Seeing Diminishing Returns? Here Are 7 Advanced Optimization Tactics

It can be quite devastating to see your website traffic and conversions diminish after putting in a lot of hard work, time and effort in your marketing strategy.  But the problem doesn’t necessarily lie with your marketing content or your marketing methods.

Your website’s ranking might be to blame for the drop in interest in your business.

Every person that wants to find information, buy a product or find a service will use a search engine like Google to get ahold of the information they need.  They will type in certain keywords in the search engine and link back to websites listed on the results.  Only about 9% of internet users will check out a second page on a search engine’s results and most people don’t venture beyond the first three websites listed on the results. This means that if a client enters a certain keyword (related to your business, product or service) they will only visit your website if you are listed amongst the top three results.  And it is no easy task to get this type of high ranking.

Give These 7 Advanced Optimization Tactics A Try

Search Engine Optimization (SEO) techniques are used to boost your website’s general rank on Google so your business will be number one on the search results and be most likely to get clients.  There are over 100 SEO techniques that you can apply to boost your website rankings but these 7 advanced tactics are the easiest and most effective;

1. Do An SEO Audit On Your Website

You cannot expect to get an accurate prescription of medication for a disease if you don’t have a doctor to identify exactly what is wrong with you.  The same principle applies to your website.  How can you fix a problem if you don’t know where the problem is?  The best thing you can do for your website is to do an SEO audit on your site so you can identify problem areas and learn where you can improve.  Here is a quick audit checklist that you can do right now;

  1. Does your website have SEO titles and descriptions?
  2. DO all of your pages have SEO keywords?
  3. Are you using the right keywords?
  4. Is your web URL short, sweet and relevant?
  5. Are your pages and blog posts correct complete with headings, subheadings, paragraphs and a call to action?
  6. Is your design modern and good looking?
  7. Did you use enough images and multimedia in your content and articles?
  8. Did you use keywords on images and graphics?
  9. Is there links in your content

2. Stay Ahead Of Trends

Google ranks websites with fresh, engaging and relevant content much higher.  This means that your content should be better, more interesting, more informative and more appealing than the content of your competitors.  Find out what your customers want to know, what they like to see and start using this type of content.  It might be good to check your biggest competitor’s content or to scout Google AdWords for the most popular content for your keywords so you can learn to identify what content your readers actually like.

3. Optimize Your Landing Pages

Your landing page or pages are the pages that clients will immediately view when they click on a referral link on another website, blog, email, advert or banner ad.  If your landing page isn’t captivating, engaging and interesting then all of your SEO techniques will be to no avail because your client won’t commit.  Ensure that the landing page contains the content that your client most likely want to see and put some effort into your design and content so your landing page will be more captivating.

4. Your Website Needs To Function Well On All Platforms

A great variety of devices like tabs, laptops, desktops and even smartphones are used to access the internet.  Your website needs to function well on all of these platforms so users can navigate, engage, shop or read your information without a hassle.

5. Start Using Infographics & Videos

Infographics and videos are currently incredibly trendy because customers get more information much easier.  Start investing in informative infographics and videos and use these on your website.  The great thing about these types of marketing content is that it is reusable since you can also use your infographics on email, social media and even during business deals to help clients enjoy an easier shopping experience.

6. Identify And Use Keywords

Keywords are an absolute must for SEO.  It is important to identify the best keywords for your specific business or blog.  Use Google AdWords so you can find out what keywords are most relevant to your product and service and start using your keywords in all content.  Your keywords should appear in headings, inside blog articles, in advertisements, as description on social media sites, as description on images and basically anywhere else you can stuff them in.

7. Use Deep Linking

Deep linking is another terrific SEO tool that will boost your individual page rankings.  With deep linking you set up links within blogs and web pages that link back to your other web pages.  This way you are navigating clients to more of your business information, products or services and you are boosting your other pages’ rankings at the very same time.

Another important tip is to keep trying.  Trends change, marketing strategies develop and you need to constantly switch up your game so you can stay ahead of competitors.  These seven advanced optimization tactics are without a doubt the best tactics that you can try right now but they are not the only tactics that you can use by far.  It is predicted that social media post rankings will soon also affect your SEO rankings for the better and might just generate traffic to your webpage through search engine results as well.  This means that you probably should try to incorporate your SEO tactics on your website and on your social media sites as well so your business can have the best chance of getting the most clients possible.

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