Case Study: Farmers Insurance
The Challenge:
In 2010, Farmers insurance asked Increase Visibility to design a comprehensive program to rank them in Google for the most highly competitive keywords in their industry. The insurance niche is one of the most competitive niches on the Internet.
Most of the major players had been spending millions of dollars monthly over a period of years to gain prominence and first page rankings in the search engines. Companies like Progressive, Esurance, Geico, Allstate and State Farm had been managing comprehensive campaigns both online and offline and were dominating the first page of results on all search engines for several years.
Farmers, on the other hand had invested very little money in online marketing prior to contacting us. The extent of their efforts consisted of banner creation and placement on high traffic websites resulting in referral business from those sites. In fact, until 2010 Farmers did not even have a Search Engine Optimization division at the company.
Farmers Insurance Company was significantly behind its competitors in establishing search engine home page and domain authority. Their competitors had dedicated significant resources for long periods of time towards their online presence with the result of ranking first page in the Google search results for the important industry keywords.
The Results:
Many SEO companies fail because they do not follow the correct methodologies. We are the leading SEO company because we understand how to create long term results. We were confident that we would achieve Farmer’s long-term goals of getting them ranked well for all their important keywords.
Our program brought early and significant successes. We have significantly improved the www.farmers.com site adding strong modern elements and implementing online quote capability. Page load times are not close to 1 second compared to the 9 seconds prior to implementing several optimization strategies. All duplicate content has been deleted from the site and new and quality content has been added.
When we started our campaign www.farmers.com site was ranking for only 5 important keywords. After 7 months all the important 17 primary terms were ranking with 6 of those terms in the top 10 rankings and 3 of the terms in the top 5.
Presently Farmers is ranking for more than 3000 keywords. 250 keywords ranked #1, and more than 500 keywords ranked in the top 5.
The Average number of Visitors per day in 2011 is at 41,729 through April 2011 as compared to 27,000 per day when the campaign started.
Although not all of our accounts are as large as Farmers… all are just as important.
Here is a sampling of our Ranking Results for a few of our clients
Preen.com
Preen is a weed killer developed by Lebanon Seaboard corporation. The product is available nationwide in Home Depot, Lowes, and all gardening supply stores. In the year that Preen.com has been a client of Increase Visibility the site has doubled traffic and ranks #1 for extremely competitive seasonal terms like “weed killer”, as well as 381 other terms.
#1 weed killer
#1 weed preventer
#4 broadleaf weed control
Click here for current top rankings:
#1 Cheap Soccer Cleats
#1 Cheap Soccer Shoes
#4 Soccer Clothing
Click here for current results.
Rockbottomgolf.com is currently ranked top 3 in Google for the highly competitive term “golf clubs“. Our online marketing efforts with him have been so successful that they have launched two brand new e-commerce sites.
#1 for “golf irons”
#2 for “golf wedges”
#10 for “golf clubs”
#2 for “golf putter”
Click here for current results – 13,923 search terms overall.
EW Fountains
# 3 Large outdoor water fountains
#1 Large Wall Fountains
#1 Concrete urns
Click here for current results.
Handbag Shopping
#1 Pocketbooks Wholesale
#1 Shopping Handbags
Click here for current results.
kittydunes
#3 Kitty Hawk Rentals
#1 Kitty Dunes Realty
#1 Kitty Dunes Rentals
Click here for current results.
Liberator Medical Supply, Inc.
#7 Catheter
#6 Catheter Supplies
#1 Male Catheters
Click here for current results.
Island Villas
#2 Carribean Island Villas
Click here for current results.
Myrtle Beach Now/Resorts
#1 Myrtle Beach last minute deals
#7 Sandy Beach Resort Myrtle Beach
#7 Myrtle Beach Vacation Packages
Click here for current results.
Monterey Inns
#3 Pacific Grove Hotels
#2 Pacific Grove Lodging
#1 Pacific Grove Motel
Omex Corp
#4 Office Cleaning Service
#3 Cleaning offices
#1 Office Maintenance
Click here for current results.
Custom Greek Threads
#1 Greek Sweatshirts
#1 Custom Greek Clothing
#1 Custom Greek Apparel
Click here for current results.
Diabetic Drug Store
#1 Glucometer Lancets
Click here for current results.
Diva Beauty Products
#2 Lipsense Lipstick
#5 Liquid Eyeliner Styles
#3 Permanent Lipstick
Click here for current results
Women’s Health / Girl’s Health
#4 Due Date Calculator
#2 Pap Smear
#2 Hysterectomy
Click here for current results.
True Commerce, Inc.
#5 EDI
#1 EDI Solution
#1 EDI Provider
Click here for current results.
Abington Aesthetic
#1 Liposuction Philadelphia
#1 Tattoo Removal Philadelphia
#3 Laser Hair Removal Philadelphia
Click here for current results.
Advanced Concepts
#1 Cleveland Cosmetic Surgery
#1 Plastic Surgery Cleveland Ohio
Click here for current results.
Arizona Outdoor Fun
#1 Arizona ATV Rentals
#1 Arizona Boat Rentals
Click here for current results.
Call Center Options
#1 USA Call Center
#6 Healthcare Call Center
#2 Financial Services Call Center
Click here for current results.
