Yesterday’s Top 3 brings you the best news and articles in the internet marketing and digital media industry from yesterday. However, we decided to bring it to you just one day a week beginning this Friday! Check out the latest updates on Yesterday’s Top 3 with Increase Visibility (and the new name)!
Here is today’s episode of Yesterday’s Top 3 with Increase Visibility! Increase Visibility discovers and filters the best internet marketing and digital media articles from yesterday and uploads a daily video for easier consumption.
Yesterday, it was the addition on the Google Play tab, now Google announces that they are going to be launching its own third party commenting system. Just 5 months after indexing JavaScript commenting services like Facebook Comments Box and Discuss. These comments will help contribute to Page Ranking.
So in a recent study done by Search Engine Land, it was found that 89% of organic placements do not advertise for those same key words. Only 9% have an ad accompanied with organic results. For companies ranking the 5 spot of higher, 96% of their accompanying ad clicks are incremental. The short story, people are more likely to click on your ad if you have both.
@IncVis no problem & glad to hear it! It does us a service when readers re-write our headlines or condense our content into new tweets. Ta!
— Search Engine Watch (@sewatch) March 6, 2012
Twitter is jumping on the “New Feature” bandwagon with its embeddable tweets. You can now share your tweets on your website or blog to make your conversations on Twitter public. Caution, this might not be suitable for everyone, but still a great feature for businesses. People can now interact with your Twitter conversation right from your website and/or blog. This will enable your customers to see a conversation as its happening. Real time chats from Twitter will allow the consumer to be involved without ever leaving your website.
Check out today’s episode of Yesterday’s Top 3 with Increase Visibility. It’s a YouTube Tuesday and this one is a doosy!
Google has been working on a whole new page for you which are an updated version of the Android market that you are familiar with. What makes Google Play different is that Google had integrated its app store into a platform that you already use on a daily basis verses having to open an outside program such as iTunes, to purchase and view music, books and movies. They have also integrated a Cloud to integrate all media for all android devices.
You need to ask yourself a set of questions before you start delving into Social Media for your company such as: What will my ROI look like? What kind of effort should I put into it? What resources do I need? You should experience an increase in traffic and sales through your social media channels but that’s not the only way to create ROI. All of these questions and more are answered in his article by SmartBrief.
We saw this video on the news this morning, and I think Brazil is now number one on the list of top countries with the worst road rage. Wow, I cannot believe what this woman did just to get back a motorcyclist for kicking her car!
Happy Monday everyone! It’s another edition of Infographic Monday today on Yesterday’s Top 3! Check it out! :)
Google analytics Blog announced that they will be releasing new social media reporting tools in the next few weeks. These reports will allow you to see the value of your social sights and social performance at a glance. These reports allow you to see last interaction vs. social assist, difference in social platforms like Facebook vs. Pinterest. You have an audience and isn’t it time to see how they are reacting to your site? Check out the rest of the article for more.
Today’s first infographic might be a little controversial based on where you stand with Facebook. Here at IV we are big fans of using Facebook but how can business blogging be more beneficial than just a Facebook and social media strategy?This infographic gives you the 10 best reasons why blogging is better than Facebook. Wordview gives a hard slant on Facebook’s position, great infographic but they need to get over the fact that social is here to stay and also very valuable to those whom utilize strategy on the platform. Your blog should be a hub for all your digital channels but never a standalone solution.
T: Our last infographic is on how social media is affecting the way we travel. With spring vacations upon us, we thought it would be a fitting thing to discuss. These big travel websites can drive a lot of traffic but at what cost to your brand. Social media allows companies to directly communicate with their demographic. Maximize your marketing budget by giving away your product or service instead of paying with cold hard cash.
Happy Friday! Here is today’s episode of Yesterday’s Top 3!
Its always beneficial to test your product before it launches. SEOMoz’s Rand discusses the four ways to test your launch before it even launches and gives you applications to use to survey and test keywords, beta sites and even your marketing slogan. Check out the article.
Does your company have a mobile marketing plan? With Mobile marketing on its way to a staggering take over that I don’t think anyone knew was coming. This Slide Share from business insider gives us the inside scoop on where mobile is going and what is happening with it right now. Mobile and tablet sales have surpassed PC sales, and that rate is only getting higher. Would you like to be in on the mobile marketing loop? Check out this story for more!
Google no longer will share display in an interface made for search. What are they doing now? Giving diplay its own tab in the AdWord interface. This new tab will enable advertisers to view, bid, optimize (among other things) all in one space. This next generation keyword contextual target will bring the science of search to the art of display. Check out the article for more!
Here is today’s episode of Yesterday’s Top 3! Enjoy!
Our first article is from Ragan .com and it is a step by step guide for optimizing your YouTube account for more viewership and more traffic to your companies website. Steps include simple ideas such as including your company’s name in the title to more in depth ideas like optimizing the videos for search. Check it out.
eMarketer brings us an article today that talks about the increase of ecommerce sales, especially in the apparel and accessories category. They report that eCommerce sales are already up 15% from 2011 and are climbing. Check out the rest of the article to see how the apparel and accessories categories are leading sales even further.
The study done by Search engine watch gave us insight into just how much impact location of a certain local had on search results in google. They used a specific geo specific domain name and tested out results for UCLA spring break 2012.
Welcome to another episode of Yesterday’s Top 3! Scroll down for more on today’s articles.
This article from Search Engine Journal gives you the top ten best tips on how to make your business’s SEO campaign, not only work, but how to keep it working. Tips include keeping your keywords applicable for whatever situation your company is in, consider PPC, and to always stay connected with your SEO firm, like us!
This article from Search Engine Land gives you the top 8 tips on how to do just that. Best tips include focusing on good sharable content, building your Google+, and get on pinterest! Check out the rest of the article for more.
This article from the Daily Muse gives you some helpful advice when it comes to understanding PR. PR will effect your product or brand more than anything and it will also give you the kind of press you want, when worked with effectively. Check out the whole article to find out more for your business.
It’s YouTube Tuesday on this episode of Yesterday’s Top 3 with Mike and Taylor!
There are three main points that Google Analytics is targeting with these social media reports: to Identify the value, to understand social activities, and to make your social marketing plan more efficient. Read more to get more details on this new development.
With competitors such as Pinterest out there, Marketing campaigns on Facebook are having to step it up to keep up with the visual storytelling ecosystem. This article gives you the 3 best tips on how you can do just that with your brand.
YouTube has changed its algorittm to base its focus on engagement. Our YouTube Tuesday video is from Mashable on how YouTube is more focused on viewer engagement, that means you!
It’s almost the weekend (St. Patricks Weekend!) and we are hear to give you the best industry news before you get a little R&R. Check out today’s episode of Yesterday’s Top 3 with Mike and Taylor.
This article from Mobile Marketer gives us Google’s insight into how Mobile Marketing is changing the way companies do business, based on the consumer. It gives you the statistics on what consumers you are going to target as well as examples to base your mobile sites on. Read more from the article to kick start your mobile marketing.
Google is moving into the business of semantic search. Google search will be undergoing a major revamp, says the Wall Street Journal. Google will be able to filter search questions through a large database of “entities” and it will rely on the meaning of words to give you an answer. It is trying to compete with its competator, Microsoft Bing, and wants to utilize the same capabilities as Apple’s Siri. Read more from the article we have provided.
Are marketing professionals able to deal with the convergent change that fits SEO into a marketing strategy? Here at Increase Visibility, we believe that whole heartedly. Check out this article to make the transition a little easier.