Mobile marketing is among the fastest growing marketing strategies to promote your brand, business, services or organization. Medical professionals use Mobile marketing to save time and money by texting their patients to remind them about their upcoming appointment or let them know when it is time for a checkup. A conference or convention organizer can text participants before the event about last minute hotel openings or special deals restaurants are offering. A store can instantly text out their special of the day. Night clubs can text out who is playing on Friday night. The possibilities for profit opportunities are endless.
A more appropriate name for text message marketing might also be “real-time” marketing. Your customers receive your message or promotion instantly. Unlike other forms of advertising or even email, 97% of text messages get opened and most get responded to within five minutes. This is as close to “real time” as one can get.
Not only is mobile marketing nearly real-time, but it is highly effective. Mobile coupons have a redemption rate of 15% to 40%. Compare this to traditional print coupons, which are redeemed at less than 1% and you can see the effectiveness of text message marketing. One reason for this is that proper mobile marketing is opt-in, meaning that customers must choose to subscribe to your company or organization’s messages. Because of this, it is often less intrusive than other methods of advertising. Your customers are expecting the message, which improves the response.
How does Mobile Marketing work?
With SMS advertising, you as a vendor text message advertisements to your prospective customers who have requested to receive them from you. You give your prospect a special keyword to text to a number, much like a telephone number. When they do so, they receive a text message back asking them to confirm that they wish to subscribe. Then, when you wish to send a promotion out to your customers, you can do so. If you are a pizza restaurant, for example, and are having a slow Saturday, you can instantly text your prospective customers that anyone who buys a large pizza before 2:00 pm, gets 3 free toppings. Before you know it, you may find people lined up outside the door to buy a pizza.
Compared to print, radio, television or other traditional kinds of advertising, mobile marketing is inexpensive, immediate and personal. A cell phone is a personal device. When a person leaves the house, they take with them three things – their purse or wallet, their car keys and their mobile phone. There is a greater connection between a business and a customer when sending a text message than a billboard, for example. It is no wonder that mobile marketing has established itself as one of the fastest growing marketing channels today with predicted four-fold growth over the next four years.
Mobile marketing is a viable new way to create customer loyalty, increase awareness and boost sales. With smartphones and tablets on the upswing, text message advertising is destined for rapid growth. Text message marketing is being adopted among consumers who use their mobile device 24/7. It provides a means to connect to a potential customer when they are most likely to buy. Mobile marketing is poised to explode into a $50 billion dollar industry by 2015. Are you ready to catch the mobile marketing wave to propel your business to a brand new level?
Our Mobile Marketing Service offerings include:
Text Message Marketing
SMS Reminders, notifications, coupons, and alerts are the gateway to more revenue for you and your business. Increase Visibility works with your team to determine the key objectives of your organization and then works with them to integrate mobile SMS strategies that compliment their efforts.
Smart Phone Apps
Increase Visibility saw the potential of mobile computing and smart-phones early and put together a team of highly qualified engineers and designers—a team that can think ahead of the curve and deliver technological solutions that take advantage of device capabilities as well as conform to all user expectations. As other platforms began to respond to the paradigm created by Apple in the smartphone industry, we were quick to respond to the changes, adding formidable technical skills as well as development and design experience in all major smartphone platforms such as Android, BlackBerry, as well as the ever-evolving Windows Mobile. With Smart Phone Applications you can reach a highly interactive segment of your client base and use them to drive traffic, referrals, impressions, and revenue.
Browsing the internet on your handheld mobile device is most likely something you have already done. From March of 2009 to March of 2010 the amount of mobile web-browsing has more than doubled and is predicted to continue at an even greater rate. Some of the factors include Smart-phones literally being given away by the carriers in an effort to renew more plans and steal business from competitors. At the current rate of growth, more people will own a smart-phone in 2013 and be capable of browsing the web than not.
QR Code Creation
Quick Response codes a.k.a. “QR Codes” help to bridge the gap between printed and online media. As the name implies, QR is all about quick response to your targeted offers or informational pages. QR Codes can be used in direct mail pieces, on business cards, signs or anywhere else that you want to call attention. Let the Mobile Marketing experts at Increase Visibility show you how to best take advantage of QR Code technology for your business.
Virtual Business Card
Never be caught in a situation where you cannot give out your business card because you don’t have one with you, forgot them in your briefcase, or simply just handed out the last one. Never give out information to someone and not get theirs in return again. The Virtual Business Card is not only environmentally friendly but is always with you. An even greater value is in the database of contacts that you build up over time as you continue to hand out the V-cards. Do you know what happens to most business cards? In the desk or in the trash, but the contact is lost forever. Never again.
Increase Visibility provides text appointment reminders to Doctors, Dentists, Veterinarians, Mechanics, Gyms, Trainers, Chiropractors, and more. If your company would benefit from timely arrivals, less no-shows, and happier clients, then look no further than this solution. Whether integrated into your existing appointment and scheduling software and auto-generated, or the inexpensive out-of-the box solution, the results will be dramatic in bringing a return-on-investment.
With a simple call to action in traditional media like TV, print, radio, web, outdoor billboards, T-Shirts or any other kind of media, end-user can opt-in to give money directly to charitable causes and organizations. Donations can be single donations, multiple serial donations or opt-ins to an SMS subscription to the cause, where further requests for donations can be made. Mobile donations can also be enabled for web sites.