There are still a ton of people out there that are new to social media management on the internet and sometimes you can easily pick them out. They are the folks that just spiel out random things like “What Not to Eat on Sundays” and follow it with a link. The topic is typically arbitrary to their audience and rather dull. Don’t get me wrong, we’ve all posted about content that was uninteresting to our audience on one channel or another (I’m guilty of posting terribly corny content, like “The Credible Hulk”, seen below).
But if you’re going to post about a random topic that you like, why not make it a conversation point? Your followers are not little robots that follow you to hear you talk (at least I hope not), they are people that want to engage with you. Even the word “engage” seems too robotic, they want to talk with you. Remember that behind each user name is a person, so say hello. While everyone may not respond, the people that do will be happy to interact.
And as a brand, it’s okay to talk about topics outside of the box. Think of your brand as a personality and social media as the perfect chance to show off the best features, whether branding it be by bold statements or corny jokes. My favorite corporate example is the Old Spice campaign, consumers would tweet and comment on Old Spice’s social media accounts and would receive hilarious responses (like this one).
The lesson here is that cyber life is meant to make us more social, yet some of us have become more automatic than the devices we use. It is time to put the human back into life and reach out to your fellow neighbor.
Thanks for reading this folks, my name is Nina and I am the author of this blog.