Call Us Today! 877.736.2384|info@increasevisibility.com
  • SmartyOC - Increase Your Visibility
    SmartyOC October Master Event to Increase Your Visibility SmartyOC October Master Event to Increase Your Visibility

    SmartyOC October Master Event to Increase Your Visibility

SmartyOC October Master Event to Increase Your Visibility

Thanks again to SmartyOC, a resource for entrepreneurial women, for coming to Increase Visibility last night for the October Master Event. I hope everyone was able to take away a couple tips and tricks to send traffic back to your website.

SmartyOC - Increase Your Visibility

1. Create a self hosted blog on your website ex) increasevisibility.com/blog not increasevisibility.blogspot.com
2. If you’re creating a new website, utilize wordpress.org and themeforest.net
3. Take time to listen in your industry, find where those conversations are happening online and engage
4. Determine which platforms your target demographic uses most and be active (80% sharing, 20% self promotion)

If you were able to write everything you wanted or see the slides, download the SmartyOC – Increase Your Visibility pdf and be sure to join SmartyOC on Facebook for more entrepreneurial tips to drive your business to success!

By |October 24th, 2012|Blog, Social Media|Comments Off
Read More
  • The IncVis Entrance
    Inside Increase Visibility Inc Inside Increase Visibility Inc

    Inside Increase Visibility Inc

Inside Increase Visibility Inc

As the summer comes to an end, it’s time to bring you a seasonal update on what’s been happening inside the IncVis office. We’ve been fortunate to have great clients from all over the country join our team, in addition to working with great folks. Each with their own unique story, our clients are what make this company and the IncVis family thrive.

From the East Coast, our interns Nina and Natalie have settled into their own California apartments and have become full timers. They’ve been working together on our Social Media campaigns and Public Relations with tremendous success.We and our clients are delighted to have them aboard! 

Our COO Mike and Lead Optimizer Taylor have been collaborating with their teams to create innovative and effective strategies in Internet Marketing. These office brainiacs are constantly bringing fresh ideas to the desk as well as fresh food to the tables, nothing beats lunching with these fellas!

And finally, our growing Sales Force has been working closely with our company President to assure that we offer the best deals and packages for our clients. Always searching for the perfect approach to increase visibility!

SEO has become such an important aspect of business, we are proud and honored to be the trusted company of Orange County and would like to send a big thanks to all of our clients. We hope everyone had a great summer and look forward to updating you at the end of fall.

 

Cheers!

By |September 25th, 2012|Blog|0 Comments
Read More

This Week In Digital: Branding, The Mommy Blogger, B2B and Social, Video of the Week

Here is this week’s episode of This Week in Digital with Increase Visibility. As you can see, Mike was missing today, so we had Natalie help us out. We like to call it “The Girl Episode”!


Shut Up About Yourself

No, this isn’t about how to effectively date someone, but this is about how to create an effective brand without publicizing how awesome you are. Finding your brand voice means taking what your audience wants to hear and combing it with great content. This article asks what kind of company voice you want to have and leads you to develop your “voice strategy. The effective kind or the kind that shows how insignificant you are in your industry. Lots of great stuff in this one.

The Rise of the Mommy Blogger

During my days perusing the Twittersphere, I have noticed one group of people who are blogging and reaching out to women and or families everwhere: mommy bloggers! It’s almost like they exploded on the scene lately, but really, this community of mothers is just getting the recognition they have deserved for a while. Yup this article breaks down just who these mommy bloggers are. These super moms bring in 14% of all American mothers with at least one child who are seeking advice on certain topics.

How B2B Marketers Can Succeed on the 6 Big Social Networks

For B2B companies, it has been a struggle to find a stronghold in social media, since their brand is targeted for a smaller niche. However, there are answers out there for those B2B companies who just want to be part of the team! This article gives all of you B2B marketers the insight on how to be successful in the 6 big social networks: LinkedIn, Twitter, Facebook, Google +, YouTube and Pinterest!

Video of the Week:

Who doesn’t love college baseball players with a sense of humor. This video of the week shows just how humorous Harvard baseball players can be. These players decided to sing along to Carly Rae Jepsen’s “Call Me Maybe”. Good stuff.

By |May 11th, 2012|Blog, News|Comments Off
Read More

This Week In Digital: Don’t buy an SEO package, Obama vs. Romney, Optimize your Facebook contest, Lion tries to eat baby

This is “This Week In Digital” where we find the best news and articles in the digital media and marketing industries…plus a little more!

Don’t Buy an SEO Package

So, it might be a little weird for a digital marketing agency to tell you not to buy an SEO package, but here’s the deal. If a company is trying to sell you a “package”, then they probably cannot be trusted and might not know what they are really doing to boot. Yep, this article from Vovia online marketing shares the main reasons why SEO packages are just a waste of your time and money. The companies that are using packages that are “Only $299” are not taking the fact that your business is going to be different than everyone else’s. There is no set formula for this stuff, so make sure to check out the article.

Obama vs. Romney: The Social Showdown

Its official, Romney is the Republican candidate for this year’s presidential campaign, but there is an important point that we must talk about. His social presence compared to Obama’s. IMPORTANT STUFF! Yup, this article from Mashable compares Romney’s and Obama’s presence leading up to the months before November. Make sure to check out where each stand and maybe give your own insight into how each could do better!

How to Optimize your Facebook Contest

Looking to create a Facebook contest for your company, but don’t know how to optimize for it? Well, you are in luck my friends, because we have found an article that allows you to do just that. Yes, optimizing a Facebook contest can be tricky, but with these tips from Cygnis Media’s Social Blog, you will be ready to knock that contest out of the park! Check out the article and start planning your next big contest.

Lion Tries to Eat Baby

This week’s YouTube video involves a lion and a baby. We know this is a weird combo and it’s just as scary as it sounds. This little guy’s mom catches this lioness trying desperately to get through the glass to eat her child! Check it out, but don’t worry, she doesn’t get him…

By |May 4th, 2012|Blog, News|Comments Off
Read More
  • google_drive_2
    This Week In Digital: The Google Episode! Google’s Unatural Link Message, Google Search with Matt Cutts, Google’s Cloud Drive This Week In Digital: The Google Episode! Google’s Unatural Link Message, Google Search with Matt Cutts, Google’s Cloud Drive

    This Week In Digital: The Google Episode! Google’s Unatural Link Message, Google Search with Matt Cutts, Google’s Cloud Drive

This Week In Digital: The Google Episode! Google’s Unatural Link Message, Google Search with Matt Cutts, Google’s Cloud Drive

Here is this week’s episode of This Week In Digital from Increase Visibility, where we bring you the best news and articles in the digital media and marketing industries. We even have a special guest today, so check it out and thanks for watching!

The Google shot heard around the world!

Some of our viewers who are up to date on their SEO news might have heard about the terrifying message that some sites received from Google this week siteing “Unnatural Links”. For those of you who have no idea what I am talking about, Google this week sent out “Manually applied” messages to over 1 million sites siteing them for unnatural links…what does this mean you ask? Google, after analyzing these sites with a specific algorithm, was able to detect site pages that were using techniques not found in Google’s Webmaster Guidelines. Whether it be bogus content thrown together or participating in link schemes to created better page rank. We have one of our very own SEO professionals with us today, Taylor Toussaint, to talk about this latest action from Google.

Google Search explained by Matt Cutts 

Who wouldn’t want to learn Google Search from the big man himself? Well, maybe tthats what Google’s head of web spam, Matt Cutts was thinking with this video. Yup, ladies and gents, Matt Cutts gives you a play by play on how google search works, from discussing what Google search will do for you by indexing, crawling and ranking. All these things might be gibberish to you, but make sure to check out the video to get your overview of Google Search from he pro.

Google’s Cloud drive 

I think you can see… this is sort of a Google day. Lots of stuff happening with google these past couple of weeks, like that’s a big shocker, but we decided to make an episode of it. Our next story talks about Google Drive, Googles newest addition that just proves it is trying o take over the world! Google Drive has the best of two worlds. Like other cloud storage services such as Dropbox and Amazon Cloud Drive, Google Drive allows you to take your offline files to an online storage space so you can access them from anywhere. However, this service allows you to have access to Google Docs.

 

By |April 26th, 2012|Blog, News|Comments Off
Read More
  • The NOW Revolution
    LinkedOC April Event: The Now Revolution LinkedOC April Event: The Now Revolution

    LinkedOC April Event: The Now Revolution

LinkedOC April Event: The Now Revolution

We are in the business of creating opportunities for our customers here at Increase Visibility. We had the opportunity last night to be a part of one of the fastest growing Southern California business networking event, Linked Orange County.

Increase Visibility with Amber Naslund

Every month, LinkedOC, headed by Bryan Elliott, Executive producer and host of the TV show Behind the Brand, gives business professionals he chance to network with one another as well as listen to the frontrunners in the digital media and marketing world, such as Seth Godin, Brian Solis and, last nights guest, Amber Naslund.

Amber Naslund is an author, communicator, business strategist and the president of SideraWorks, a social business consultancy. Her professional expertise spans professional fundraising, corporate communications, marketing, professional services, and social business strategy.

Amber is also the co-author of the highly regarded social business book, The NOW Revolution, and her blog has been recognized several times for excellence in social media and community related content. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.

Increase Visibility was given the opportunity to be a main sponsor of the event hosted at the Irvine base company, Incipio. This event allowed us to connect with many local business professionals. All in all, we couldn’t have been more please with the experience and information that was shared at LinkedOC.

Our booth at LinkedOC with Mike

During our night with The NOW Revolution author, we were able to live tweet and share pictures of the whole experience.

 

 

By |April 24th, 2012|Blog, News|Comments Off
Read More

This Week In Digital: Google’s “Mistake”, 5 Tips to Increase Facebook Engagement, Cellphone X-rays?, The Cow and The ATV

Since Mike was sick today, Taylor took the reigns of This Week In Digital. We have 4 great stories for you, so check out this weeks episode! Don’t forget to follow us on Facebook and Twitter!

 

Google’s Little Mistake

Did the changes in Google’s algorithm backfire? If you have noticed that your website has crashed on the Google SERP, its probably because whatever signal Google was trying to send out to identify parked domains grabbed other sites that weren’t and essentially deindexed them. Check it out!

5 Tips To Increase Facebook Engagement

This is for all the socially challenged business out there, who know full well the sturggle of getting and maintaining Facebook engagement. This article from Duct Tape Marketing gives us the 5 best ways to create more Facebook engagement.

Cellphone X-rays?

Great study done this week that Mashable says, shows that cellphones are not far off from being able to use X-ray using an unused range in the electromagnetic spectrum and a new consumer- grade microchip.

The Cow and The ATV

Watch for the cow…where does it go???

By |April 20th, 2012|Blog, News|Comments Off
Read More
  • FBbuysInstagram-1_244x183
    This Week In Digital: Facebook Buys Instagram, Drive Sales with Ineffective Website, New Google+, Make it Count This Week In Digital: Facebook Buys Instagram, Drive Sales with Ineffective Website, New Google+, Make it Count

    This Week In Digital: Facebook Buys Instagram, Drive Sales with Ineffective Website, New Google+, Make it Count

This Week In Digital: Facebook Buys Instagram, Drive Sales with Ineffective Website, New Google+, Make it Count

Welcome to This Week In Digital with Increase Visibility with your hosts, Mike and Taylor! We bring you the best news and articles in the Digital Media industry from this week! Check out today’s episode:

Facebook Buys Instagram

I think all of you have heard this week about Facebook’s big purchase. For the total of $1 Billion dollars, the Facebook franchise purchased Instagram, the app the allows you to be a pro photog in your own right. The 9 person staff at Instagram will join the Facebook family soon, but all the while, what does this mean for the company? Nothing, really… the question has been raised, has Facebook been sucked into the hipster-centric era and just wants to be included into the popular corner? We would actually like to know what you think about this. Check out the article and share!

The Steps to help drive sales with Ineffective Websites

So, you have a website set up. Great, youre set! Right? Well it takes more than just a great website design and layout to get your company to where you want it. Our next article discusses the 5 steps you can take to make your beautiful new website work the best for you! These 5 steps will not only make your website more effective but will also give purpose to the thousands of dollars you just spent making your website awesome. Check out the article and consider where your company stands.

Google + Gets a new look

Hmm, I wonder who Google+ is trying to look like…? If you haven’t been on your Google+ account this week, then you will have missed the “face”lift it has gotten. Yup, Google announced that in order to make G+ easier to use, they have changed its look and functionality, just a little. Cover photo included? Check out this article and log into your Google account to check out the new changes!

Video: Make it Count by Travelling!

Nike gave money to film maker, Casey Neistat to produce a commercial for their Nike+ FuelBand. Instead he made this creative and viral film…what could the message be here? Other than spend other people’s money? Casey gives us the insight into making this life count…while travelling around the world in 10 days. Check out the video!

By |April 13th, 2012|Blog, News|Comments Off
Read More
  • Google-HUD
    This Week In Digital: Project Glass, Link Building, Facebook Ads, Good Friday This Week In Digital: Project Glass, Link Building, Facebook Ads, Good Friday

    This Week In Digital: Project Glass, Link Building, Facebook Ads, Good Friday

This Week In Digital: Project Glass, Link Building, Facebook Ads, Good Friday

Thanks for watching This Week In Digital by Increase Visibility with Mike and Taylor. We are formerly known as Yesterday’s Top 3 but we bring you all of the best news and articles in the digital marketing and media industry from the past week. Make sure you watch the whole video and check out each of the articles we have provided for you! Have a great weekend! (Hint: Watch to the end of the video for some funny Mike bloopers)

Google glasses: Project Glass

This past month, which is no surprise to anyone, Google has been revving it up with their additions of Google Play and updates to Google Analytics, but this one definitely tops them all, in my opinion. I surfaced that Google is working on a concept called “Project Glass” that will put its wearer into what is called an augmented reality. Google is working on creating glasses that will integrate heads-up display into a simple pair of glasses. They foresee that this product will be with us by the end of 2012. Make sure to check out the articles we provided to see what this new era of technology could bring.

Link Building

When building your Marketing and social presence, there are a few ways to drum up great content. You can either write it yourself, have people in your staff write it or…simply imitate and leverage content from other people. This is called ink building. This is a necessity although there is a shift from content is king to context is king. Implementing a social media strategy along with SEO will help maximize your linking campaign. So stealing, or excuse me, imitating content will not only benefit your social media plan, but could launch into a whole other playing field of great context.

Info graphic: Facebook Ads

Facebook ads are becoming the biggest part of social media marketing for companies. It is the best way to target awareness to your target demographic.  This info graphic today explains why it is great to visualize and understand how Facebook advertisers use the platform for marketing and where their challenges are. These ads not only create awareness to your brand or company, but it also allows you to share …The best conversion rates occur when keeping traffic within the Facebook platform, so having specific tabs built out will help your strategy.

Since we want you to have a Good Friday, we wanted to share this video, which has been extremely popular on YouTube this week, with over a million views. Who doesn’t love drunk guys singing Bohemian Rhapsody? Make sure to watch and read all of this week’s articles that we have provided. We hope you all have a great Easter weekend and we will see you next week!

By |April 6th, 2012|Blog, News|Comments Off
Read More

“Yesterday’s Top 3″ Changes It Up!

Yesterday’s Top 3 brings you the best news and articles in the internet marketing and digital media industry from yesterday. However, we decided to bring it to you just one day a week beginning this Friday! Check out the latest updates on Yesterday’s Top 3 with Increase Visibility (and the new name)!

 

 

By |April 5th, 2012|Blog, News|Comments Off
Read More