The 10 Essential Skills Every Marketing Professional Must Have
One of the perks of our fast developing digital world is all of the fantastic online job opportunities that are now available. After all, who doesn’t want to work in their slippers and bunny pajamas? There are quite a few virtual professions to consider these days but digital marketing is probably one of the most lucrative industries to consider if you really want to work on a freelance basis.
All you need to earn a great income is a computer and a good internet connection right?
Well, perhaps it isn’t quite as easy. If it where that easy then everyone would probably be doing it. To be a successful marketing professional you need some serious digital marketing skills and it is going to take quite a while to build yourself a strong and credible reputation.
Being a successful marketer is all about your experience and the numbers that you can show. Businesses don’t care about your charming personality or your great look. They care about two things; high conversion rates and lots of website traffic.
Here is a quick list of essential skills that you need to have before considering going into virtual marketing;
1. SEO Skills
Search Engine Optimization (SEO) skills is one of the basic skills that a marketing professional simply must have to be successful. 93% of online users will use a search engine to locate the business, service or product that they are seeking for and since hardly anyone ever scrolls past the first page of a search engine’s results the competition for high rankings is still quite steep. SEO skills involve much more than just keyword optimization. There are over 100 different SEO techniques that you can apply to boost a website’s ranking and it is the marketing experts job to identify the top techniques, to apply them and to test their result.
2. PPE Skills
Pay Per Click (PPE) skills is also incredibly high in demand. Everyone knows that organic leads are incredibly hard to generate and most people realize the importance of using advertising platforms like Google AdWords or Facebook Ads to boost your business popularity and ratings. PPE marketing also gives you great value for money if you really know what you are doing because you get great results and you can target your audience easier.
3. Social Media Management Skills
Billions of people spend a lot of time on social media on a daily basis and practically all businesses today has a social media account that they use for brand recognition, product sales, advertising, promoting and much more. Needless to say; you really do need serious social media management skills along with other skills like the following;
- Time management skills (You know how easy it is to lose track of time when you are having fun on Social Media)
- Analytical skills so you can monitor and evaluate your success
- Sales and customer service skills since you will be interacting with many online clients
- Creativity skills because you will be responsible for advert designs
- Organization skills since you will be dealing with a lot of different client profiles
4. Email Marketing Skills
Email marketing isn’t quite as popular as it used to be but it is still one very handy marketing tool, especially since it is so important to interact with recurring clients so you can keep their interest. For email marketing you will also require quite a vast range of skills including creativity or design skills because you will be creating a lot of email content, data processing skills, organization skills, analytical skills and much more.
5. Mobile Marketing
Mobile marketing is definitely a great job to consider since there is less competition and a high demand for mobile marketers. The total mobile marketing estimate is about $10.46 billion. For mobile marketing you do need fantastic communication skills, great people skills and a terrific understanding of your sales products.
6. Analytical Skills
Being a marketer is about much more than just following instructions. You need to be able to analyze the results of all of the marketing techniques you apply. Very few marketers know how to measure the effect of their marketing techniques especially in the case of SEO marketing where there is no precise way to monitor your success.
7. Content Marketing Skills
This is a rare but critical skill. It is hard to get people to stay interested in a business, product or service. You need to constantly come up with new, fresh and innovative ideas, you need to engage with the public and you need to be able to create new and fresh content on a daily basis.
8. Automated Marketing Skills
Online marketing tools make it a lot easier to schedule marketing posts so they will appear at the right time, on the right pages and for the right clients. It is however quite hard to get the same software application to cooperate with different types of sites and social networks and that is exactly why automated marketing is a skill set that all good marketing experts need, especially if they are dealing with more than one client
9. People Skills
Marketing involves a lot more interaction than you might think. The ideal of working virtual is to sit there in your little comfort zone without having to dress up or put yourself out there to but the reality is very different. You need people skills to get clients, to maintain your clients and especially to successfully market and manage social media accounts
10. Creativity & Design Skills
Sure, you can probably hire a professional graphic designer to do all of your ad designs, web improvements and more for you but in the end you will be spending a lot more on designing than what you are actually making. You need good design skills to be a marketing professional because you will be responsible for creating most of the content that goes online on especially social media channels.
This is quite a handful of skills that you probably never even thought of when you considered becoming a digital marketer right? Well, the good news is that these skills, like all other skills, can be learned. You simply have to have a keen interest in marketing, stay ahead of all the latest marketing trends and changes and start developing these skills by taking some online classes. The hardest part about becoming a marketing professional will be to gain experience and to make your mark out there in an already buzzing digital world that is stuffed with online workers.