Case Study: Farmers Insurance
The Challenge:
In 2010, Farmers insurance asked Increase Visibility to design a comprehensive program to rank them in Google for the most highly competitive keywords in their industry. The insurance niche is one of the most competitive niches on the Internet.
Most of the major players had been spending millions of dollars monthly over a period of years to gain prominence and first page rankings in the search engines. Companies like Progressive, Esurance, Geico, Allstate and State Farm had been managing comprehensive campaigns both online and offline and were dominating the first page of results on all search engines for several years.
Farmers, on the other hand had invested very little money in online marketing prior to contacting us. The extent of their efforts consisted of banner creation and placement on high traffic websites resulting in referral business from those sites. In fact, until 2010 Farmers did not even have a Search Engine Optimization division at the company.
Farmers Insurance Company was significantly behind its competitors in establishing search engine home page and domain authority. Their competitors had dedicated significant resources for long periods of time towards their online presence with the result of ranking first page in the Google search results for the important industry keywords.
The Results:
Many SEO companies fail because they do not follow the correct methodologies. We are the leading SEO company because we understand how to create long term results. We were confident that we would achieve Farmer’s long-term goals of getting them ranked well for all their important keywords.
Our program brought early and significant successes. We have significantly improved the www.farmers.com site adding strong modern elements and implementing online quote capability. Page load times are not close to 1 second compared to the 9 seconds prior to implementing several optimization strategies. All duplicate content has been deleted from the site and new and quality content has been added.
When we started our campaign www.farmers.com site was ranking for only 5 important keywords. After 7 months all the important 17 primary terms were ranking with 6 of those terms in the top 10 rankings and 3 of the terms in the top 5.
Presently Farmers is ranking for more than 3000 keywords. 250 keywords ranked #1, and more than 500 keywords ranked in the top 5.
The Average number of Visitors per day in 2011 is at 41,729 through April 2011 as compared to 27,000 per day when the campaign started.
Although not all of our accounts are as large as Farmers… all are just as important.
Here is a sampling of our Ranking Results for a few of our clients
Preen.com
#1 weed killer
#1 weed preventer
#4 broadleaf weed control
#1 Cheap Soccer Cleats
#1 Cheap Soccer Shoes
#4 Soccer Clothing
#1 for “golf irons”
#2 for “golf wedges”
#10 for “golf clubs”
#2 for “golf putter”
Handbag Shopping
#1 Pocketbooks Wholesale
#1 Shopping Handbags
Click here for current results.
Kitty Dunes
#3 Kitty Hawk Rentals
#1 Kitty Dunes Realty
#1 Kitty Dunes Rentals
Click here for current results.
Island Villas
#1 Island Villas
#1 Barbados Island Villas
