Before social media, video sharing and online shopping exploded, digital marketing was just a miniscule part of a company’ s marketing campaign. However, with the online landscape changing, marketing experts agree that digital marketing services should play a role in a brand’s overall marketing strategy.
According to Business Insider, eighty percent of U.S. Internet users participate in social networks; more than half of Americans have made online purchases, and more than 80 percent watch and share digital videos. Now more than ever, brands are taking advantage of digital platforms in order to engage their audiences no matter where they are. With technology advancing ever so quickly, marketers can analyze customer behavior, tailor their campaigns consequently and develop messages in real time.
With smartphone penetration on the rapid rise, marketers are also heading towards mobile integration. Ads are increasingly becoming a part of the mobile experience, taking advantage of this rising medium is another way brands will become more successful creating customer engagement.
Perhaps the best method for a brand’s marketing campaign to be as successful as possible, is to combine traditional marketing and new media efforts in order to reach and engage as many consumers as possible. With technology expanding throughout many different avenues, it is important to remember to stay up to date with the latest in the digital sphere.