Today Google rolled out some huge new features that bring some clarity a few of the changes they have made over the course of the last several months. This includes creating their own social media network and the concept of SSL search implementation. Their latest search engine incarnation is called Search Plus Your World and it’s going to be rolling out on Google.com over the course of the week.
This includes Personal Results from Google+ Fully Integrated in SERPs, like the Google personalized results toggle button.
Users can now click a new personalization icon at the top of the search results page, which pulls relevant posts and pictures from their Circle of friends into their search results. This is already happening to some degree, as people have noticed Google+ posts sometimes outrank even the original content to which it refers. The new icon, however, drills down further to limit these personalized results to those from within the user’s network, including content shared privately with the signed in user.
Google personalizes your results
Most note worthy is that these are results from their individual Google+ network, not from Facebook or Twitter. If the two other major social media players might been under the impression that Google, as the search giant had an advantage in promoting their social platform, this innovation pretty much hammers the nail into their proverbial coffins.
Facebook, Twitter and the other services have terms of service that don’t allow us to crawl them internally and store other specific related data. Google+ is the only social network that provides such a deep level of data service. We all know going forward, if others were also willing to change, we’d look at designing things to see how it would work.
Check out the official video announcement below. We’re sure you’ll find it as interesting to use as we have here at Increase Visibility.
