the search results and be most likely to get clients.  There are over 100 SEO techniques that you can apply to boost your website rankings but these 7 advanced tactics are the easiest and most effective;

1. Do An SEO Audit On Your Website

You cannot expect to get an accurate prescription of medication for a disease if you don’t have a doctor to identify exactly what is wrong with you.  The same principle applies to your website.  How can you fix a problem if you don’t know where the problem is?  The best thing you can do for your website is to do an SEO audit on your site so you can identify problem areas and learn where you can improve.  Here is a quick audit checklist that you can do right now;

  1. Does your website have SEO titles and descriptions?
  2. DO all of your pages have SEO keywords?
  3. Are you using the right keywords?
  4. Is your web URL short, sweet and relevant?
  5. Are your pages and blog posts correct complete with headings, subheadings, paragraphs and a call to action?
  6. Is your design modern and good looking?
  7. Did you use enough images and multimedia in your content and articles?
  8. Did you use keywords on images and graphics?
  9. Is there links in your content

2. Stay Ahead Of Trends

Google ranks websites with fresh, engaging and relevant content much higher.  This means that your content should be better, more interesting, more informative and more appealing than the content of your competitors.  Find out what your customers want to know, what they like to see and start using this type of content.  It might be good to check your biggest competitor’s content or to scout Google AdWords for the most popular content for your keywords so you can learn to identify what content your readers actually like.

3. Optimize Your Landing Pages

Your landing page or pages are the pages that clients will immediately view when they click on a referral link on another website, blog, email, advert or banner ad.  If your landing page isn’t captivating, engaging and interesting then all of your SEO techniques will be to no avail because your client won’t commit.  Ensure that the landing page contains the content that your client most likely want to see and put some effort into your design and content so your landing page will be more captivating.

4. Your Website Needs To Function Well On All Platforms

A great variety of devices like tabs, laptops, desktops and even smartphones are used to access the internet.  Your website needs to function well on all of these platforms so users can navigate, engage, shop or read your information without a hassle.

5. Start Using Infographics & Videos

Infographics and videos are currently incredibly trendy because customers get more information much easier.  Start investing in informative infographics and videos and use these on your website.  The great thing about these types of marketing content is that it is reusable since you can also use your infographics on email, social media and even during business deals to help clients enjoy an easier shopping experience.

6. Identify And Use Keywords

Keywords are an absolute must for SEO.  It is important to identify the best keywords for your specific business or blog.  Use Google AdWords so you can find out what keywords are most relevant to your product and service and start using your keywords in all content.  Your keywords should appear in headings, inside blog articles, in advertisements, as description on social media sites, as description on images and basically anywhere else you can stuff them in.

7. Use Deep Linking

Deep linking is another terrific SEO tool that will boost your individual page rankings.  With deep linking you set up links within blogs and web pages that link back to your other web pages.  This way you are navigating clients to more of your business information, products or services and you are boosting your other pages’ rankings at the very same time.

Another important tip is to keep trying.  Trends change, marketing strategies develop and you need to constantly switch up your game so you can stay ahead of competitors.  These seven advanced optimization tactics are without a doubt the best tactics that you can try right now but they are not the only tactics that you can use by far.  It is predicted that social media post rankings will soon also affect your SEO rankings for the better and might just generate traffic to your webpage through search engine results as well.  This means that you probably should try to incorporate your SEO tactics on your website and on your social media sites as well so your business can have the best chance of getting the most clients possible.


The 10 Essential Skills Every Marketing Professional Must Have

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One of the perks of our fast developing digital world is all of the fantastic online job opportunities that are now available.  After all, who doesn’t want to work in their slippers and bunny pajamas?  There are quite a few virtual professions to consider these days but digital marketing is probably one of the most lucrative industries to consider if you really want to work on a freelance basis.

All you need to earn a great income is a computer and a good internet connection right?

Well, perhaps it isn’t quite as easy.  If it where that easy then everyone would probably be doing it. To be a successful marketing professional you need some serious digital marketing skills and it is going to take quite a while to build yourself a strong and credible reputation.

Being a successful marketer is all about your experience and the numbers that you can show. Businesses don’t care about your charming personality or your great look.  They care about two things; high conversion rates and lots of website traffic.

Here is a quick list of essential skills that you need to have before considering going into virtual marketing;

1. SEO Skills

Search Engine Optimization (SEO) skills is one of the basic skills that a marketing professional simply must have to be successful.  93% of online users will use a search engine to locate the business, service or product that they are seeking for and since hardly anyone ever scrolls past the first page of a search engine’s results the competition for high rankings is still quite steep.  SEO skills involve much more than just keyword optimization.  There are over 100 different SEO techniques that you can apply to boost a website’s ranking and it is the marketing experts job to identify the top techniques, to apply them and to test their result.

2. PPE Skills

Pay Per Click (PPE) skills is also incredibly high in demand.  Everyone knows that organic leads are incredibly hard to generate and most people realize the importance of using advertising platforms like Google AdWords or Facebook Ads to boost your business popularity and ratings.  PPE marketing also gives you great value for money if you really know what you are doing because you get great results and you can target your audience easier.

3. Social Media Management Skills

Billions of people spend a lot of time on social media on a daily basis and practically all businesses today has a social media account that they use for brand recognition, product sales, advertising, promoting and much more.  Needless to say; you really do need serious social media management skills along with other skills like the following;

  • Time management skills (You know how easy it is to lose track of time when you are having fun on Social Media)
  • Analytical skills so you can monitor and evaluate your success
  • Sales and customer service skills since you will be interacting with many online clients
  • Creativity skills because you will be responsible for advert designs
  • Organization skills since you will be dealing with a lot of different client profiles

4. Email Marketing Skills

Email marketing isn’t quite as popular as it used to be but it is still one very handy marketing tool, especially since it is so important to interact with recurring clients so you can keep their interest.  For email marketing you will also require quite a vast range of skills including creativity or design skills because you will be creating a lot of email content, data processing skills, organization skills, analytical skills and much more.

5. Mobile Marketing

Mobile marketing is definitely a great job to consider since there is less competition and a high demand for mobile marketers.  The total mobile marketing estimate is about $10.46 billion. For mobile marketing you do need fantastic communication skills, great people skills and a terrific understanding of your sales products.

6. Analytical Skills

Being a marketer is about much more than just following instructions.  You need to be able to analyze the results of all of the marketing techniques you apply.  Very few marketers know how to measure the effect of their marketing techniques especially in the case of SEO marketing where there is no precise way to monitor your success.

7. Content Marketing Skills

This is a rare but critical skill.  It is hard to get people to stay interested in a business, product or service.  You need to constantly come up with new, fresh and innovative ideas, you need to engage with the public and you need to be able to create new and fresh content on a daily basis.

8. Automated Marketing Skills

Online marketing tools make it a lot easier to schedule marketing posts so they will appear at the right time, on the right pages and for the right clients.  It is however quite hard to get the same software application to cooperate with different types of sites and social networks and that is exactly why automated marketing is a skill set that all good marketing experts need, especially if they are dealing with more than one client

9. People Skills

Marketing involves a lot more interaction than you might think.  The ideal of working virtual is to sit there in your little comfort zone without having to dress up or put yourself out there to but the reality is very different.  You need people skills to get clients, to maintain your clients and especially to successfully market and manage social media accounts

10. Creativity & Design Skills

Sure, you can probably hire a professional graphic designer to do all of your ad designs, web improvements and more for you but in the end you will be spending a lot more on designing than what you are actually making.  You need good design skills to be a marketing professional because you will be responsible for creating most of the content that goes online on especially social media channels.

This is quite a handful of skills that you probably never even thought of when you considered becoming a digital marketer right?  Well, the good news is that these skills, like all other skills, can be learned. You simply have to have a keen interest in marketing, stay ahead of all the latest marketing trends and changes and start developing these skills by taking some online classes.  The hardest part about becoming a marketing professional will be to gain experience and to make your mark out there in an already buzzing digital world that is stuffed with online workers.


How To Get More Search Traffic To Your Blog – 10 Strategies

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It is important to get good blog traffic for various reasons.  With more blog traffic you promote brand recognition, you boost your overall product or service popularity, you boost your rankings and your blog is the golden lead that links back to your website which leads to sales.  But getting lots of blog traffic is easier said than done.  To boost your blog traffic you will have to invest some cash, a lot of hard work and a lot of time but in the end it will definitely be worth every penny you spend, every bit of research work you do and every moment you spend on developing your blog and content.

There is one incredibly important thing to remember about blog traffic; You get more than one kind of blog traffic namely organic traffic and paid traffic.

You get paid traffic by paying for advertisements, boosted posts, boosted shares and much more.  The best sources for paid traffic include the following;

  • Facebook advertising
  • Google AdWords
  • Banner ads
  • Twitter ads

While paid traffic is absolutely fantastic to give your blog traffic a boost when you are starting out it is organic traffic that you need to be focusing on.

Organic traffic is blog visits you get naturally.  There can be several sources for organic traffic including the following;

  • Search traffic from browsers like Google
  • Referral traffic when someone clicks on a link on another website or blog that redirects them back to your site
  • Direct traffic when someone clicks on a URL that you included on your advertisements or in your emails

10 Strategies To Get More Search Traffic To Your Blog

Search traffic is generated when a visitor searches certain keywords in Google and then clicks on the link so they can access your blog. It is critical for your blog posts to reflect on Google’s first page since 91% of internet users don’t go to Google’s second page.  In fact, most people don’t check beyond the first three results on Google which mean that your blog needs to have a great ranking.   Luckily you only need two things to be ranked number 1 in Google;

  • You need the best content
  • You need the most relevant content

Here are the top 10 strategies to boost your online ranking and get the highest search traffic possible;

1. Use Pillar Articles

A lot of bloggers will stuff their pages with content just to make their pages seem busy.  This is a complete waste of time.  It is much better to have one pillar article that covers everything in that specific topic rather than ten other articles.  Take your time when creating blog articles and ensure that your content is great, relevant, interesting and useful.

2. Refresh Your Old Blogs And Information

Google loves new and fresh content and will rank you much higher if your content is always up to date and new.  Scan through old blogs and see where you can improve your content.  You can edit the content, add more information, add more images or graphics and incorporate more relevant keywords in your article.  When you publish your old article to a new date you won’t lose any of your previous client reaction, shares or comments.

3. Crosslink Between Articles

Blogs can sometimes be hard to navigate when there is a lot of content.  When you crosslink other relevant articles on your blog to your new blogs, clients can navigate easier, you will capture their attention for longer and you will get more action on your blog.

4. Boost Your New Posts

Spending a bit of cash is inevitable if you want good success. Boost all your new or refreshed posts by using successful tools like Facebook Ads and especially Google AdWords since you want to generate more search traffic.

5. Use The Right Keywords

When someone searches Google for information they will enter certain keywords and search based on those keywords.  You need to identify what these top used keywords are for your specific product or service and you need to start using these keywords in post headings and within your blogs.  This will boost the likelihood of getting links to your blog. LSI Keyword Generator is a terrific online tool that you can check out to find the most popular keywords for your specific business or blog.

6. Look For Content With High Rankings For Your Keywords

If you check out Google AdWords you will find their keyword planner tool.  This tool can be used to find popular content for the specific keywords you are planning on using.  The most popular content will give you a terrific idea of what clients want to read so you can create engaging, relevant and interesting content that is most likely to attract attention.

7. Be Consistent

It is important to regularly update your blog as well as social media accounts because this is the only way to keep your readers interested and will make your business or blog seem active and buzzing.

8. Use Better And More Images Or Multimedia

People are visually stimulated.  When you include better images in your posts everyone will like the content much more.  Add relevant multimedia like graphs and more to your blogs and you will also make the information much easier to process.  Images are also terrific for boosting search traffic since many internet users will use Google’s images section to find what they are looking for.

9. Blog A Lot

A lot of blog activity is always good for your business or blog.  This shows client’s good activity on your blog and Google loves the constant flow of new and fresh content for example generated by content specialists like the viral content lab.

10. Refresh Strategies Frequently

It is also important to frequently consider the success of your strategies.  If a certain strategy isn’t working for you or doesn’t have good success then you should look for an alternative method.

These ten strategies might not be 100% foolproof especially since marketing trends are constantly changing and improving but they are bound to give you terrific results for your blog and you are bound to see a positive change in your traffic within days.  Put these strategies up to the test and see how your business and blog grows and how your online ranking improves.


A Comprehensive Guide To Link Building Techniques


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 This guide is going to show you exactly what backlinks are, what they mean to your website and how you can get more backlinks the proper way. Following these simple strategies will help rank your website higher on Google while the wrong techniques are basically going to earn you a ban from Google. You’ll understand this better after a reading this article.


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 1.1: What Are Backlinks And Why You Need Them?

1.2 Link Building And Ranking Higher On Search Engines

1.3 Why Writing Great Content Is So Important To Get High-Quality Backlinks


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2.1: Good vs Bad Link Building Strategies

2.2: Guest Posting: A Key Element To A Link Building Strategy

2.3: Infographics: How To Build Links Using Infographics

2.4: Email Outreach: The Smart Effective Link Building Approach

2.5 Advanced Link Building Tips


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3.1 Factors That Determine Page Strength

3.2 Domain Authority: Measure Your Website’s Strength

3.3 Relevancy: A Vital Factor For Link Building Success

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7 Amazing Tools To Measure Your Back Link Profile

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A lot has been said about backlinks but the most vital fact remains that backlinks are a powerful determinant of how well your website will perform on Google search.Backlinks are an essential part of search engine optimization and are often utilized to get the best ranking results. Due to the critical nature of backlinks, many website owners are highly interested in the subject.

They want to know what exactly backlinks are, how they can build backlinks and basically, how they can use the power of backlinks to increase the ranking of their website on Google.I believe that you like many other website owners want to know more about backlinks and how you can get several of them. It’s very likely that you’ve come across several tips and tricks from self-acclaimed experts who might have left you mostly confused. When I started on backlinks, I was just as confused as you are by most articles. I felt like a Stone Age man reading chemistry for the first time as I read through most of these articles.

Well, that’s in the past now. After much sweat and lot of frustration, I finally began to grasp what backlinks were and how to go about getting them. Right now, I’d like to call myself a backlink pro. You know what? Anyone can become a backlink pro too with the right information. I’ve taken my time to put together this quality, easy to understand information on backlinks. This paper is going to show you exactly what backlinks are, what they mean to your website and how you can get more backlinks the good way. What? Yes, there are good and bad ways of getting backlinks. The good way is going to rank you higher on Google while the bad way is basically going to earn you a ban from Google. You’ll understand this better after a couple of pages.

Like I said, this paper would help you understand exactly what backlinks are and how to go about building them so I’d like to start out with explaining what backlinks are and why you need them.

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 Chapter 1.1 What Are Backlinks And Why You Need Them?

[/vc_column_text][vc_single_image image=”7016″ img_size=”full” alignment=”center”][vc_column_text]Backlinks are simply incoming links to your website. Backlink can also be defined as a link your website gets from another website.[/vc_column_text][vc_column_text css_animation=”right-to-left”]Example Of How Backlinks Are Created

Website A is a social media blog and it gets a backlink (through hyperlinks in an article or reviews) from Website B which is a prominent and high ranking social media marketing review blog or website. This will gain Website A valuable, natural, and relevant backlink.

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Backlinks are a huge determinant of a website’s importance in search engine results. This is why backlinks are a very vital part of your website’s SEO ranking. Search engines like Google calculate website rankings using several factors when displaying search results. Backlinks play an important role in determining the preference given to a website by these search engines. To clearly understand backlinks, it will be helpful to know the different terminologies associated with backlinks.

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Here is a glossary of terms often associated with backlinks:

  • Link Juice: Link juice is achieved when your web page links to any article on another website or website’s homepage.  This linkage is often described as “link juice”. Link juice improves both article ranking of your website and its domain authority.
  • No-Follow Link: No-follow link is achieved when a blogger uses a no-follow tag to stop their blog from passing link juice to another blog or page. The no-follow tag is often used when a blogger is connecting to an unreliable site.
  • No-follow Attributes: These are links that are provided in HTML code with a no-follow attribute. This attribute ensures that search engines can’t follow that so the link will not be classed as a backlink for the linked website. For instance, most forums and blogs owners know that a lot of entries and comments are published for the purpose of gaining new backlinks for a website. A lot of these forums and blogs frequently use the no-follow attribute for links placed on their website. This explains why your website’s backlink might still be poor even after creating links on many sites and forums.
  • Do-Follow Link: This is basically the opposite of a no-follow tag. These are default links in a blog post that pass link juice to the page it’s connected to.
  • Linking Root Domains: This is the number of backlinks coming into your website from a specific domain. Linked root domains are calculated according to the number of domains and not hyperlinks.
  • Low-Quality Links: Low-quality links are really bad for SEO and come from harvested sites, automated sites, spam sites, or even porn sites; these sites raise red flags on Google’s ranking index. This is why you should be careful when buying links.
  • Internal Links: Also known as interlinking, internal links are simply links from one page to another within the same domain.
  • Anchor Text: these are simply texts used for creating hyperlinks. Anchor text backlinks play a huge role in helping you rank for specific keywords.
  • Backlink Analysis: This usually involves using software to give you a clear view of your website’s backlink structure, including link type, source, industry, popularity, and link strength. And you can analyze all incoming backlinks to evaluate their potential for optimization.
  • Broken Links: This is a defective link is a link that doesn’t lead to anything. Broken links usually occur as a result of programming errors, temporarily unavailable websites, mistyped URLS, or if the web address connected to a link has changed. Defective links are bad for SEO because they diminish domain authority.
  • Domain Popularity: Domain Popularity refers to the number of backlinks from other domains that refer back to a website. No more than one backlink will be counted per domain. For example, in a blog about social media marketing, there are 20 different entries that have links to a specific website of a social media agency. Notwithstanding the number of entries and links, only one backlink would be counted for the blog in this case.
  • Authority Sites: An authority site is a simply a very high-quality website that is trusted and respected by people and search engines. Authority sites usually have tons of valuable content which make it useful to people and keep them coming back.

Now that you know exactly what backlinks are, I think the next step is to understand exactly why you need backlinks and the benefits they bring to your website, blog, and business in general.

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Why You Need Backlinks?

  • Branding: Backlinks usually serve as brand ambassadors of your website when placed on other websites. The presence of backlinks often project your  brand inform of new audiences and make them aware of your brand and its offerings. Backlinks are very beneficial for branding.
  • Authority: Backlinks help build your website into an authority site in its niche. Getting links from authority sites is an effective way to build the authority of your site and increase your website ranking. Usually, this is because the link is viewed as a vote of confidence by users and search engines.
  • Relationship Building: Relationship building is a core aspect of building a successful website online. Backlinks provide you with an avenue to build relationships with other businesses and most importantly, your audience.
  • Improves Organic Ranking: This is one of the most beneficial effects of backlinks. Backlinks help your website get better search engine rankings. This is especially effective if your content is getting organic links from other sites. It will signal to search engines that your content is highly valuable and that content will naturally rank higher on search engines.
  • Faster Indexing: Backlinks are very effective in helping search engine bots discover links to your site and crawl your site effectively. This is especially beneficial for a new website because these links would help search engines discover your index and discover your website faster.
  • Referral Traffic: This is a major benefit offered by all types of backlinks; do-follow or no-follow. Once you place a link on another website, people from that website often click on your link for more information, leading to an increased traffic on your own website.
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Chapter 1.2 Link Building And Ranking Higher On Search Engines

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Link building is a core part of Search Engine Optimization that involves acquiring inbound links from other websites that point to your own website. It’s simply the process of creating backlinks. As earlier stated, link building is a very important ranking factor and if your business is going to be found in organic searches, link building is an absolute must.

Understanding the best practices for link building will help your website rank on search engines like Google. In fact, Google’s Andrey Lippatsev revealed that inbound links and content are the top two search ranking factors for organic searches on Google. This why many website owners spend thousands of dollars on web agencies that promise great backlinks.

There are several ways you can build links for your website and they all vary in levels of difficulty. The fact however for effective link building is that it takes lot of time and hard work. This is because link building is a continuous activity, you don’t stop at one or two, you keep on building and establishing your authority in a specific niche.

In order to better explain the relationship that exists between link building and search engine ranking, I’ll walk you through the anatomy of a link and how search engines interpret links.

  • The Anchor tag: this is also known as the start of the link. The anchor tag opens the link tag gives search engines information on the link that is about to follow.
  • Link referral location: The “href” stands for “hyperlink referral,” and indicates the URL to which the link is pointing. This isn’t always a web page; it can also be the address of an image or even a downloadable file.
  • Visible text of link: This is also known as the anchor text. This is simply the clickable text in a hyperlink. The anchor text is usually indicated by an underlining or blue color which indicates that it is a clickable link.
  • Closure of link tag: This is the opposite of the anchor tag and basically signals the end of the link tag to search engines.

The Relationship between Link Building and Search Engine Ranking

Understanding the relationship between link building and search engine ranking will help you know exactly how the links you create will result in a higher ranking on search engines.There are two basic ways search engines like Google use links:

  • To discover new web pages
  • To determine how well a page should rank in search results

When you create a web page, that page has to be crawled by search engines to determine its value and relevancy in search results. When search engines crawl your page, they extract the content of that page and add it to their indexes. While crawling your web page, search engines use different metrics that help them determine how well your page ranks for specific keywords. Google created a short video to explain its webpage crawling process.

When deciding how well your page ranks for given keywords, the search engines go beyond content to look at the number of links pointing to that page from other websites and also the quality of these websites with links that point to your own website. The rule of thumb is that the more high-quality websites that link to you, the more likely you are to rank higher on search engines.

Links have been a vital ranking factor for big search engines like Google as far back as the late 1990s. Back then Google used PageRank to measure the quality of a page using the number of links pointing to the page as one of its yardsticks. This strategy was so successful because it was based on the premise that a link was a vote of confidence about a page. The idea was that people would only link to a website if they found the information on it relevant.

However, a lot of people soon discovered how to manipulate PageRank and to make their websites rank higher on Google. Since this would mean that users would start seeing lots of crappy content in search results, Google acted fast by fishing out websites that were manipulating search results and sanctioning them. Google also began rolling out regular updates to make sure that only websites that actually offered great content and value ranked. The efforts by Google start to actively ranking only websites that deserved to rank led to the distinction between whitehat and blackhat SEO. I would differentiate between these two strategies in the next chapter. Knowing which link building techniques to use or avoid is a very vital aspect of link building.

For now, not even the greatest SEO masters know the full algorithm that Google uses to determine search results. However, there is a general agreement on some vital factors that constitute effective link building. These factors play a huge role in the quality and effectiveness of backlinks. If you are still not sure, you can always count on SEO professionals at the viral content lab.

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  • Lq: Link Quality: Links from various websites are rated differently. Search engines often consider the overall relevance, age and trust level of the linking site especially in relation to the content that surrounds it. Basically, if your blog is a social media blog, you’re more likely to get more quality link from trusted and relevant sites like Hootsuite or Neil Patel than you would from a blog that was just started a few months ago.
  • Lt: Link Text / Anchor Text: A website may have millions of links pointing to it and yet doesn’t rank for specific keywords. For instance, a website like CNN might not rank for “phones” but will rank for “news”.  Why? Many of the links pointing at CNN use the word “news” in the links while very few will use the word “phone,” since CNN doesn’t sell phones. Anchor texts basically give search engines a description of your website and its offerings. The fact is that you might not always be able to control the words people use to link to you, but you should always watch out for opportunities to influence anchor text, when possible.
  • Ln: Number Of Links: It’s common knowledge that link building is a game of numbers; the more quality and relevant backlinks you get, the more likely you’d be ranked higher by search engines. So the target is usually getting lots of links from different sites. A rule of thumb is that 500 links from one site will mean far less than 500 links from 500 different sites.

The last determining factor for effective link building is one that is very important. In fact, Google often says that the best way to rank isn’t by bothering yourself over its ranking metrics but rather by consistently offering valuable content. Content is single handily, the most effective tool for link building. Let’s take a look at just how much content plays a role in effective backlinking.

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 Chapter 1.3 Why Writing Great Content Is So Important To Get High-Quality Backlinks

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Content is the heart of effective backlinking. Content usually includes videos, articles, and infographics. Content offers a cost effective and very efficient way of building links. Here are some reasons content is so important for getting high-quality backlinks:

  • Content helps you to build brand awareness by providing information on your brand and its offerings.
  • People interact with the information provided by content resulting in high engagement.
  • Search engines like Google use metrics like how well a website addresses a niche and how valuable people find the content to build authority and relevance.

Most importantly, sharing information is the basic reason why people link to a website so content provides your audience with something to share.

It’s common knowledge that content is King but given the tons of valuable content out there, smart people are going from just creating valuable content to creating content that attracts value.

If you’ve been very active online lately, you’d discover that writing a great content isn’t enough. One time I spent weeks working on a blog post in my niche. I dedicated time, energy and a few tears to creating a 5000-word blog post on a common topic in my niche. I thought I was going to rank for sure but several weeks after publishing this content, it wasn’t getting any views and my website was definitely not ranking on search engines.

Creating the best content is no longer enough for your website to rank on search engines. Creating effective content calls for a lot of intricacies and very smart work or you might just have the best content that no one knows about. In the next few paragraphs, I’ll be walking you through how to make your content work for you especially in the aspect of link building.

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Maximize Your Website Content

The most important factor for link building is your own website content. Consistently building great content on your website will pay off when people start noticing your site. The key to making this work is focusing more on creating content that would generate shares coupled with making it easy for people to share your content.  You can achieve this by making sure your site has the necessary share buttons. This strategy can increase the number of links you get for your website.

Use Your Money to Spread Your Content

Your money plays a huge role in paving the path for your content to be seen by the world. Despite the ethical issues surrounding using the money for link building, it remains a very effective way to maximize the link power of your content.

Ross Hudgen argues that in some situations where money is offered, the quality of your content matters very little; although I believe in the power of money to create great links, I don’t completely agree with just paying to spread valueless content to people.

Despite the fact that money can buy you lots of links, you have to remember that every article you put out there with a link to your brand represents your brand and what you stand for. You might get links despite crappy content if you’re paying but I doubt that would convert much to loyal customers or audience.

That being said, some great ways you can use your money to generate content links include using channels like StumbleUpon’s advertising channels to acquire viral traffic. This will place your content in front of thousands of people and can even make that content viral. You can also tap into the power of local marketing by paying local blogs, forums, and websites to feature your content.

Tap into the Power of Outbound Content

Outbound content is simply content that you place on web pages other than your own. Outbound content is usually in form of infographics, whitepaper, widgets and the more popular guest posting. The key to building great links with outbound content is keeping it short and interesting.

Outbound content are basically like brand ambassadors for your brand, so you want to put your best foot forward and make an impression fast. So if you’re looking to build links using outbound content, focus on creating content that is quick and easily digestible this would encourage memorability and higher chances of shares.

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Ask For It

Ross Hudgen recommends tapping into the power of relationships to spread the word about your content. Ask your people around you for links. The key is to make sure you’re offering great content. So despite the strong relationship you might share with a person, do not burn bridges by offering then crappy content with hopes of getting a link. If you do get one, that would be the last especially if their site is a serious website.

Hudgen suggests that when asking people you share a relationship with for backlinks, you shouldn’t ask all the time. Ask occasionally and make sure to put forward your value proposition.

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 Chapter 2.1 Good vs. Bad Link Building Strategies

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By now you probably understand what backlinks are all about and how they can help boost your website and business. However, you’re most likely wondering how to go about actually building backlinks and experiencing the many benefits they offer.

So I’m going to put you through in the simplest way possible, on how you should go about link building without getting slammed by Google.

The best way to build links without getting a ban from Google is by using white hat link building strategies. What exactly are white hat link building strategies? White hat strategies for link building are basically strategies that focus on building links through the human audience and completely following the laid down rules and policies of search engines. The opposite of this is…you guessed it! Black hat link building strategies; black hat link building basically involves using software to create automated links that are most spam and offer no real value to audiences.

Gone are the days when link building was as easy as submitting your hyperlinks to article directories and blog comment sections. With Google constantly changing its ranking algorithm, link building basically has one rule; do it right or butt out! So if you’re looking to increase your web rankings and generate leads, you need to focus on a consistent and compliant link building strategy.

I must tell you that using white hat strategies for link building is hard work. You always have to be up to date with the best practices because what happens to be a white hat strategy today might become irrelevant tomorrow. White hat link strategies is a lot of work mostly because it’s a manual strategy that offering valuable content and building relationships online.

However, the good news is that white hat link building strategies really work especially if you’re consistent at implementing them. In the next section, I’m going to be sharing with you some common white hat link building strategies you can apply to any website. I’m also going to be comparing these white hat link building strategies to black hat techniques so you’d know exactly what to avoid when you start link building.

Link building is not something that should be done carelessly because you might just end up losing everything you’ve worked for in an instance. The major focus while building links for your website is focusing on creating links that lead your audiences or customers to relevant and great content. Happy and satisfied audiences often equal great link building and approval from Google.

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If you’re going to go about link building the right way, I think the best first step would be to know exactly what Google says about doing it the right way.

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

The following are examples of link schemes which can negatively impact a site’s ranking in search results:

Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link

Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking

Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

Using automated programs or services to create links to your site”

Google’s Webmaster Guidelines

While many SEO experts don’t follow these rules to the letter, it’s best to be aware of them. This would help you build links that are natural and doesn’t go off on Google’s radar as bad link building. The bottom line, however, remains that good link building is mainly about quality, relevance and focus on the need of your audience.

Here is a basic outline that differentiates good and bad linking strategies:

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Reciprocal Linking

Reciprocal linking usually involves an agreement between two website owners to provide hyperlinks within their own website to each other’s web site. This can be done to give readers more info or to build backlinks.


You can engage in reciprocal linking as long as it’s strategic and not excessive. As always the key should be on creating hyperlinks that give the users more relevant information on a specific topic.


Excessively exchanging links will definitely earn you a ban from Google. Also, linking to unrelated or offensive content or website would definitely put you on Google’s black book.

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Guest Posting

Guest posting which one of the most effective strategies for a link is building often involves writing and posting an article, which often contains a hyperlink to your own blog, on someone else’s website or blog (more on guest posting in the next section).


Guest posting with the purpose of offering valuable information is key. You don’t even always have to embed a hyperlink in every article you write. If your content is great, users will definitely search for you and that could generate some great links. If you have to embed links make sure you use proper anchor texts that are natural and convey the right information.


Google has warned against mass and low-quality guest posting which focus more on creating backlinks that offering value to users. Don’t spam your audience with links while guest posting for instance:

When it comes to social media, Facebook is still king as of 2017. It’s no surprise given the massive number of people on Facebook (over 1 billion people!). Facebook today isn’t just a social media platform; it’s also a hub for growing brands online. Facebook Advertising presents businesses with free and low cost tools for marketing their products or services to a very large audience.

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Web Directory Links

A web directory also known as link directory is a directory on the internet that collects and organizes data into categories It specializes in linking to other web sites and categorizing those links. These organized and categorized links on web directories are known as web directory links.


Add your website to web directories that provide relevant information to users. As always, be sure that you’re listing your website in “relevant niches”. Keeping the audience and relevance in mind while adding your url’s to web directories will help you get great link juice.


Adding your web links to web directories that have nothing to do with your niche is bad link building. Also adding your site to web directories that have no value on Google would yield no result.

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Forum and Blog posts Comments

This often involves making relevant contributions to an existing idea or topic on a forum or a blog.


This would involve leaving topically relevant comments on relevant (to your business and niche) sites with a link to your site for more information. The key to getting people to appreciate your link is not overusing links even when you have relevant information.


This would involve leaving comments with your links in totally unrelated niches or forums. For instance leaving a “nice write-up comment” with a link to your social media marketing site on a medical blog or forum!

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Paying for Links

This one is basically self-explanatory; however, it’s very tricky.


You should invest in creating high-quality content and using paid promotion to attract backlinks. Don’t buy links directly is you don’t want a ban from Google.


From paying freelancers for thousands of links at a go to buying links that lead users to poor content on your website. Google is very clear on link buying and views it as a breach of their guidelines.

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 2.2: Guest Posting: A Key Element To A Link Building Strategy

[/vc_column_text][vc_single_image image=”7002″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css_animation=”appear”]Guest posting isn’t just a way to build links, it’s a key element in any effective link building strategy. Guest posting remains a very sure way of getting quality backlinks. However, this often abused link building strategy requires both smart and hard work. Guest posting is especially great because of the many benefits it brings to a website.

So what exactly are the benefits guest posting brings to you?

  • Backlinks from Authority Sites
  • Helps you build Expertise
  • Sends you targeted Referrals
  • Increased reach
  • Increased brand engagement

Despite the many benefits guest posting brings to a website, you might be shocked by the next sentence. Guest blogging can be a very terrible way of building backlinks! Guest blogging can be terrible for your link building depending on where and how you get the links in the guest post, pointing to your website.

If you’re writing guest posts and placing them on websites that are known for spamming or are low quality, your website would be worse off and would definitely rank lower on search engines that is if you don’t get an outright band from Google.

So if you’re going to use guest posting to get quality links that would make your blog rank higher on search engines, you have to pay close attention to some important details. If you’re going to get a quality link from your guest posting efforts, then all these factors should be present:

  • Guest posting in the same or related niche
  • Guest post contains great content and expert advice
  • The guest post contains anchor text that clearly describes outbound links
  • Guest post is of great quality especially in terms of grammar
  • Guest post offers great value to readers
  • The guest post is unique to the site you’re publishing it on
  • The guest post isn’t filled with hyperlinks
  • Is the guest post going to be published on a relevant, valuable and authority website.

If all these factors are in affirmative, then you can go ahead and publish your guest posts. You can tap into the power of guest posting for link building by following these steps.

Steps to Effective Guest Posting

Research on Possible Guest Post Locations

Before you even write any content, the first thing you should do is spend time on researching on possible places you can publish your guest posts. You want to watch out for sites in your niche that have very high traffic. Backlinko recommends using these search strings to find guest blogging opportunities:

  • Your Keyword “guest post”
  • Your Keyword “write for us”
  • Your Keyword “guest article”
  • Your Keyword “guest post opportunities”
  • Your Keyword “this is a guest post by”
  • Your Keyword “contributing writer”
  • Your Keyword “want to write for”
  • Your Keyword “submit blog post”
  • Your Keyword “contribute to our site”
  • Your Keyword “guest column”
  • Your Keyword “submit content”
  • Your Keyword “submit your content”
  • Your Keyword “submit post”
  • Your Keyword “This post was written by”
  • Your Keyword “guest post courtesy of ”
  • Your Keyword “guest posting guidelines”
  • Your Keyword “suggest a post”
  • Your Keyword “submit an article”
  • Your Keyword “contributor guidelines”
  • Your Keyword “contributing writer”
  • Your Keyword “submit news”
  • Your Keyword “become a guest blogger”
  • Your Keyword “guest blogger”
  • Your Keyword “guest posts wanted”
  • Your Keyword “looking for guest posts”
  • Your Keyword “guest posts wanted”
  • Your Keyword “guest poster wanted”
  • Your Keyword “accepting guest posts”
  • Your Keyword “writers wanted”
  • Your Keyword “articles wanted”
  • Your Keyword “become an author”
  • Your Keyword “become guest writer”
  • Your Keyword “become a contributor”
  • Your Keyword “submit guest post”
  • Your Keyword “submit an article”
  • Your Keyword “submit article”
  • Your Keyword “guest author”
  • Your Keyword “send a tip”
  • Your Keyword inurl: “guest blogger”
  • Your Keyword inurl: “guest post”
  • allintitle: Your Keyword + guest post
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A guest post is a brand ambassador so if you want your guest post to be effective, you have to make sure you’re putting your best foot forward. After you’ve found the perfect guest post location, you need to come up with a topic that addresses the need of their audience. You can do this by studying the audience, reading other guest posts on their site or researching on little addressed but relevant areas.

Pitch to Prospective Guest Post Sites

Guest posting has been abused a lot which is why many sites would blatantly refuse to even consider accepting a guest post, especially from a newbie. However, if you’ve identified a topic the audience of a website would be interested in, they’d most likely consider your guest posting offer. The trick is pitching them three good ideas or sending them one complete and high-quality post for consideration. Don’t forget to follow up on sites you pitch to.

Publish Your Post

If you’ve landed one or two guest posting gig, the next step is to actually publish the posts you’ve written. Be sure to avoid spamming your audience or guest post location with links! One or two contextual links would do especially if you’re dealing with a website for the first time.

Don’t forget to actively respond to comments on your guest post, promote your guest posts on social media and especially, thank your guest post site for the opportunity to share your views with their audience

In a nutshell guest blogging is a valid way to get links but only when it adds real value to websites involved and the audience.

In the next section, I’m going to be addressing another highly effective strategy for link building; infographics.

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 2.3: Infographics: How To Build Links Using Infographics

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I guess that by now you’re wondering how exactly infographics can help in link building especially since they’re just pictures. Well, stick with me and you’ll know just how in a couple of minutes. In this section, I’ll be walking you through how to create an effective infographic and get thousands of shares and most importantly quality links from them.

[/vc_column_text][vc_video link=””][vc_column_text]How to Build Infographics That Attract Links


Your research should start with brainstorming on possible infographics ideas. Be sure to have some writing materials at hand to write down ideas as they come. Using the ideas from your brainstorming section, you can then dive into researching on these ideas. Research would give ample data to use for your infographic. You should pay close attention to finding information that is visually representable and which can trigger an emotional response from your audience.

Develop Content

After you’ve collected data and organized it, the next step would be to actually develop your content. Developing content for infographics is different from developing content for blog posts. For infographics, you have to pay close attention to creating content that can be represented visually. You also have to come up with different colors and positioning for each idea.

Create a Paper Draft

After you’ve developed your content, the next step would be to create a rough draft of your infographic. You can use pen and paper to come up with a rough sketch of what you want the final piece to look like. The purpose of the draft is to give you an idea of what colors, positions and ideas work together. After all, you don’t want to design your infographic and wish you’d used another color or symbol.


If you’re good with design software and have the time, you can go ahead with designing your infographic. However, you can also get in touch with a graphics designer to handle the creation of your infographic. While working with a designer, clear communication is the key to getting quality work done.


The first output never comes out perfect. After getting the first draft of your infographic, you should take your time to go over it. This would help you identify errors, typos, and any other design anomalies.

On-site work

This is a very important aspect of using an infographic for link building purposes. This basically has to with setting up your infographic on your blog. You might decide to publish on your blog and promote it with special landing pages. You can also provide embeddable links that others can use to display your infographic on their own website. You have to make sure you position your embed codes on the part of your site where your visitors can’t miss it because that’s where most of the link juice will come from.

One more thing you have to do is to enable all possible share buttons. If you make your infographic easy to share, there’s a likelihood that it would go viral. This would not just result in more backlinks; it would also up your traffic.


It’s not enough to have good content like I said earlier. You have to spread the word about your content. Advertise your infographic on relevant social media like Facebook, Twitter, and even StumbleUpon. You also have to engage in manual outreach by sending out copies of your infographic to authority sites in your niche for the purpose of featuring your content on their website. If your infographic is great, many of them would find the offer irresistible and this would grow your backlinks even more.

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2.4: Email Outreach: The Smart Effective Link Building Approach

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If you’re looking for a smart and effective link building approach, then you might want to consider email outreach. Email outreach simply entails writing outreach letters to other website owners for the purpose of building links through content.

Outreach letters are very vital for getting quality backlinks from authority sites. However, this method is one that many bloggers struggle with. In fact, a huge percentage of outreach letters don’t even receive responses!

However, email outreach remains a very viable method of link building.  I acknowledge that it can get very boring and time-consuming but the backlinks you’ll get in return are always worth it. According to Neil, for every 100 emails you send out, you should get at least 5 backlinks. If you’re unable to get 5 backlinks for every 100 mails then you might be doing the following things:

  • Emailing sites that aren’t relevant to your niche
  • Emailing your competitors
  • Focusing ore on backlinks than value
  • Poor content on your website
  • Poor email copy that isn’t compelling

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If you’re interested in using email outreach to build backlinks successfully, then I’m going to be giving you some great tips that would help you create email copies that actually convert. Here they come:

Research on Viable Link Sources

I’ve talked about research a lot! That goes to show you how important it is for effective link building. Before you start out your email outreach, take out time to research on sites that have a high potential of linking back to you. You can use tools like Open Site Explorer to get this done quickly.

You can also the quick commands I outlined in researching for guest posting to find potential links sources on Google.

Compile a List of Names and Email Addresses

If you want people to respond to your mails, then you have to treat them like people! Don’t send out a mail to a potential link source with “Dear Sir/Madam”. People would most likely take a look at your proposal if you establish a connection by addressing them by name. You can get the name of the website manager by putting in a few hours of work or you can decide to hire a freelance on Upwork to get it done.

Pay Attention to Templates

You know how some mails are just visually irresistible? You take a look at them if though you already know they want to sell you something? Take out time to select email templates that are visually compelling and easy to personalize. You can try out different email template to see which one works for you.

Offer Value

I can’t say this enough; you have to offer value. Don’t send out an outreach mail that focuses just on you and your website. You have to offer the site you’re linking to something they’ll find very hard to resist. It could be an information their client would be very interested in knowing about or you could even offer them a link in return for one from them. Make sure every outreach mail you send offers some form of value.

Follow Up

Follow up but don’t spam! People are often very busy and it’s very likely that many of them might not read your first mail. You should follow up on outreach efforts to make sure that a source is totally off the table.

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 Asides tips on guest posting, infographics link building, and email outreaches, there are other advanced link building tips you can use to build a backlink empire. These tips are purely based on white hat link building strategies and have been proven to work.[/vc_column_text][vc_images_carousel images=”7092,7089,7088″ img_size=”1140×850″ mode=”vertical” slides_per_view=”3″][vc_separator color=”blue” border_width=”6″][/vc_row][vc_row][vc_column][vc_column_text]


3.1 Factors That Determine Page Strength

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As I earlier mentioned, all links are not the same. Some links are work more while others are worth nothing. One vital aspect of link building is taking out time to measure the strength of your links. You don’t want to spend your time building links that aren’t going to improve your ranking in any way.

There are various metrics that come to play when it comes to determining your link strength. These metrics would help you determine which links are worth investing your time and resources and which ones are just dead ends.

3.1 Factors That Determine Page Strength

Page strength is a very important factor to consider during any link building endeavor. In fact before you even make any effort to pursue any link source, you should spend time to determine how string that the page you’d be placing your link on is.

When it comes to determining if a page is worth placing your link on, you should focus on the reviewing the two factors that determine its page strength.  There are two major metrics for determining page strength. These are PageRank and Page Authority.

Page Authority

Page Authority as developed by Moz is a score on a 100-point scale that forecasts how well a particular page will rank on search engines. Page authority is based on data from Mozscape web index. Page Authority is determined using link counts, MozRank, MozTrust, and several other factors. Page Authority uses a machine learning model to find an algorithm that best matches the rankings across the thousands of search results that we predict against.

The Page Authority score is calculated using a 100-point, logarithmic scale. According to Moz, it’s easier to grow your score from 20 to 30 than it would be to grow it from 70 to 80. The algorithm used to calculate Page Authority is constantly updated so there may be score fluctuations from time to time.

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PageRank commonly represented with the acronym PR is a famous calculation in the world of SEO, invented by Google founders Larry Page and Sergey Brin. PageRank evaluates the quality and quantity of links to a specific webpage for the purpose of determining a relative score of that page’s importance and authority on a scale of 0 to 10.

PageRank 10 domains like, and Adobe Reader Download, have the highest volume of inbound links of any sites on the web. PageRank 5 websites are known to have a good number of inbound links, PR 3 and PR 4 websites on the other hand, have a fair amount of inbound links. However, brand new websites without any inbound links pointing to them usually have a PageRank 0.

Page Strength is based on a number of factors:

  • Links pointing to the URL & domain
  • Position in Google for the first four words of the title tag
  • Domain age
  • Number of links from .edu and .gov domains
  • Domain Name age
  • Links from Wikipedia,,
  • Google PageRank, Alexa Rank and several other factors.

Some common Tools for Measuring Page Strength

  1. PageRank extension for Chrome
  2. Google Toolbar for PageRank
  3. MozBar for measuring Page Authority

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 3.2 Domain Authority: Measure Your Website’s Strength

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Domain Authority also developed by Moz is a score on a 100-point scale that predicts how well a website will rank on search engines. Unlike Page Authority which focuses on rating a specific page, Domain Authority focuses on rating the entire website.

Many people use Domain Authority when making comparisons between one site and another website. Domain Authority is especially great if you’re looking to carry out a comparative analysis of your website and your competitor’s website.

Domain authority is calculated by combining all other link metrics including linking root domains, number of total links, MozRankMozTrust. These are then combined to get a single score.

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Domain Authority by Moz is determined using machine learning against Google’s algorithm to best model how search engine results are generated. Over 40 signals are used in this calculation. Like the Page Authority, the Domain Authority score will often fluctuate.

Domain Authority vs. Page Authority

The basic difference between Domain Authority and Page Authority is that Domain Authority measures the predictive ranking strength of entire domains or subdomains, while Page Authority measures the strength of a single page.

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 3.3 Relevancy: A Vital Factor For Link Building Success

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Relevancy is one vital factor for link building success. This is especially true because of the many efforts by Google to make sure that the search result users see are relevant to search queries. The topic of relevancy applies to every aspect of your website and SEO activities. However, relevancy is especially connected to keywords.

If you’re going to build a site that is relevant and attract links then you have to focus on highly relevant keywords embedded in relevant content. Don’t expect to become relevant by doing this once or twice. Relevancy is a consistent activity and you have to keep employing great keyword and content strategy if you’re going to see results.

Focus on carrying out in-depth keyword research and organizing these keywords in a way that you can access them easily. The key to get this right is to ensure that the keywords you’re using are relevant to your niche.

When it comes to having high relevance you have to pay attention to the following:

Landing Page

Your landing page has to be relevant if you’re going to have a high relevancy on search engines. If your landing page is not relevant other SEO activities you use will be watered down. Relevancy starts with your landing page so you have to focus on using relevant Meta tags, anchor texts, and image tags that are relevant to your niche.


Once again, content is King; I can never say this enough. There really is no escaping writing and posting great and valuable content that is relevant to the niche your website is addressing if you want to rank on search engines. The content you post on your website or landing page has to be relevant to the theme of your website. Make sure that every content you upload offers valuable and useful information to your readers because the activities of your audience determine how well Google will rank you.


Building relevant links is basically the heart of this article. Gone are the days when any inbound link was a great backlink. Considering Google’s high interest in ranking only relevant sites, building links that aren’t relevant to your site can earn you an instant ban from Google. Building relevant links is basically about getting backlinks that come from an authority or relevant sites in your own niche.

Having a high landing page, content and link relevancy will definitely improve your overall relevancy on Google and other search engines.

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 7 Amazing Tools To Measure Your Back Link Profile

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Ahrefs is popular among online marketing professionals and gives you the needed to track your backlinks and keywords. This tool will can also give you an inside look at what your competition is doing.

Open Site Explorer

Open Site Explorer is a link checker tool that focuses on developing high quality inbound link profile. This tool would help you research backlinks, discover links that are holding your website back and locate great link building opportunities.

SEO PowerSuite

This tool is used by more than 500,000 users! It helps you easily analyze your link profile using the SEO PowerSuite and SEO SpyGlass tool.  This tool will help you get a list of backlinks to your site or your competitor’s site, discover link quality factors and carry out anti-penalty audits and backlink reports.


Linkody is an automated backlink checking tool. It saves you the tons of time and energy required to check backlinks manually.


If you’re looking for a tool to determine which link building strategy is right for your website, this is the tool to use. With this tool, you can analyze every link using up to 97 unique metrics.

 Majestic SEO

Majestic SEO is a very popular tool in the SEO sphere. This tool is probably popular because it’s very easy to use.  Using this tool is as simple as entering your URL into the search box. From there on the tool does the rest and presents you with the results.

 Monitor Backlinks

This tool is popular for checking your bad links and your competitor’s good links.

This free tool is even more interesting because it’s able to connect with your Google Analytics account. This gives you the opportunity to receive email alerts when you lose or gain a backlink; this is a genius. You can also choose to set up alerts for your competitors so you can gain insight into how they are performing with their own link building.

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Jimmy Wales Says Wikipedia Is Losing Traffic From Google

Jimmy Wales, the co-founder of Wikipedia, posted that Google is sending them less and less traffic, calls this a “long-term issue.”

There have been a lot of rumors about the decline in traffic Google is sending Wikipedia’s way. There have been reports from SimilarWeb that Wikipedia has shown a “sudden” and “massive” decline in traffic from Google’s organic search results.

But Jimmy Wales, the co-founder of Wikipedia, said this week that this is not a sudden or drastic drop in traffic from Google, but rather a “long-term issue with decreasing traffic from Google.”

Wales added that the SimilarWeb article also misrepresents how Wikipedia needs those clicks from Google:

“It is also false that ‘Wikipedia thrives on clicks,’ at least as compared to ad-revenue driven sites… The relationship between ‘clicks’ and the things we care about: community health and encyclopedia quality is not nothing, but it’s not as direct as some think.”

Wales seems to be correct. Wikipedia is noticing a long-term and gradual decline from Google. SearchMetrics shows this in their “SEO visibility” charts, which don’t measure traffic, but measure how visible a website is in search results.

Back in the day, Wikipedia dominated Google’s search results. It was likely the most visible site in the Google search results.

The question is, why is there a decline in Wikipedia’s traffic from Google? Some have theorized it might have to do with the Google Answer box, others say the algorithm has changed. It is hard to say for sure, but overall, it’s clear that Wikipedia is noticing a steady decline in traffic from Google.

Google: The Panda 4.2 Refresh Is Rolling Out Globally

As many of you know, Google confirmed the Google Panda 4.2 refresh last week.

But one question we did not have answered from Google directly in the public was is this refresh impacting just English results or is it a global roll out?

Google’s Gary Illyes said on Twitter that this is indeed a global roll out. He said Panda 4.2 is “rolling out slowly globally.”

So we know this is the slowest roll out of Panda ever. The scores are already calculated, which are site-wide scores but haven’t been fully assigned to all the pages on a specific site or the whole index yet. Some some pages on your site may be assigned the score and some may not, so the impact of Panda (if you are impacted negatively or positively) will be realized over months, not days.

We now also know that this is a global refresh impacting all the search results worldwide, not just English results.

This is an opportune time to be looking to optimize your website while Google rolls this latest update out.

Fallout From Panda Update Already Starting to Show

This is when you really need a solid SEO company to watch your back like…

Last weekend’s Google Panda update is rolling out so slowly and sporadically that industry experts are having a hard time getting a sense of its impact on search.

Gary Illyes, Webmaster Trends analyst at Google, announced last month at the SMX Advanced conference in Seattle that the latest Panda update, which is technically more of a refresh, will roll out in the coming months. This marks Panda’s 29th update, but it’s the first one since the September 2014 update impacted many sites’ rankings.

Hallmark was one company that was hit particularly hard last time, losing 20 percent of its keywords, according to AJ Ghergich, founder of content marketing agency Ghergich & Co. When there’s a new update, Ghergich judges Panda’s rollouts based on the fluctuation of the sites that were most affected during the last update. He notes that in mid-July, before Illyes’ announcement, Hallmark went from ranking for 29,000 keywords to just 17,000.

“That’s a brutal hit,” Ghergich says. “It seems really weird to me that these sites are getting hit a little bit earlier so maybe [Google was] testing it on those sites. Google is probably not going to tell us, but there’s no doubt in my mind it’s related to this update.”
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Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

I definitely think that we’re just going to have to monitor this over the course of a few weeks to really get the fallout and see the winners and losers,” he adds.

Google Is Hiring An SEO Manager To Improve Its Rankings In Google

Just when you thought you had seen it all..Google is hiring an SEO manager, based on a recent job posting on the Google Careers portal.

The job listing is for a “Program Manager, Search Engine Optimization.” The description of the job makes it clear that this is about marketing:

As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites.

See, even Google knows the value of SEO. Jim

Google Panda Update Coming In Upcoming Weeks

Google’s Gary Illyes says webmasters can expect a Panda refresh within the upcoming weeks.

At SMX Advanced, Google’s Gary Illyes announced that the next Panda update will happen in the upcoming weeks. He said he expects it in the next two to four weeks.

Illyes referred to it multiple times as a data refresh, not an algorithmic change. So sites that have been suffering from this algorithm may see a recovery in the near future. However, not all sites will see a recovery: Some may not recover, and new sites may also be hit by this data refresh.

When the data refresh is updated, we will make sure to notify you right here.

Illyes also explained that it is in Google’s best interest to keep this data fresh, so the they want to keep it updated as frequently as possible. But they do require manual updates and will currently not run by itself like some of their other algorithms.

Has Google Turned up Social Signals as a Ranking Factor?

Google doesn’t do announcements on search updates very often, so when they do the world and his dog sits up and takes notice.

When search marketers started noticing significant movement in early May the industry fully expected it to go unexplained as just another of the search giant’s algorithm tweaks.

Then Google came out and admitted that there had been a change to the core algorithm relating to how ‘quality signals’ work when measuring content quality.

This is a big deal for several reasons but the one eye-opening admission is that the update is not a Panda-related change. Traditionally, any content quality measurement had been performed through the infamous algorithm patent so understanding what that covers goes some way to telling us what this is therefore looking at.


Panda was first released in February 2011 and affected more than 10% of queries and focused on a number of factors to understand content quality.

Those factors, as far as the patent explains, looked at everything from how well content is written on page, how well the page fits navigationally within the query and even the relevance and quality of the links pointing out of, and into, that content.

Other factors

So far then we know that this latest update is not Panda, so what is it? Google has told us very little in real terms but has admitted that it is part of the core algorithm. That tells us that whatever it is that has changed updates in real time and that leads us onto two specific areas of interest from a ranking perspective.

Ranking signals is something we track as a Group through our Roadmap tool and below I can share some of the initial findings from the latest data refresh.

Before we dive into what that data is telling us it is worth caveating by saying that the tool updates monthly and the next update is due within the next week or so, so we will know much more then.

For now, however, there are already points of interest worth discussing in the context of the latest update.

What does this mean?

Does this change anything? That really depends on your current strategy. Clearly investment in quality content becomes even more important as sites now have both carrot and stick incentives to produce it.

On the one hand Panda looks to seek out and negatively impact poor quality output, while this latest iteration to the core algorithm looks to be rewarding the best of it with better visibility.

Great content improves time on site and promotes social sharing.

The good news, of course, is that the search engine will be looking at this by vertical and even by page so don’t worry if you are in a niche where social sharing never happens. As always measurement will be relative but by being the best of your peer group will put you in the best possible position.

The answer is an audience focused content strategy and this free download will help you build up such a plan.

It’s early days but what is clear is that the reward for creating quality content just got greater.

Google Japan Ordered To Remove Negative Reviews Based On Thin Evidence

Ruling appears to be based largely on affidavit signed by the doctor in question.

Late last week a Japanese court ordered Google to remove two reviews from Google Maps that were critical of a local medical clinic. An unnamed doctor who operated or worked at the clinic and allegedly treated the reviewer-patients signed an affidavit swearing that the reviews were false (and allegedly defamatory).

According to TechCrunch, which first reported the decision, the clinic sued the individuals for defamation. The Japanese District Court is now requiring Google to not only remove the reviews from Google Japan but also from its global results. (As with the Right to Be Forgotten in Europe, this is another example of a local jurisdiction trying to exercise control over Google’s global index.)

The company faces a modest potential fine of roughly ($2,500) if it fails to do so. The fine is obviously not the issue. The larger question and concern is the potential precedent this might set both in Japan and potentially other countries without strong free speech laws. In many countries privacy, religious orthodoxy, “sedition” and other types of values often trump speech.

According to the TechCrunch article, “neither review violates the policies that Google has in place for user generated content within the Maps service.” Google has said it may appeal.

Little has been reported about the underlying facts or evidence presented in the case. If the case involved the clear presentation of evidence that the reviews were fabricated and defamatory then the removals are not anything to necessarily worry about.

It appears, however, that the doctor-plaintiff simply issued a formal denial and that was enough to support the court’s decision. If that is indeed the case then this decision has potentially broad and very negative implications. Any disgruntled professional or business owner in Japan, confronted with critical reviews, could potentially invoke the decision and follow a similar procedure to get the reviews removed.

Business-friendly courts and the threat of litigation could then be used to broadly intimidate those who might be inclined to write critical reviews of services they receive.

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs

New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the U.S. smartphone population, these mobile users search more and rely more on their mobile devices than conventional smartphone users.

The segment is defined as mobile users who “conduct at least 10 searches per week on at least two devices from multiple locations.” According to comScore data, internet users in the U.S. conduct an average of about 17.5 searches a week. While the report doesn’t identify mobile search query volumes at the high end, it’s clear that PC and mobile search queries are approaching parity.

Last year, Google representatives projected that mobile queries would overtake PC volumes this year — though there’s been no formal confirmation of this to date.

One of the more provocative findings from the survey is that mobile devices are now used more often for local search and to find local information than PCs. Accordingly, 60 percent of U.S. adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline. Google and Microsoft previously reported that half or nearly half of mobile search query volume carries a “local intent.”

The implications of these findings for retailers, QSR, local services (really anyone that sells products or services offline) are immediate and fairly obvious. If you’re not making a full mobile push you’re potentially losing sales to competitors.

5 Techniques To Safely Get Links In 2015


Any trustworthy SEO knows that “link building,” while necessary, can be potentially dangerous.

In the minds of many, “link building” is synonymous with the spammy, black hat SEO techniques of years past; yet, high-quality links remain the single largest off-site ranking factors used by the search engines.

Google has evolved to the point where it’s simply not possible to indiscriminately build links to a site and expect ranking. Try that, and you’ll get a penalty.

So, how can you safely build links in 2015? There remain several legitimate and appropriate ways. Following are the five that I use most often.

1. Guest Blog & Get Others To Do It, Too

As with any technique, you have to be careful with guest blogging. The declaration from Google head of webspam Matt Cutts that “guest blogging is done” is only partially true. Google took down several major blog networks, indicating that they were really serious about penalizing spammy guest blogging. It is likely that Google will continue to refine their algorithm to weed out even more of these less-than-trustworthy forms of guest blogging.

But there remains and will remain a strong and authentic side to guest blogging. That is what I’m referring to.

Guest blogging is not in itself a method of gaining guest blogs. If a website owner or editor trusts you to create high-quality content, they are not giving you permission to start aiming backlinks at your website. They are instead trusting you to produce excellent content that their readers will love.

If you have a byline or an occasion to mention some other articles you’ve written, then you may be entitled to a link.

Let me be very clear about guest blogging and its relationship to backlinks. The purpose of guest blogging is not backlinks. The minute you start doing that, websites and editors will know what’s going on. You’ll get voted off the island.

If, however, the context, content, and subject of your guest post require it, then you can link to your own material. The goal is to be as helpful, clear, and informative as possible.

Keep in mind that guest blogging is a scalable way to earn great backlinks. If you have other influencers in your company who are skilled and willing to write, then encourage them to get into guest blogging, too. Guest blogging is a powerful method for growing one’s personal brand, and it benefits the company as a whole.

2. Make Infographics

Are infographics still a viable method for building links? Drew Hendricks of AudienceBloom recentlyasked this question in his article, and his answer was clear:

“Infographics are still effective for link building.”

He’s right, but he gives some necessary disclaimers. To be clear, infographics aren’t as effective as they used to be. Today, infographics are mass produced by any business that possesses an ounce of strategy and a marketing budget.

I’ve seen the decline in infographic popularity and link building potential. Up until 2012, my infographics earned about 876 backlinks each. Since 2012, my infographics generate 371 backlinks each. That’s a decline of 57%.

In spite of the sag, I still use infographic marketing because it’s helpful for my audience. Plus, 371 links is still a lot of links.

3. Get Active On Social

Creating content is only half of content marketing. The other half is promoting your content. In 2015, the best way to promote your content is on social media. If you promote your content, you’ll start to earn links to it.

In my 2015 predictions, I wrote that “social media will become the cornerstone of blogging.” I can safely make that prediction because it’s already happening. I’ve seen it on my own sites.

When I get active in social media, my articles are shared, distributed, tweeted, mentioned, retweeted, talked about. As a result of this social buzz, I get links.

When I say “get active on social,” I don’t simply mean to dink around on Twitter for a few minutes each day. Here’s what you should be doing:

  • Post links to your article on every social network of which you are a member.
  • Post your link to relevant LinkedIn groups that you’re a member of.
  • Submit your posts to Reddit.
  • Submit your posts to StumbleUpon.
  • Submit your posts to
  • Send DMs to people whom you mention or link to in your post (see the “ask” section below for more details on this technique)

This is an indirect way of gaining links. Social signals are not links, and they do not possess the same ranking impact as links. However, as you share your content, other people will read it, notice it, and start linking to it, too.

That’s where the links come in.

4. Grow Your Personal Brand

You can’t create links instantly. Growing your personal brand is one of those slow-and-steady-wins-the-race techniques.

You can build your personal brand by outreach, helping people, speaking at conferences, getting press coverage, connecting with mentors, guest blogging, and other techniques. It’s not easy, and it definitely takes some time.

But the payoff is incredible! As my personal brand has grown through toil and hard work, my marketing efforts are now much easier. I can essentially generate new business growth simply by force of my personal brand.

And backlinks? They come naturally. Like other forms of creating links, this technique takes time. It’s hard to track backlink quantities directly to the power of your personal brand. However, as your name and brand begin to trend higher, you’ll notice a correlating rise in the number of backlinks to your personal or business website.


2015 marks a new era in link building. Even though earning links is far more labor intensive, it is still important. You simply cannot have a top-ranking site without generating top-quality links.

If you follow these five techniques, you’ll be able to increase your site rankings higher than you ever thought possible.