Social Media Marketing

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Social Media Marketing

Providing a strategy beyond just setting up social profiles

Social Media Marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing pruposes.
At Increase Visibility, we’ve created this guide to provide you with the social media marketing training you need to better your business. We want to give small businesses on short budgets on alternative to hiring a Social Media Marketing Agency or paying for social media marketing services.

A recent study shows that 56% of all sharing on the Internet is done through Facebook. That is more than email, bookmarks, Twitter, and Google +. All of these methods are important in increasing your social signal but it isn’t enough to just load a sharing plugin and hope for the best. You need a comprehensive strategy to engage new customers/clients.

To create a comprehensive social media strategy we first examine a few key factors.

  • What do people want to share? Articles? Homepage? Widgets/Tool? Photos?
  • Can people easily find and understand the sharing method? Are there Calls to Action (CTAs) that encourage sharing?
  • Are the sharing scripts implemented correctly? This includes the sharing of attached images that are more likely to get residual sharing.
  • Can people share their own comments, reviews or interaction with your site?
  • Is the content targeted to specific sharing communities? A community like Twitter will need a URL shortener? StumbleUpon, Reddit, and others have certain types of content that work well.
  • Is it Attention Grabbing? People often share links that they think others will find funny, cool, or useful.

All our account managers utilize the best technologies and most current strategies throughout various platforms to help create, curate and publish quality content to your target consumers online.

All Social Media packages are optimized for maximum search results utilizing our SEO background. Optimizing your content is a key step to ensure you give your valuable content the best chance possible of drawing traffic from the web. In essence, social media is about maximizing your online ROI.

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